The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.
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The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.
The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at: Acquainting you with the generic concepts of Marketing Management. Providing you with an overview of marketing of agricultural commodities and products. Making you appreciate the important decisions to take during the management of each element of the marketing mix: product, pricing, place, and promotion. Making you recognise the power and influence of consumers on market segmentation. Imparting you with skills to assess the performance of the marketing systems of agricultural commodities and products.
The objective of this course is to provide students with a theoretical and empirical basis for valuating agricultural marketing organization and actors for market performance and public policy decision, and to enable them develop and use the tools of economic theory to analyse issues related to the marketing of agricultural commodities. In addition, case study reports and video footage that demonstrate coffee marketing in Ethiopia are included. After completing this course, the students should: Apply economic theory to problems of agricultural marketing; Design strategies for effective market performance; Use marketing concepts for analyzing market structure and performance in agriculture and formulate effective agricultural marketing policy; Apply theoretical models of imperfect market structures to inform public policy; Appreciate organizational forms unique to agricultural industries; and Understand price discovery mechanisms under different market structures.
This class examines how and why twentieth-century Americans came to define the ŰĎgood lifeŰ through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.
Textbook for a Summer School Course about Virtual Worlds at UOC Barcelona.The textbook offers a glimpse into virtual worlds in general and Second Life in particular. Titled “Mundos virtuales. Un paseo por Second Life” (“Virtual worlds. A stroll in Second Life”), the course (and book) covers a range of topics ranging from basic movement and building techniques to some theories on virtual identities.
This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.
The VUMA! Careers space contains information and news on tons of careers, including general information, university information, news, links and more.
The VUMA! Careers space contains information and news on tons of careers, including general information, university information, news, links and more
For over fifty years, Coke and Pepsi have spent billions trying to out-market each other. But a new brain study suggests that one brand has much deeper effects. This Science Update explores the affect advertising poses on the consumer's choice.
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school. The companies have to create an original logo. In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database. Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.
A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.
In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.
The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.
The main purpose of the study was for AgShare team from Makerere University to share the agricultural skills and knowledge with Kiruhura farmers, and equip them with better milk handling and marketing skills through experience sharing and feedback meetings. The vision of the project is to contribute to the development of a healthier and a wealthier livestock based community in Africa by disseminating knowledge, skills, and community service through an information loop system for OER-based research, education, and knowledge.The study methodology included desk review of the relevant documents, field visits in Kiruhura district, meetings and informal interviews with stakeholders. In Kiruhura, dairy farms, milk processing places and milk markets were visited.
The students will know about the various business and their types with the Advantages and Disadvantages which will help them with the Overview of the business for their future.Thistopic is designed to challenge students to learn about the private enterprise system and better understand how organizations operate within that environment. The aim of the topic is to expose the student to many aspects of business. The student will gain a basic understanding of why business organizations exist, how they operate in an environment characterized by uncertainty and the principle activities of a modern business. The topic also aims to expose the student to the multiple career fields in the areas of business. Rather than focusing narrowly on a particular function of an enterprise, provides a broad overview of business-related concepts.
Inspired by the Massachusetts Institute of Technologys OpenCourseWare Initiative (OCW) , the Fulbright School has begun to publish its teaching and research materials online. FETP OpenCourseWare is not a long distance learning project, rather it is a resource for people working or studying in policy-related fields to increase their knowledge and explore new approaches to learning and curriculum development. Instructors are encouraged to adopt FETPs curricular materials for use in their own courses. Students may use FETPs materials to guide independent study. Course syllabi, lecture notes, reading lists and problem sets used in many one-year mid-career program and executive education courses are already available online and over time FETP OpenCourseWare will include all Fulbright School materials (subject to copyright law). The Fulbright School participates with other academic institutions in Vietnam to promote the use of innovative long-distance learning activities.
Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.