Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.
Search Results (21)
By creating a PR campaign for a historical or literary figure, students can practice a wide range of thinking skills.
Pupil remembers the concept of consumer right.Pupil understanding the concert of seller dominant market.Pupil applies the knowledge knowledge and understanding for new and unfamiliar situation.
This module represents recommendations for various public relations activities to promote the choral department. These are appropriate for school, college, community and church choral departments. They include websites, email directories, newspaper, television and radio releases, poster announcements and others.
The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. Our mission is to promote community health and development by connecting people, ideas, and resources. The Community Tool Box is a public service developed and managed by the KU Center for Community Health and Development and partners nationally and internationally. The Tool Box is a part of the Center’s role as a designated World Health Organization Collaborating Centre for Community Health and Development.
Professors and instructors from various disciplines use the Community Tool Box as a resource for their teaching. The Tool Box is often used as course text in the fields of public health, community psychology, nursing, social welfare, and other applied fields.
Chapter 1. Our Model for Community Change and Improvement
Chapter 2. Other Models for Promoting Community Health and Development
Chapter 3. Assessing Community Needs and Resources
Chapter 4. Getting Issues on the Public Agenda
Chapter 5. Choosing Strategies to Promote Community Health and Development
Chapter 6. Communications to Promote Interest
Chapter 7. Encouraging Involvement in Community Work
Chapter 8. Developing a Strategic Plan
Chapter 9. Developing an Organizational Structure for the Initiative
Chapter 10. Hiring and Training Key Staff of Community Organizations
Chapter 11. Recruiting and Training Volunteers
Chapter 12. Providing Training and Technical Assistance
Chapter 13. Orienting Ideas in Leadership
Chapter 14. Core Functions in Leadership
Chapter 15. Becoming an Effective Manager
Chapter 16. Group Facilitation and Problem-Solving
Chapter 17. Analyzing Community Problems and Solutions
Chapter 18. Deciding Where to Start
Chapter 19. Choosing and Adapting Community Interventions
Chapter 20. Providing Information and Enhancing Skills
Chapter 21. Enhancing Support, Incentives, and Resources
Chapter 22. Youth Mentoring Programs
Chapter 23. Modifying Access, Barriers, and Opportunities
Chapter 24. Improving Services
Chapter 25. Changing Policies
Chapter 26. Changing the Physical and Social Environment
Chapter 27. Cultural Competence in a Multicultural World
Chapter 28. Spirituality and Community Building
Chapter 29. The Arts and Community Building
Chapter 30. Principles of Advocacy
Chapter 31. Conducting Advocacy Research
Chapter 32. Providing Encouragement and Education
Chapter 33. Conducting a Direct Action Campaign
Chapter 34. Media Advocacy
Chapter 35. Responding to Counterattacks
Chapter 36. Introduction to Evaluation
Chapter 37. Operations in Evaluating Community Interventions
Chapter 38. Some Methods for Evaluating Comprehensive Community Initiatives
Chapter 39. Using Evaluation to Understand and Improve the Initiative
Chapter 40. Maintaining Quality Performance
Chapter 41. Rewarding Accomplishments
Chapter 42. Getting Grants and Financial Resources
Chapter 43. Managing Finances
Chapter 44. Investing in Community Resources
Chapter 45. Social Marketing of Successful Components of the Initiative
Chapter 46. Planning for Sustainability
Sample syllabi are also available: https://ctb.ku.edu/en/teaching-with-the-community-tool-box
The goal for this lesson is to increase student comprehension and problem-solving skills by emphasizing real-world problems and encouraging students to be proactive in solving those problems. Description of classroom, grade level, and students: This assignment is for a 10th grade English II classroom, ranging from AP to standard student populations.Prior Knowledge of Subject: Students possess a prior knowledge about tornado activity, severe thunderstorms, and earthquakes due to living in Oklahoma.Length of Lesson: Students will be allotted 10 class periods of 45 minutes in class. They are also allowed to work on this assignment outside of class, if needed.
This is a free, online tool aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses and to improve their global talent management. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”. Authors are the seven project partners:CCS Digital Education (Greece)University of Patras (Greece)Advancis Business Services, Lda. (Portugal)Vaasa University of Applied Sciences Finland)Promimpresa srl (Italy)Inova Consultancy (United Kindom)Fundación General Universidad de Granada Empresa (Spain)
The Human Terrain System is now a defunct initiative that had been created as early as the 1970s. The concept was that anthropologists would be useful to military troops trying to understand the cultural framework within the country that the troops were assigned to. The anthropologist would be embedded within a specific branch of the service, usually the US Army, to assess, evaluate and create relationships with local peoples. The result of this initiative were poor for a variety of reasons, not the least of which was the death of several anthropologists within war zones.
