Search Resources

27 Results

View
Selected filters:
  • Public Relations
Advertising & Sales Promotion I
Conditional Remix & Share Permitted
CC BY-NC
Rating

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
BA 285 - Business Relation in a Global Economy
Unrestricted Use
CC BY
Rating

An analysis of the behavior of humans as actors in a variety or organizational contexts and cultures, including group, inter-group, and individual behavior. A cross cultural perspective of organizational behavior is also examined, including the concepts of time-management, work ethic, teamwork, and verbal and non-verbal communication.

Course Outcomes:
1. Describe why managers and entrepreneurs require a knowledge of organizational behavior.
2. Describe characteristics of culture and resulting behavioral tendencies (especially as related to communication, teamwork and leadership, and conflict resolution).
3. Explain the foundations of individual behavior in diverse organizational and cultural settings.
4. Explain the foundations of group behavior in diverse organizational and cultural settings.
5. Discuss inter-group behavior.
6. Identify the rules of organizational design.
7. Describe organizational culture.

Subject:
Public Relations
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
CONSUMER PROTECTION
Only Sharing Permitted
CC BY-NC-ND
Rating

Pupil remembers the concept of consumer right.Pupil understanding the concert of seller dominant market.Pupil applies the knowledge knowledge and understanding for new and unfamiliar situation. 

Subject:
Public Relations
Material Type:
Lesson Plan
Author:
Khan Nargis
Date Added:
10/19/2016
Choral Department Public Relations
Unrestricted Use
CC BY
Rating

This module represents recommendations for various public relations activities to promote the choral department. These are appropriate for school, college, community and church choral departments. They include websites, email directories, newspaper, television and radio releases, poster announcements and others.

Subject:
Arts and Humanities
Public Relations
Material Type:
Reading
Provider:
Rice University
Provider Set:
Connexions
Author:
Gordon Lamb
Date Added:
02/16/2011
Community Tool Box
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. Our mission is to promote community health and development by connecting people, ideas, and resources. The Community Tool Box is a public service developed and managed by the KU Center for Community Health and Development and partners nationally and internationally. The Tool Box is a part of the Center’s role as a designated World Health Organization Collaborating Centre for Community Health and Development.

Professors and instructors from various disciplines use the Community Tool Box as a resource for their teaching. The Tool Box is often used as course text in the fields of public health, community psychology, nursing, social welfare, and other applied fields.

Chapter 1. Our Model for Community Change and Improvement
Chapter 2. Other Models for Promoting Community Health and Development
Chapter 3. Assessing Community Needs and Resources
Chapter 4. Getting Issues on the Public Agenda
Chapter 5. Choosing Strategies to Promote Community Health and Development
Chapter 6. Communications to Promote Interest
Chapter 7. Encouraging Involvement in Community Work
Chapter 8. Developing a Strategic Plan
Chapter 9. Developing an Organizational Structure for the Initiative
Chapter 10. Hiring and Training Key Staff of Community Organizations
Chapter 11. Recruiting and Training Volunteers
Chapter 12. Providing Training and Technical Assistance
Chapter 13. Orienting Ideas in Leadership
Chapter 14. Core Functions in Leadership
Chapter 15. Becoming an Effective Manager
Chapter 16. Group Facilitation and Problem-Solving
Chapter 17. Analyzing Community Problems and Solutions
Chapter 18. Deciding Where to Start
Chapter 19. Choosing and Adapting Community Interventions
Chapter 20. Providing Information and Enhancing Skills
Chapter 21. Enhancing Support, Incentives, and Resources
Chapter 22. Youth Mentoring Programs
Chapter 23. Modifying Access, Barriers, and Opportunities
Chapter 24. Improving Services
Chapter 25. Changing Policies
Chapter 26. Changing the Physical and Social Environment
Chapter 27. Cultural Competence in a Multicultural World
Chapter 28. Spirituality and Community Building
Chapter 29. The Arts and Community Building
Chapter 30. Principles of Advocacy
Chapter 31. Conducting Advocacy Research
Chapter 32. Providing Encouragement and Education
Chapter 33. Conducting a Direct Action Campaign
Chapter 34. Media Advocacy
Chapter 35. Responding to Counterattacks
Chapter 36. Introduction to Evaluation
Chapter 37. Operations in Evaluating Community Interventions
Chapter 38. Some Methods for Evaluating Comprehensive Community Initiatives
Chapter 39. Using Evaluation to Understand and Improve the Initiative
Chapter 40. Maintaining Quality Performance
Chapter 41. Rewarding Accomplishments
Chapter 42. Getting Grants and Financial Resources
Chapter 43. Managing Finances
Chapter 44. Investing in Community Resources
Chapter 45. Social Marketing of Successful Components of the Initiative
Chapter 46. Planning for Sustainability

