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Advertising & Sales Promotion I
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Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
Anteprima del volume "I BACINI CULTURALI E LA PROGETTAZIONE SOCIALE ORIENTATA ALL’HERITAGE-MAKING, TRA POLITICHE GIOVANILI, INNOVAZIONE SOCIALE, DIVERSITÀ CULTURALE"
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Anteprima del volume "I BACINI CULTURALI E LA PROGETTAZIONE SOCIALE ORIENTATA ALL’HERITAGE-MAKING, TRA POLITICHE GIOVANILI, INNOVAZIONE SOCIALE, DIVERSITÀ CULTURALE. Il framework del Progetto ABACUS – Attivazione dei Bacini Culturali Siciliani, alla luce della Convenzione Quadro del Consiglio d'Europa sul valore del Patrimonio culturale per la società"

Subject:
Architecture and Design
Computer Science
Environmental Science
Information Science
Arts and Humanities
Art History
Languages
Performing Arts
World Cultures
Management
Public Relations
Agriculture
Education
History
Law
Hydrology
Physical Geography
Social Science
Anthropology
Archaeology
Political Science
Psychology
Social Work
Sociology
Material Type:
Activity/Lab
Case Study
Interactive
Primary Source
Simulation
Teaching/Learning Strategy
Textbook
Author:
ABACUS Project Activation of Cultural Basins
Date Added:
12/22/2020
BA 285 - Business Relation in a Global Economy
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An analysis of the behavior of humans as actors in a variety or organizational contexts and cultures, including group, inter-group, and individual behavior. A cross cultural perspective of organizational behavior is also examined, including the concepts of time-management, work ethic, teamwork, and verbal and non-verbal communication.

Course Outcomes:
1. Describe why managers and entrepreneurs require a knowledge of organizational behavior.
2. Describe characteristics of culture and resulting behavioral tendencies (especially as related to communication, teamwork and leadership, and conflict resolution).
3. Explain the foundations of individual behavior in diverse organizational and cultural settings.
4. Explain the foundations of group behavior in diverse organizational and cultural settings.
5. Discuss inter-group behavior.
6. Identify the rules of organizational design.
7. Describe organizational culture.

Subject:
Public Relations
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
Book Marketing: OER Marketing Portfolio Assignment
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WR 563 002 BOOK MARKETING

The objective of this course is to understand the role of marketing and publicity in book publishing, both traditional and self-publishing, and to obtain the necessary skills to position a title, create sales materials, and develop a marketing and publicity plan. Your goal is to end the course able to demonstrate skills in target audience analysis, copywriting, metadata management, author platform building, media and reviewer outreach, budgeting and scheduling, email and social media marketing, and metrics and analytics that are directly applicable to a career in book publishing.

This OER Marketing Plan assignment was designed for Portland State University’s graduate Book Marketing course, a core class in the Masters of Book Publishing program curriculum. The class is a comprehensive introduction to professional book marketing, covering a variety of genres and markets including Open Education Resources and traditionally published textbooks. To meet the course’s learning objectives, students cumulatively build a marketing plan and supporting marketing and publicity materials for a book of their choice.

This assignment is designed with open pedagogy in mind. Students work individually to achieve their learning outcomes and develop a portfolio to demonstrate book marketing proficiency with opportunities to engage with peers in brainstorming, knowledge-sharing, and peer-review. Students have the option to have their marketing plans and marketing and publicity materials included in an OER designed for OER creators and marketing and publishing students and professionals.

Subject:
Marketing
Public Relations
Material Type:
Assessment
Author:
Corinne Gould
Date Added:
05/03/2021
CONSUMER PROTECTION
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Pupil remembers the concept of consumer right.Pupil understanding the concert of seller dominant market.Pupil applies the knowledge knowledge and understanding for new and unfamiliar situation. 

Subject:
Public Relations
Material Type:
Lesson Plan
Author:
Khan Nargis
Date Added:
10/19/2016
Choral Department Public Relations
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2.0 stars

This module represents recommendations for various public relations activities to promote the choral department. These are appropriate for school, college, community and church choral departments. They include websites, email directories, newspaper, television and radio releases, poster announcements and others.

Subject:
Arts and Humanities
Public Relations
Material Type:
Reading
Provider:
Rice University
Provider Set:
Connexions
Author:
Gordon Lamb
Date Added:
02/16/2011
Remix
Communication Channels in Public Relations
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Many resources online provide limited lists of available communication channels, but the lists miss relevant details for those learning about the range of ways we can communicate. This introductory reading and activity intends to share the sheer volume of ways we can communicate with audiences and publics to illustrate the need to strategically consider all the options we may use to share our messages.

