Core Concepts of Marketing

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Subject:
Marketing
Level:
Community College / Lower Division
Language:
English
Material Type:
Full Course, Textbooks
Media Format:
Downloadable docs, Text/HTML
Abstract:
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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