Sample syllabi are also available: https://ctb.ku.edu/en/teaching-with-the-community-tool-box

Subject:
Health, Medicine and Nursing
Communication
Public Relations
Social Work
Sociology
Material Type:
Reading
Textbook
Author:
Center for Community Health and Development at the University of Kansas
Date Added:
03/13/2019
Disaster Simulation Infographic
Conditional Remix & Share Permitted
CC BY-NC
Rating

The goal for this lesson is to increase student comprehension and problem-solving skills by emphasizing real-world problems and encouraging students to be proactive in solving those problems. Description of classroom, grade level, and students: This assignment is for a 10th grade English II classroom, ranging from AP to standard student populations.Prior Knowledge of Subject: Students possess a prior knowledge about tornado activity, severe thunderstorms, and earthquakes due to living in Oklahoma.Length of Lesson: Students will be allotted 10 class periods of 45 minutes in class. They are also allowed to work on this assignment outside of class, if needed.

Subject:
Public Relations
Educational Technology
English Language Arts
Geology
Physical Geography
Material Type:
Lesson Plan
Author:
Lori Hartin
Date Added:
06/06/2016
Engineering and Technology for the Better Good of Society
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

Engineering and Technology for the Better Good of Society PIT-OER is intended to train engineering technology students to leverage the power of select technologies aligned to the public interest applications and targeted public works institutions.This PIT-OER consists of four modules:Module 1: Project Management Methods with Applications to Public Works.Module 2: Technology and Ethics: “Are You Conflicted?”. Module 3: 3D Printing Applied to Everyday Public Interest and to Public Work Institutions.Module 4: How “Open” is Open Source Content: The Do’s and Don’t of Using Open Source Software, OSS. Each module is organized with lecture, assessment, and laboratory experiments. The modules are course materials for TECH-100, Introduction to Engineering and Technology, of Queensborough Community College.

Subject:
Architecture and Design
Computer Science
Engineering
Information Science
Visual Arts
Public Relations
Electronic Technology
Educational Technology
Material Type:
Activity/Lab
Assessment
Case Study
Homework/Assignment
Lecture
Lecture Notes
Module
Teaching/Learning Strategy
Author:
Huixin Wu
Dimitrios Stroumbakis
Raymond Lam
Date Added:
08/13/2020
Essential (non medical) Workers and CoVid19
Unrestricted Use
CC BY
Rating

Since the CoVID19 pandemic, essential workers have been impacted beyond that of others in the labor force.  Statistics on nonmedical essential workers and how CoVid19 affects their health and livelihood are lacking. No centralized reporting exists and corporations do not either collect or provide this data. This OER attempts to bring together various sources information from March-July 2020 for future research. This material is a compilation of original sources of varying restrictions to be used for educational purposes, so I have chosen the CC BY NC ND license.

Subject:
Health, Medicine and Nursing
Public Relations
Manufacturing
U.S. History
Anthropology
Economics
Political Science
Sociology
Material Type:
Primary Source
Author:
Jill Stahl
Date Added:
07/12/2020
Event Management Case Study: The Case of International Front Runners
Unrestricted Use
CC BY
Rating

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of Tokyo 2020 Olympic Games
Unrestricted Use
CC BY
Rating

Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.