Subject:
Communication
Public Relations
Material Type:
Activity/Lab
Author:
Lorena Ruggero
Date Added:
11/08/2020
Communication Channels in Public Relations
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Many resources online provide limited lists of available communication channels, but the lists miss relevant details for those learning about the range of ways we can communicate. This introductory reading intends to share the sheer volume of ways we can communicate with audiences and publics to illustrate the need to strategically consider all the options we may use to share our messages.

Subject:
Communication
Public Relations
Material Type:
Reading
Author:
Julie Walker
Date Added:
10/09/2020
Community Tool Box
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The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. Our mission is to promote community health and development by connecting people, ideas, and resources. The Community Tool Box is a public service developed and managed by the KU Center for Community Health and Development and partners nationally and internationally. The Tool Box is a part of the Center’s role as a designated World Health Organization Collaborating Centre for Community Health and Development.

Professors and instructors from various disciplines use the Community Tool Box as a resource for their teaching. The Tool Box is often used as course text in the fields of public health, community psychology, nursing, social welfare, and other applied fields.

Chapter 1. Our Model for Community Change and Improvement
Chapter 2. Other Models for Promoting Community Health and Development
Chapter 3. Assessing Community Needs and Resources
Chapter 4. Getting Issues on the Public Agenda
Chapter 5. Choosing Strategies to Promote Community Health and Development
Chapter 6. Communications to Promote Interest
Chapter 7. Encouraging Involvement in Community Work
Chapter 8. Developing a Strategic Plan
Chapter 9. Developing an Organizational Structure for the Initiative
Chapter 10. Hiring and Training Key Staff of Community Organizations
Chapter 11. Recruiting and Training Volunteers
Chapter 12. Providing Training and Technical Assistance
Chapter 13. Orienting Ideas in Leadership
Chapter 14. Core Functions in Leadership
Chapter 15. Becoming an Effective Manager
Chapter 16. Group Facilitation and Problem-Solving
Chapter 17. Analyzing Community Problems and Solutions
Chapter 18. Deciding Where to Start
Chapter 19. Choosing and Adapting Community Interventions
Chapter 20. Providing Information and Enhancing Skills
Chapter 21. Enhancing Support, Incentives, and Resources
Chapter 22. Youth Mentoring Programs
Chapter 23. Modifying Access, Barriers, and Opportunities
Chapter 24. Improving Services
Chapter 25. Changing Policies
Chapter 26. Changing the Physical and Social Environment
Chapter 27. Cultural Competence in a Multicultural World
Chapter 28. Spirituality and Community Building
Chapter 29. The Arts and Community Building
Chapter 30. Principles of Advocacy
Chapter 31. Conducting Advocacy Research
Chapter 32. Providing Encouragement and Education
Chapter 33. Conducting a Direct Action Campaign
Chapter 34. Media Advocacy
Chapter 35. Responding to Counterattacks
Chapter 36. Introduction to Evaluation
Chapter 37. Operations in Evaluating Community Interventions
Chapter 38. Some Methods for Evaluating Comprehensive Community Initiatives
Chapter 39. Using Evaluation to Understand and Improve the Initiative
Chapter 40. Maintaining Quality Performance
Chapter 41. Rewarding Accomplishments
Chapter 42. Getting Grants and Financial Resources
Chapter 43. Managing Finances
Chapter 44. Investing in Community Resources
Chapter 45. Social Marketing of Successful Components of the Initiative
Chapter 46. Planning for Sustainability

Sample syllabi are also available: https://ctb.ku.edu/en/teaching-with-the-community-tool-box

Subject:
Health, Medicine and Nursing
Communication
Public Relations
Social Work
Sociology
Material Type:
Reading
Textbook
Author:
Center for Community Health and Development at the University of Kansas
Date Added:
03/13/2019
Disaster Simulation Infographic
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The goal for this lesson is to increase student comprehension and problem-solving skills by emphasizing real-world problems and encouraging students to be proactive in solving those problems. Description of classroom, grade level, and students: This assignment is for a 10th grade English II classroom, ranging from AP to standard student populations.Prior Knowledge of Subject: Students possess a prior knowledge about tornado activity, severe thunderstorms, and earthquakes due to living in Oklahoma.Length of Lesson: Students will be allotted 10 class periods of 45 minutes in class. They are also allowed to work on this assignment outside of class, if needed.

