This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:

"In the past 30 years, the number of children who are overweight or obese has increased by nearly 50 percent. Ads for sugary cereals, soda, and other junk foods are thought to contribute to this rise, but few studies have directly measured how much marketing children see in a typical day. Now, using wearable cameras, researchers in New Zealand have done just that, finding that marketing for unhealthy foods outnumbers that for healthy foods by more than 2 to 1. The scientists recruited children attending various schools in Wellington to wear a small camera, or Kids’Cam, that would take snapshots every 7 seconds to capture marketing exposures. The students were about 12 years old and came from different socioeconomic and ethnic backgrounds. Recording lasted for four days, starting on a Thursday to cover both schooldays and weekends. The team reviewed all of the images from the 168 participants, coding each image for any food marketing..."

The rest of the transcript, along with a link to the research itself, is available on the resource itself.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Do you enjoy the competitive challenge of starting up a new business or expanding into new areas? Are you involved in economic and community development? Are you considering the best place to work and live? Do you like to gain an advantage? Location Intelligence for Business extends the application of geospatial intelligence analytical methods to the business world for competitive advantage. You will have an opportunity to understand and apply location technologies, geospatial analysis, and business geography (demographics and psychographics) to support competitive business decision-making. You will uncover and explore the key geospatial principles involved in site selection, market analysis, risk and crisis management, logistics, and transportation by solving those problems with available geospatial tools and data.

This brief presentation will provide an introduction to marketing strategy - specifically, growth strategies for business. This presentation will introduce and provide an explanation of Ansoff's matrix and market growth strategies. 

This three-part activity is designed for college-level intermediate Spanish classes with specific reference to Spanish-English bilinguals. Section one facilitates a review of Spanish grammar (e.g., article-noun agreement, accent and spelling/pronunciation rules), while also raising cultural awareness (e.g.,  stereotypes). Section two situates the lesson in business marketing themes and vocabulary by addressing slogans and logos. The student is asked to create their own design and to avoid grammatical errors and stereotypes. Finally, in section three, the student will compose a formal email to the "marketing manager" in order to discuss the shortcomings of the design of the original merchandise and to introduce their own design improvements. 

The students will be anle to kow about the definition of National Income , concepts and Methods.

This infographic is an introduction to using the social media platform Twitter to learn more about open education and open educational resources (OER). The infographic contains recommendations on groups, people, and hashtags to follow. There is a link to a spreadsheet if you are interested in an even longer list of Twitter accounts to follow.This resource was created to fulfill requirements in the SPARC #LeadOER Open Education Leadership Program.

This Open Educational Resources site will complement textbooks and lectures with obvious information gaps. An extension of regular learning content. For example, you can accompany the text with multimedia materials such as videos. By presenting information in multiple formats, students can more easily learn the material being taught.

This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.

This course focuses on popular music, i.e. music created for and transmitted by mass media. Various popular music genres from around the world will be studied through listening, reading and written assignments, with an emphasis on class discussion. In particular, we will consider issues of musical change, syncretism, Westernization, globalization, the impact of recording industries, and the post-colonial era. Case studies will include Afro-pop, reggae, bhangra, rave, and global hip-hop.

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.

Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.

Service with a smile is today’s banking tagline for the customers who decide for nothing less. Retail banking is archetypal marketable banking where a customer makes use of nearby branches of generously proportioned commercial banks. The services presented are: providing saving services, verifying accounts, security assets, individual loans, debit and credit cards, etc.Nowadays, banks are looking for substitute ways to bestow with and differentiate along with their varied services. Clienteles, both corporate as well as retail, are no longer excited to get in line in banks, or stay on the telephone, for the most fundamental services. They require and foresee to be competent to handle their financial transactions where and when they wish to.

Social media isa transformedform of traditional method of one way communication. Social media empowers the two way communication between brands and consumers and it enablesthe consumer to make positive as well as negative influence on brand awareness. Many business use social media channels as a marketing tool to promote their products and services to make customers more aware and convince with their brand. The essence of this study is to find out how entrepreneur can seize the moment of using social media networks to hype brand awareness and brand image. Awareness which includes both recall and recognition become the first step for any move toward a successful market strategy. In this paper an attempt is made to know the role of social media on the brand awareness. The finding of the study can be used by the businessman to collective brand awareness through social media.