Subject:
Business and Communication
Communication
Management
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Date Added:
03/17/2020
Global Spin Corporate Learning Tool
Conditional Remix & Share Permitted
CC BY-SA
Rating

This is a free, online tool aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses and to improve their global talent management. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.  Authors are the seven project partners:CCS Digital Education (Greece)University of Patras (Greece)Advancis Business Services, Lda. (Portugal)Vaasa University of Applied Sciences Finland)Promimpresa srl (Italy)Inova Consultancy (United Kindom)Fundación General Universidad de Granada Empresa (Spain)

Subject:
Accounting
Communication
Finance
Management
Marketing
Public Relations
Material Type:
Module
Author:
Carmen Osuna
Date Added:
03/05/2019
Good Cop Bad Cop
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

What makes a good Cop? What makes a bad Cop?Explore words and values that you think are meaningful to describe a good Cop and a bad Cop.Español¿Qué hace a un buen policía? ¿Qué hace que un policía sea malo?Explore palabras y valores que considere significativos para describir un buen policía y un mal policía.

Subject:
Arts and Humanities
Philosophy
Visual Arts
World Cultures
Public Relations
Criminal Justice
Law
Social Work
Sociology
Material Type:
Activity/Lab
Author:
Ryan Maguire
Date Added:
06/25/2020
THE HUMAN TERRAIN SYSTEM: Operationally Relevant Social Science Research in Iraq and Afghanistan
Only Sharing Permitted
CC BY-ND
Rating

The Human Terrain System is now a defunct initiative that had been created as early as the 1970s. The concept was that anthropologists would be useful to military troops trying to understand the cultural framework within the country that the troops were assigned to. The anthropologist would be embedded within a specific branch of the service, usually the US Army, to assess, evaluate and create relationships with local peoples. The result of this initiative were poor for a variety of reasons, not the least of which was the death of several anthropologists within war zones.

Subject:
Languages
Religious Studies
World Cultures
Communication
Public Relations
U.S. History
General Law
Anthropology
Cultural Geography
Ethnic Studies
Political Science
Material Type:
Case Study
Homework/Assignment
Lecture
Lesson
Primary Source
Author:
Jay B Winchester (Judge Advocate
PhD Janet Harris (Director
US Army Congressionally Directed Medical Research Programs)
US Army Medical Research and Material Command)
Date Added:
09/06/2018
Handbook on Transnational Entrepreneurship and Effective Internationalisation Strategies for Spin Offs
Conditional Remix & Share Permitted
CC BY-SA
Rating

Global Spin is a corporate learning programme aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.

The training programme has been developed in the framework of the Global-Spin Project: Transnational Entrepreneurship and Corporate Learning: Fostering Effective Internationalization Strategies in Academic Spin Offs, with the support of the European Union and the Erasmus+ Programme. The course’s contents are based on the knowledge, the experience and the researches carried out by the consortium, which is composed of Higher Education Foundation, two Universities and four companies specialized in consultancy, training and research. To know more about the project and the consortium’s partners, visit the website: https://globalspin.eu/ and the GLOBAL-SPIN - Transnational Entrepreneurs Forum: https://www.facebook.com/groups/1970586499822258/

Authors are the seven project partners:

CCS Digital Education (Greece)
University of Patras (Greece)
Advancis Business Services, Lda. (Portugal)
Vaasa University of Applied Sciences Finland)
Promimpresa srl (Italy)
Inova Consultancy (United Kindom)
Fundación General Universidad de Granada Empresa (Spain)

Subject:
Management
Marketing
Public Relations
Material Type:
Full Course
Author:
Carmen Osuna
Date Added:
03/12/2019
Human Dimensions of Global Warming
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

GEOG 438W is a writing-intensive course that concentrates on the human-environment interactions involved in contemporary and future global warming. The course comprises two broad topical areas: global warming impacts, which takes place in the first half of the course, and global warming mitigation and policy, which encompasses the second half of the course. Each week highlights a theme, such as the impacts of climate change on human health or greenhouse gas emissions from transportation, that weaves through the course lecture, reading assignment, class discussion, and writing activity.