Subject:
Public Relations
Educational Technology
English Language Arts
Geology
Physical Geography
Material Type:
Lesson Plan
Author:
Lori Hartin
Date Added:
06/06/2016
Essential (non medical) Workers and CoVid19
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Since the CoVID19 pandemic, essential workers have been impacted beyond that of others in the labor force.  Statistics on nonmedical essential workers and how CoVid19 affects their health and livelihood are lacking. No centralized reporting exists and corporations do not either collect or provide this data. This OER attempts to bring together various sources information from March-July 2020 for future research. This material is a compilation of original sources of varying restrictions to be used for educational purposes, so I have chosen the CC BY NC ND license.

Subject:
Health, Medicine and Nursing
Public Relations
Manufacturing
U.S. History
Anthropology
Economics
Political Science
Sociology
Material Type:
Primary Source
Author:
Jill Stahl
Date Added:
07/12/2020
Event Management Case Study: The Case of International Front Runners
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Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of Tokyo 2020 Olympic Games
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Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.

Subject:
Business and Communication
Communication
Management
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Date Added:
03/17/2020
Global Spin Corporate Learning Tool
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This is a free, online tool aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses and to improve their global talent management. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.  Authors are the seven project partners:CCS Digital Education (Greece)University of Patras (Greece)Advancis Business Services, Lda. (Portugal)Vaasa University of Applied Sciences Finland)Promimpresa srl (Italy)Inova Consultancy (United Kindom)Fundación General Universidad de Granada Empresa (Spain)

Subject:
Accounting
Communication
Finance
Management
Marketing
Public Relations
Material Type:
Module
Author:
Carmen Osuna
Date Added:
03/05/2019
Good Cop Bad Cop
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What makes a good Cop? What makes a bad Cop?Explore words and values that you think are meaningful to describe a good Cop and a bad Cop.Español¿Qué hace a un buen policía? ¿Qué hace que un policía sea malo?Explore palabras y valores que considere significativos para describir un buen policía y un mal policía.

Subject:
Arts and Humanities
Philosophy
Visual Arts
World Cultures
Public Relations
Criminal Justice
Law
Social Work
Sociology
Material Type:
Activity/Lab
Author:
Ryan Maguire
Date Added:
06/25/2020
Handbook on Transnational Entrepreneurship and Effective Internationalisation Strategies for Spin Offs
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Global Spin is a corporate learning programme aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.

The training programme has been developed in the framework of the Global-Spin Project: Transnational Entrepreneurship and Corporate Learning: Fostering Effective Internationalization Strategies in Academic Spin Offs, with the support of the European Union and the Erasmus+ Programme. The course’s contents are based on the knowledge, the experience and the researches carried out by the consortium, which is composed of Higher Education Foundation, two Universities and four companies specialized in consultancy, training and research. To know more about the project and the consortium’s partners, visit the website: https://globalspin.eu/ and the GLOBAL-SPIN - Transnational Entrepreneurs Forum: https://www.facebook.com/groups/1970586499822258/

Authors are the seven project partners:

CCS Digital Education (Greece)
University of Patras (Greece)
Advancis Business Services, Lda. (Portugal)
Vaasa University of Applied Sciences Finland)
Promimpresa srl (Italy)
Inova Consultancy (United Kindom)
Fundación General Universidad de Granada Empresa (Spain)

Subject:
Management
Marketing
Public Relations
Material Type:
Full Course
Author:
Carmen Osuna
Date Added:
03/12/2019
Human Dimensions of Global Warming
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GEOG 438W is a writing-intensive course that concentrates on the human-environment interactions involved in contemporary and future global warming. The course comprises two broad topical areas: global warming impacts, which takes place in the first half of the course, and global warming mitigation and policy, which encompasses the second half of the course. Each week highlights a theme, such as the impacts of climate change on human health or greenhouse gas emissions from transportation, that weaves through the course lecture, reading assignment, class discussion, and writing activity.

