Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding …
Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.
This is the output of Etwinning Project Agents of Change: Young Voices …
This is the output of Etwinning Project Agents of Change: Young Voices for the Environment! The challenge is to integrate environmental education concepts into all aspects of quality education by considering three domains: the environment, education and society. Students will need basic knowledge from the natural sciences, social sciences and humanities to understand the principles of sustainable development. Reorienting the existing learning environments of schools towards eco-friendly schools is the next innovative and relevant step towards enhanced quality education. While young people are among the most vulnerable to climate change, they need not be considered passive or helpless victims. Through education, projects and action, young people can contribute to every aspect of climate change policymaking, mitigation and adaptation. Youth are powerful agents of change. In this project we are aiming to bring together school students from across different European countries (to promote mutual understanding, increase leadership skills, and prepare them to make a difference.
This book is designed to help us understand the many changes to …
This book is designed to help us understand the many changes to U.S. journalism and imagine new futures for it – futures in which it can serve as an even more useful tool for promoting a well-functioning society. But, before we can imagine new futures, we must take a step back and examine the institution of U.S. journalism through a critical and in-depth lens. This book aims to offer just that. It provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; describes some of the key challenges, tensions, and opportunities it has faced, is facing, and will likely face; and offers guidance to help individuals develop the skills needed engage in impactful journalism.
This unit is intended for students studying digital media production in the …
This unit is intended for students studying digital media production in the 10-12th grade. The purpose of the unit is to help students to learn from some of the positive uses and negative uses of media. In this unit students will study the use of media to manipulate people: propaganda, followed by the power of media to call people to action, and the potential for calls-to-action based on social and or digital media to have both positive and unintended negative consequences. The students will study media bias and some potential consequences of it. The students will then reflect on which types of societal consequences for posting their digital media would be unacceptable to them. Armed with this knowledge, they will create personal standards that will empower them as unaffiliated journalists to steer clear of undesired outcomes.
Creative Commons licenses are kind of confusing. This set of infographics attempts …
Creative Commons licenses are kind of confusing. This set of infographics attempts to help clarify components of the Creative Commons licenses to help users select the appropriate license for their purposes.
In the Continuous Improvement advanced Experience, students will explore concepts, skills and …
In the Continuous Improvement advanced Experience, students will explore concepts, skills and tools that support improvement in themselves, their peers, and their workplaces. This unit is comprised of content derived from competencies associated with the Technical Skills Grounded in Academics Essential Elements of the SkillsUSA Framework
An analysis of the behavior of humans as actors in a variety …
An analysis of the behavior of humans as actors in a variety or organizational contexts and cultures, including group, inter-group, and individual behavior. A cross cultural perspective of organizational behavior is also examined, including the concepts of time-management, work ethic, teamwork, and verbal and non-verbal communication.
Course Outcomes: 1. Describe why managers and entrepreneurs require a knowledge of organizational behavior. 2. Describe characteristics of culture and resulting behavioral tendencies (especially as related to communication, teamwork and leadership, and conflict resolution). 3. Explain the foundations of individual behavior in diverse organizational and cultural settings. 4. Explain the foundations of group behavior in diverse organizational and cultural settings. 5. Discuss inter-group behavior. 6. Identify the rules of organizational design. 7. Describe organizational culture.
The content of both the Dutch and the English-language version of Bad …
The content of both the Dutch and the English-language version of Bad News was written by DROG (www.aboutbadnews.com), a Dutch organisation working against the spread of disinformation, in collaboration with researchers at Cambridge University in the United Kingdom. The visual and graphic design was done by Gusmanson (www.gusmanson.nl).
Information Literacy for Journalism, Public Relations, Advertising and Marketing Students Short Description: …
Information Literacy for Journalism, Public Relations, Advertising and Marketing Students
Short Description: This book teaches college-level journalism and strategic communication students to become information experts. If you use or adapt this book in your classroom please let us know, and tell us about your experience.
Word Count: 94398
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
This is the output of Etwinning Project BeYouthiful Media. Media literacy includes …
This is the output of Etwinning Project BeYouthiful Media. Media literacy includes the practices that allow people to access, critically evaluate and create media. We intend to promote awareness of media influence and create an active stance towards both consuming and creating media. We want to develop receptive media capability to critically analyze messages, offer opportunities for students to broaden their experience of media, and help them develop generative media capability to increase creative skills in making their own media messages and also fight with fake news.
David McCandless turns complex data sets (like worldwide military spending, media buzz, …
David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut -- and it may just change the way we see the world. A quiz, thought provoking question, and links for further study are provided to create a lesson around the 18-minute video. Educators may use the platform to easily "Flip" or create their own lesson for use with their students of any age or level.
This online educational resource is designed to provide students with an introduction to …
This online educational resource is designed to provide students with an introduction to the field of journalism in a society that expects immediate, accurate and useful information. The goal of this resource is to prepare students to become practicing journalists and to increase media literacy even among those who do not intend to pursue journalism as a career.
How does media coverage of migration shape how Americans’ views of migration …
How does media coverage of migration shape how Americans’ views of migration by youth? Why are so many young people trying to migrate to the United States? What are their journeys like? What happens when they get to the U.S.-Mexico Border? What role does U.S. policy play in this situation? These are the major questions that students will explore in this 4-day mini-unit, which results in media literacy and creative assessments.
This lesson provides students with three easy steps on how to write …
This lesson provides students with three easy steps on how to write budget notes for newspapers and magazines. Writers are required to create daily or weekly budget notes to detail their work, and editors use the notes to plan and design their publications.
Pupil remembers the concept of consumer right.Pupil understanding the concert of seller …
Pupil remembers the concept of consumer right.Pupil understanding the concert of seller dominant market.Pupil applies the knowledge knowledge and understanding for new and unfamiliar situation.
The COR curriculum provides free lessons and assessments that help you teach …
The COR curriculum provides free lessons and assessments that help you teach students to evaluate online information that affects them, their communities, and the world.
The COR curriculum provides free lessons and assessments that help you teach …
The COR curriculum provides free lessons and assessments that help you teach students to evaluate online information that affects them, their communities, and the world.
The COR curriculum provides free lessons and assessments that help you teach …
The COR curriculum provides free lessons and assessments that help you teach students to evaluate online information that affects them, their communities, and the world.
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