Subject:
Environmental Science
Communication
Public Relations
Environmental Studies
Composition and Rhetoric
Language, Grammar and Vocabulary
History
Physical Geography
Cultural Geography
Material Type:
Full Course
Provider:
Penn State's College of Earth and Mineral Sciences (http
Penn State University
Provider Set:
// e-education.psu.edu/oer/)
Author:
Brandi Robinson
Brent Yarnal
Date Added:
10/07/2019
Image Composition
Conditional Remix & Share Permitted
CC BY-SA
Rating

In this assignment, students learn how to identify and perform basic shot types. These shots are the building blocks for any media project. Students will go out and film examples of each of the basic shots. Students will use cameras on their cell phones and individually. Students will spend approximately 1 hour gathering images and uploading the videos to the class Powerpoint project.

Subject:
Communication
Journalism
Public Relations
Film and Music Production
Material Type:
Module
Author:
Erin Barney
Michael Kohntopp
Hans Aagard
Date Added:
05/13/2019
Marketing Model
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

This course is designed prepare students for entry-level positions in marketing, advertising and/or public relations. The course will focus on the basic concepts of economics and the fundamentals of marketing. Students will learn to make realistic management decisions as they apply what they have learned in the classroom to realistic business simulations and other activities.Integrated throughout the course are career preparation standards, which include basic academic skills, communication, interpersonal skills, problem solving, and workplace safety, technology and employment literacy connection to core academic standards.

Subject:
Business and Communication
Management
Public Relations
Material Type:
Full Course
Lesson Plan
Provider:
Butte County Office of Education
Provider Set:
CTE Online
Date Added:
07/15/2013
OER Student Advocate Toolkit
Unrestricted Use
CC BY
Rating

This toolkit was created by OER student leaders in the CCC and CSU systems. The toolkit's purpose is to motivate students to get involved in OER advocacy and the Open Education movement, as well as make it known that students can make a difference in their education. Education costs can be cut to a fraction of the price with OER, which would allow for more students to be able to access knowledge and higher education. While this toolkit contains some examples and suggestions specific to California institutions, it can still be helpful for all college students. Thanks to the Michelson 20MM Foundation's financial support students were paid for their work and contributions in creating this document, as well as presenting at conferences.

Subject:
Public Relations
Higher Education
Political Science
Material Type:
Full Course
Primary Source
Reading
Student Guide
Author:
Barbara Illowsky
Edwin Hernandez Armenta
Kelsey Smith
Laura Cruz
Carlos Espinoza
Ashley Chavez
Timothy Maldonado
Natalie Miller
Trudi Radtke
Jenifer Vang
Ryan Erickson-Kulas
Date Added:
04/29/2020
PBM 110 - Communication in Practical Business Management
Unrestricted Use
CC BY
Rating

In this course students will develop oral and written communication skills that will allow a business professional to communicate effectively with customers, clients, and employees. Students will develop and deliver effective presentations using presentation software, learn negotiating skills, and practice extemporaneous speaking. Students will craft effective emails, product descriptions, resumes, and other business-related writing and oral communication skills. Students will practice skills needed to effectively apply and interview for jobs.

Course Outcomes:
1. Communicate effectively in customer service situations and with vendors.
2. Concisely and professionally document agreements.
3. Deliver effective presentations that utilize charts or visual aids in presentation software.
4. Write effective text aimed at customers using a variety of formats (e.g. emails, blog posts, social media, and printed promotional material).
5. Write effective job application materials and employ effective oral communication in an interview.

Subject:
Public Relations
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
Public Relations
Unrestricted Use
CC BY
Rating

This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.

Subject:
Public Relations
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
08/28/2013