Subject:
Environmental Science
Communication
Public Relations
Environmental Studies
Composition and Rhetoric
Language, Grammar and Vocabulary
History
Physical Geography
Cultural Geography
Material Type:
Full Course
Provider:
Penn State's College of Earth and Mineral Sciences
Author:
Brandi Robinson
Brent Yarnal
Date Added:
10/07/2019
I Bacini Culturali e la progettazione sociale orientata all’Heritage-Making, tra Politiche giovanili, Innovazione sociale, Diversità culturale
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Il volume rappresenta la tappa finale della prima stagione di implementazione del Progetto ABACUS (giugno 2019 - settembre 2020), sostenuta dal finanziamento pubblico garantito dalla Regione Siciliana e dalla Presidenza del Consiglio dei Ministri. In tal senso, la pubblicazione raccoglie sia una sezione di materiali di discussione critica sul percorso progettuale e sui primi esiti maturati, sia una ricca parte di contributi tematici offerti da referenti istituzionali, studiosi ed esperti, docenti accademici e ricercatori, professionisti e rappresentanti di organismi del Terzo settore Sono state così affrontate ed esaminate differenti tematiche e problematiche socio-culturali e socio-economiche, e prospettive e approcci metodologico-operativi tra loro affini e convergenti, che si sviluppano a cavallo delle politiche sociali, giovanili e culturali, della progettazione sociale e culturale, dell'innovazione sociale e della diversità culturale, in differenti contesti socio-territoriali siciliani e italiani, con una particolare attenzione per quelle iniziative che rappresentano casi paradigmatici in cui le istanze istituzionali, della ricerca, dell'educazione e della formazione si incontrano con le aspettative dei pubblici differenziati e, specialmente, delle giovani generazioni, anche sull'orizzonte della innovazione dell'occupazione giovanile.

Subject:
Architecture and Design
Computer Science
Information Science
Arts and Humanities
Art History
Graphic Arts
Languages
Performing Arts
Philosophy
Visual Arts
World Cultures
Communication
Management
Marketing
Public Relations
Career and Technical Education
Culinary Arts
Environmental Studies
Education
Educational Technology
Higher Education
Special Education
History
Law
Ecology
Measurement and Data
Hydrology
Social Science
Anthropology
Archaeology
Cultural Geography
Ethnic Studies
Political Science
Psychology
Social Work
Sociology
Material Type:
Activity/Lab
Assessment
Case Study
Diagram/Illustration
Primary Source
Teaching/Learning Strategy
Textbook
Author:
Alessandra Caravale
Alessia Bono
Andrea De Tommasi
Andrea Messina
Angela Vitale
Antonija Netolicki
Antonio Grasso
Antonio Sutera
Carlo Volpe
Caterina Mulè
Claudio La Rocca
Daniele Tulone
Davide Silvestri
Eleonora Giovene di Girasole
Elisabetta Di Stefano
Erika Coco
Fabio Pagano
Federica Lamonaca
Filippo Gravagno
Francesca Piazza
Francesca Rita Cerami
Francesco Iacono Quarantino
Gabriela Del Rosario Abate
Gabriella Paolini
Giorgia Leoni
Giovanna Sedita
Giuseppe Bivona
Giusi Carioto
Giusy Pappalardo
Ilaria Vitellio
Lucia Piastra
Luisella Pavan-Woolfe
Maria Chiara Falcone
Maria Laura Scaduto
Massimo Clemente
Matteo Tedo Fici
Mirella Serlorenzi
Riccardo Pozzo
Rossella Mancini
Sabrina Tomassini
Salvatore Aurelio Bruno
Stefania Picciola
Stefan Luca Mangione
Susanna Gristina
Tiziana Bonsignore
Ugo Arioti
Vanessa Mantia
Vania Virgili
Vilislava Metodieva
Yoanna Yordanova
Date Added:
04/01/2021
Image Composition
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In this assignment, students learn how to identify and perform basic shot types. These shots are the building blocks for any media project. Students will go out and film examples of each of the basic shots. Students will use cameras on their cell phones and individually. Students will spend approximately 1 hour gathering images and uploading the videos to the class Powerpoint project.

Subject:
Communication
Journalism
Public Relations
Film and Music Production
Material Type:
Module
Author:
Erin Barney
Michael Kohntopp
Hans Aagard
Date Added:
05/13/2019
Instruction Guide: Responding to COVID-19
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This guide is intended to support you in adapting the State of Innovation’s “Food Chain” Challenge case into a lesson plan to implement with your students. It includes background information on the case, problem solving questions for students to work on, and suggested activities to use with your students. It also explains how you can get support during the Challenge, including helping your students connect with industry leaders throughout the Challenge.

Subject:
Engineering
Health, Medicine and Nursing
Communication
Journalism
Public Relations
Career and Technical Education
Life Science
Biology
Material Type:
Teaching/Learning Strategy
Author:
Julia Reed
Date Added:
11/04/2020