- Religious Studies
- World Cultures
- Public Relations
- U.S. History
- General Law
- Cultural Geography
- Ethnic Studies
- Political Science
- Material Type:
- Case Study
- Primary Source
- Jay B Winchester (Judge Advocate
- PhD Janet Harris (Director
- US Army Congressionally Directed Medical Research Programs)
- US Army Medical Research and Material Command)
- Date Added:
Global Spin is a corporate learning programme aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.
The training programme has been developed in the framework of the Global-Spin Project: Transnational Entrepreneurship and Corporate Learning: Fostering Effective Internationalization Strategies in Academic Spin Offs, with the support of the European Union and the Erasmus+ Programme. The course’s contents are based on the knowledge, the experience and the researches carried out by the consortium, which is composed of Higher Education Foundation, two Universities and four companies specialized in consultancy, training and research. To know more about the project and the consortium’s partners, visit the website: https://globalspin.eu/ and the GLOBAL-SPIN - Transnational Entrepreneurs Forum: https://www.facebook.com/groups/1970586499822258/
Authors are the seven project partners:
CCS Digital Education (Greece)
University of Patras (Greece)
Advancis Business Services, Lda. (Portugal)
Vaasa University of Applied Sciences Finland)
Promimpresa srl (Italy)
Inova Consultancy (United Kindom)
Fundación General Universidad de Granada Empresa (Spain)
GEOG 438W is a writing-intensive course that concentrates on the human-environment interactions involved in contemporary and future global warming. The course comprises two broad topical areas: global warming impacts, which takes place in the first half of the course, and global warming mitigation and policy, which encompasses the second half of the course. Each week highlights a theme, such as the impacts of climate change on human health or greenhouse gas emissions from transportation, that weaves through the course lecture, reading assignment, class discussion, and writing activity.
- Environmental Science
- Public Relations
- Environmental Studies
- Composition and Rhetoric
- Language, Grammar and Vocabulary
- Physical Geography
- Cultural Geography
- Material Type:
- Full Course
- Penn State's College of Earth and Mineral Sciences (http
- Penn State University
- Provider Set:
- // e-education.psu.edu/oer/)
- Brandi Robinson
- Brent Yarnal
- Date Added:
In this assignment, students learn how to identify and perform basic shot types. These shots are the building blocks for any media project. Students will go out and film examples of each of the basic shots. Students will use cameras on their cell phones and individually. Students will spend approximately 1 hour gathering images and uploading the videos to the class Powerpoint project.
This course is designed prepare students for entry-level positions in marketing, advertising and/or public relations. The course will focus on the basic concepts of economics and the fundamentals of marketing. Students will learn to make realistic management decisions as they apply what they have learned in the classroom to realistic business simulations and other activities.Integrated throughout the course are career preparation standards, which include basic academic skills, communication, interpersonal skills, problem solving, and workplace safety, technology and employment literacy connection to core academic standards.
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basic assumption is that you have some general knowledge of management and business terminology; we will help you to apply that to the discipline of public relations. Our text is based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice. This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.
This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.
RoadtripNation.org brings resources, insights, and inspiration from the road to middle school, high school and college students across the country. RoadtripNation.org develops curriculum and resources for students to gain access and exposure to life pathways that they may have otherwise not known existed. In this student video, Hillary from Empower Youth interviews Larry Tuff, public relations
In order to be a good manager of people, the ability to pass ideas across and to build long-lasting relationships where there is mutual respect is sacrosanct. Being able to lead effectively enables one to be able to garner support for initiatives, this in the long run guarantees success. Self-Management in Leadership (Handbook) will help you sharpen your ability to communicate effectively, gain support and cooperation from others and boost your reputation. You will get practical advice on how to develop an attitude of leadership such that you would become a force to be reckoned with among your colleagues and a favourite among senior managers. You will further learn how to present your ideas successfully in a most persuasive way. This book will teach you effectively leadership, interpersonal and public relations. It contains short and useful tips to enable you have as many key information as you can on your finger tips. Sit back and relax as you digest the essential principles for effective leadership and become more equipped for success in just a few minutes.
Geospatial perspectives and technologies play a major role in planning for and responding to emergencies. Geospatial tools - from aerial mapping techniques to data acquisition, are changing rapidly as is emergency management as the frequency and magnitude of crises and disasters are increasing.
In microeconomics, supply and demand is an economic model of price determination in a market. It postulates that, holding all else equal, in a competitive market, the unit price for a particular good, or other traded item such as labor or liquid financial assets, will vary until it settles at a point where the quantity demanded (at the current price) will equal the quantity supplied (at the current price), resulting in an economic equilibrium for price and quantity transacted.
Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.