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46f. A Consumer Economy
Conditions of Use:
No Strings Attached
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The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Finance
Marketing
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
12/03/2014
Advertising and Promotion (Business 306)
Conditions of Use:
Read the Fine Print
Rating

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Agricultural Marketing Management Module
Conditions of Use:
No Strings Attached
Rating

The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at: Acquainting you with the generic concepts of Marketing Management. Providing you with an overview of marketing of agricultural commodities and products. Making you appreciate the important decisions to take during the management of each element of the marketing mix: product, pricing, place, and promotion. Making you recognise the power and influence of consumers on market segmentation. Imparting you with skills to assess the performance of the marketing systems of agricultural commodities and products.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Makerere University
OER Africa
Date Added:
02/27/2012
American Consumer Culture, Fall 2007
Conditions of Use:
Remix and Share
Rating

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
Marketing
U.S. History
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
A Beginners Guide to Second Life
Conditions of Use:
Remix and Share
Rating

Textbook for a Summer School Course about Virtual Worlds at UOC Barcelona.The textbook offers a glimpse into virtual worlds in general and Second Life in particular. Titled “Mundos virtuales. Un paseo por Second Life” (“Virtual worlds. A stroll in Second Life”), the course (and book) covers a range of topics ranging from basic movement and building techniques to some theories on virtual identities.

Subject:
Arts and Humanities
Communication
Marketing
Economics
Material Type:
Textbook
Provider:
Individual Authors
Provider Set:
Individual Authors
Author:
Peter Bihr, Thomas Praus, Max Senges
Date Added:
02/16/2011
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditions of Use:
Remix and Share
Rating

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Cola Brains
Conditions of Use:
Read the Fine Print
Rating

For over fifty years, Coke and Pepsi have spent billions trying to out-market each other. But a new brain study suggests that one brand has much deeper effects. This Science Update explores the affect advertising poses on the consumer's choice.

Subject:
Business and Communication
Marketing
Psychology
Material Type:
Activity/Lab
Lecture
Provider:
AAAS
Provider Set:
Science Netlinks
Date Added:
11/16/2008
Core Concepts of Marketing
Conditions of Use:
No Strings Attached
Rating

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Create a Company
Rating

In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
09/15/2017
Developing New Products and Services
Conditions of Use:
Remix and Share
Rating

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.

A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.

In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
G. Lawrence Sanders
Date Added:
02/17/2015
Einstein Project
Conditions of Use:
Remix and Share
Rating

The “Einstein Project” is a framework that is designed to help you find a solution to an everyday problem that makes you passionate in your thinking and designing. This project is designed to make you think outside of the box as active learners and create solutions in uncommon ways, forget about failing or succeeding and take chances.

Subject:
Architecture and Design
Engineering
Graphic Arts
Visual Arts
Management
Marketing
Agriculture
Electronic Technology
Graphic Design
Manufacturing
Welding
Forestry and Agriculture
Material Type:
Activity/Lab
Student Guide
Author:
Dan Moyer
Date Added:
09/25/2018
Entrepreneurial Marketing, Spring 2002
Conditions of Use:
Remix and Share
Rating

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Farm Milk Production, Marketing and Processing Activities in Kiruhura District:  A Situational Report
Conditions of Use:
No Strings Attached
Rating

The main purpose of the study was for AgShare team from Makerere University to share the agricultural skills and knowledge with Kiruhura farmers, and equip them with better milk handling and marketing skills through experience sharing and feedback meetings. The vision of the project is to contribute to the development of a healthier and a wealthier livestock based community in Africa by disseminating knowledge, skills, and community service through an information loop system for OER-based research, education, and knowledge.The study methodology included desk review of the relevant documents, field visits in Kiruhura district, meetings and informal interviews with stakeholders. In Kiruhura, dairy farms, milk processing places and milk markets were visited.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
Makerere University and OER Africa
OER Africa
Date Added:
02/27/2012
Farmer's Agribusiness Training Course: Module 3 - Entrepreneurship. Lesson 3: Agricultural Enterprise Business Plan and Marketing
Conditions of Use:
No Strings Attached
Rating

This Farmers' Agribusiness training course has been developed to help both farmers and farmer organisations. Its intention is to provide access to provide access to additional skills and knowledge that will allow farmers to move from a 'farm' to a 'firm'.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
OER Africa
United States International University
Author:
Nduati, Gidraph
Date Added:
02/27/2012
Forms of Business Organisation
Rating

The students will know about the various business and their types with the Advantages and Disadvantages which will help them with the Overview of the business for their future.Thistopic is designed to challenge students to learn about the private enterprise system and better understand how organizations operate within that environment. The aim of the topic is to expose the student to many aspects of business. The student will gain a basic understanding of why business organizations exist, how they operate in an environment characterized by uncertainty and the principle activities of a modern business. The topic also aims to expose the student to the multiple career fields in the areas of business. Rather than focusing narrowly on a particular function of an enterprise, provides a broad overview of business-related concepts.

Subject:
Business and Communication
Marketing
Material Type:
Lesson Plan
Author:
Pooja Gupta
Date Added:
10/14/2016
Fulbright Economics Teaching Program OpenCourseWare (FETP)
Conditions of Use:
Remix and Share
Rating

Inspired by the Massachusetts Institute of Technology’s OpenCourseWare Initiative (OCW) , the Fulbright School has begun to publish its teaching and research materials online. FETP OpenCourseWare is not a long distance learning project, rather it is a resource for people working or studying in policy-related fields to increase their knowledge and explore new approaches to learning and curriculum development. Instructors are encouraged to adopt FETP’s curricular materials for use in their own courses. Students may use FETP’s materials to guide independent study. Course syllabi, lecture notes, reading lists and problem sets used in many one-year mid-career program and executive education courses are already available online and over time FETP OpenCourseWare will include all Fulbright School materials (subject to copyright law). The Fulbright School participates with other academic institutions in Vietnam to promote the use of innovative long-distance learning activities.

Subject:
Accounting
Marketing
Economics
Material Type:
Full Course
Provider:
Fulbright School
Date Added:
04/25/2013