Syllabus for Introduction to Economic and Managerial Statistics at the College of Staten Island
The goal of this article is to describe specific aspects regarding the use of e-marketing tools as a factor influencing the perception of the image of a higher education institution among its target groups. The article draws on primary data acquired through surveying respondents with the use of a questionnaire. More specifically, the analysis is based on 400 responses given by students at the Faculty of management - University of Prešov in Prešov. The crux of the article consists in examining the opinions of the respondents, concentrating on selected website elements such as design, clarity, content quality, inclusion of social elements and on selected e-marketing tools such as a Blog, Microsite, Q&A / FAQ portal, E-mail newsletter, Wiki, Online publications / eBooks, Live chat, and Mobile application. The research results have shown that there is a significant correlation between the perception of the overall image of the faculty and the evaluation of individual elements of the faculty website. The hypothesis that there is a significant correlation between the students’ attitude towards the necessity to use new e-marketing tools and the expressed evaluation of the faculty's image has not been confirmed.
Learning Objectives1. Share the different types of diversity.2. Recognize potential cultural differences among students.3. Formulate a plan for creating an i...
This textbook is a supplementary reader on the topic of Strategic Leadership development.
This textbook is an introduction to Emergency Scene Management for teh firefighting profession.
The course is designed to equip students with knowledge and abilities in the use of word processing, presentation and spreadsheet applications. The focuses of the course are on the integration and hands-on training on word processing, presentation and spreadsheet applications in producing business documents, designing slides for presentations and apply spreadsheets documentation. Students will be able to demonstrate the keyboarding techniques in relations to applied management studies. The course also emphasizes on applying the applications learnt by working in a team to produce group project and presentations that meets an organization’s needs.
El entorno empresarial, la gestión del marketing y la forma de administrar empresas cambia de manera constante conforme el ambiente en el que se desenvuelve, razón por la cual es fundamental identificar una ruta de investigación que delinee el camino a seguir. Por esta razón es fundamental iniciar estos procesos desde la academia, pues un proyecto de grado es un aspecto crucial del desarrollo académico de los estudiantes que cursan estudios de pregrado o posgrado. Es una oportunidad para que los estudiantes demuestren su dominio de un tema en particular y muestren sus habilidades de investigación. En esta obra, discutiremos el propósito de un proyecto de grado, los pasos necesarios para desarrollar un proyecto exitoso y los desafíos comunes que enfrentan los estudiantes durante el proceso. Hay diferentes tipos de proyectos de grado, incluidos tesis, disertaciones, artículos académicos y proyectos finales; cuyos resultados y entregables esperados incluyen un informe escrito, una presentación oral y una defensa del proyecto, la finalidad es brindar acompañamiento en el proceso mediante la inclusión de elementos técnicos, dinámicos y rigurosos que permitan la generación de conocimiento emergente en el ámbito empresarial, incluyendo elementos reflexivos y prácticos que permitan aportar con rigurosidad académica y científica el desarrollo de trabajos de titulación y reformular la forma de trabajar y replicarlo en el ámbito laboral.
This resource provides description on entrepreneurship development, and elucidates on the strategies of Small Business Management in the 21st Century.
Kirk Hanson interviews Stephan Rothlin on the challenges of doing business in China.
15. Brave New World: Ethical Considerations and Risks
The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities in particular are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, governments are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.
Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.
In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.
Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.
Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.
Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.
Financial management helps an event planning operation to achieve a profitable future in the competitive business environment. Astute financial management involves securing, allocating and controlling financial resources held by the operation. Good budgeting practices ensure a successful outcome of an event that meets financial objectives. A real-life case study is provided for students to apply financial management principles.
Executive leadership exposes the leaner to leadership at the top of the organisation.
This exercise allows students to explore how people with site-impairment “read” documents and digital media using screen readers. It provides students with a sample memorandum to review for communications effectiveness. Then, by using a freely downloadable screen reader (and/or an enabled text-to-talk feature) and an embedded accessibility checker, students will evaluate the accessibility of the sample memo. With an altered appreciation of audience (now aware of sight-impairment disability), students will revise the memo using universal design principles and best practices for creating accessible documents. Using those experiences, students will be guided to reflect upon other disabilities and accommodations in the workplace. Finally, students will explore ability privileges and create a plan to identify, monitor and control blind spots. | Introductory except from a presentation at the Eastern Academy of Management on 26 June 2020 | Appendix containing ideas for modifying the exercise
The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.
Documentos generados en cada unidad administrativa para el inicio de un proceso de contratación pública