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46f. A Consumer Economy
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The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Finance
Marketing
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
12/03/2014
Remix
Advertise a Form of Advertising
Conditions of Use:
Remix and Share
Rating

Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Subject:
Marketing
Education
Material Type:
Activity/Lab
Lesson
Lesson Plan
Author:
Brittany McPhillips
Date Added:
08/08/2019
Advertising & Sales Promotion I
Conditions of Use:
Remix and Share
Rating

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Advertising and Promotion (Business 306)
Conditions of Use:
Read the Fine Print
Rating

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Agricultural Marketing Management Module
Conditions of Use:
No Strings Attached
Rating

The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at: Acquainting you with the generic concepts of Marketing Management. Providing you with an overview of marketing of agricultural commodities and products. Making you appreciate the important decisions to take during the management of each element of the marketing mix: product, pricing, place, and promotion. Making you recognise the power and influence of consumers on market segmentation. Imparting you with skills to assess the performance of the marketing systems of agricultural commodities and products.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Makerere University
OER Africa
Date Added:
02/27/2012
American Consumer Culture, Fall 2007
Conditions of Use:
Remix and Share
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This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
Marketing
U.S. History
Economics
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
Avila OER: Marketing
Conditions of Use:
Remix and Share
Rating

On this webpage you will find OER Marketing textbooks along with supplemental materials and a few lecture videos.
The purpose of these discipline-specific pages is to display content that might be of interest to faculty who are considering adopting open educational resources for use in their classes. This list of content is by no means exhaustive. The nature of open educational resources is very collaborative and it is in that spirit that we encourage any comments about the content featured on this page or recommendations of content that are not already listed here.

Subject:
Marketing
Material Type:
Textbook
Provider:
Avila University
Author:
Larry J. Kramer
Date Added:
04/30/2019
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditions of Use:
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This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Cola Brains
Conditions of Use:
Read the Fine Print
Rating

For over fifty years, Coke and Pepsi have spent billions trying to out-market each other. But a new brain study suggests that one brand has much deeper effects. This Science Update explores the affect advertising poses on the consumer's choice.

Subject:
Business and Communication
Marketing
Psychology
Material Type:
Activity/Lab
Lecture
Provider:
AAAS
Provider Set:
Science Netlinks
Date Added:
11/16/2008
Consumer Finance: Markets, Product Design, and FinTech (Spring 2018)
Conditions of Use:
Remix and Share
Rating

This course provides a solid understanding of consumer decision-making and how new products and services are developed, especially given the rapid pace of innovation and regulatory change, to help students succeed in consumer finance today. Specific examples will be drawn from retirement saving products, credit cards, peer to peer lending, cryptocurrencies, and financial advising.

Subject:
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Jonathan Parker
Date Added:
03/21/2019
Core Concepts of Marketing
Conditions of Use:
No Strings Attached
Rating

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Remix
Could I be an Entrepreneur?
Conditions of Use:
Remix and Share
Rating

Could I be an Entrepreneur? Is a lesson for students to identify characterisitcs of an entrepreneur. Then complete self assessments to identify personal characteristics that match those of entrepreneurs.

Subject:
Business and Communication
Management
Marketing
Education
Material Type:
Activity/Lab
Lesson
Lesson Plan
Author:
Tennille Allison
Date Added:
08/08/2019
Create a Company
Rating

In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
09/15/2017
Developing New Products and Services
Conditions of Use:
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Rating

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.

A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.

In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
G. Lawrence Sanders
Date Added:
02/17/2015