The 15.821 and 15.822 Sequence Marketing research may be divided into methods …
The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.821) deals with the customer and emphasizes qualitative methods (interviews, focus groups, Voice of the Customer, composing questions for a survey). The companion course (15.822) deals with the market and emphasizes quantitative methods (sampling, survey execution, quantitative data interpretation, conjoint analysis, factor analysis). The methods covered in 15.821 are often used in the "front-end" of market research project, whose second-stage is a quantitative survey. The quality of information gathered in the second-stage is greatly enhanced in this way. 15.821 is designed for the nonspecialist, e.g., someone planning a career in general management, product or project management, R&D, advertising, or entrepreneurship. 15.822 teaches analytical techniques that are standard in consulting or marketing research, and is ideally suited for students planning careers in those fields.
This is great exploring properties of magnetism science lab for young scientists. …
This is great exploring properties of magnetism science lab for young scientists. It is meant to be an experiential precursor before covering topics of magnetism. It could easily be adapted for older children.
In this Night Sky Activity, students use a simple indoor Earth-Moon-Sun model …
In this Night Sky Activity, students use a simple indoor Earth-Moon-Sun model to explore and learn about Moon phases and eclipses. Many children (and adults) have misconceptions about what causes the phases of the Moon, and helping them confront those misconceptions with evidence makes this activity pretty enthralling. While it’s pretty easy to see the phases of the Moon in the sky, it’s not possible from our perspective to observe the entire system, which often leads to inaccurate explanations of what’s going on, most commonly that Moon phases are caused by Earth’s shadow. It’s a perfect situation to use a scientific model. Students are challenged to use the model to struggle to figure out, develop understanding of, and explain the phases of the Moon, discuss ideas with others, then adjust their ideas based on evidence from the model. This activity usually includes a lot of big, “aha’s!” as participants encounter evidence while using the model that often contradicts what they previously thought was going on.
To provide children with a safe and nurturing learning environment and to …
To provide children with a safe and nurturing learning environment and to maintain program effectiveness, teachers must incorporate observation, documentation and assessment into their daily routines. To truly be effective, teachers must develop skills and strategies that are grounded in best practices. This textbook covers topics such as observation methods and techniques, implicit bias, ethics of observation, quality, analyzing data, monitoring, screening and evaluation, meaningful curriculum, and using documentation and assessment to communicate with families.
In this lesson, students will compare weather and climate, explain patterns over …
In this lesson, students will compare weather and climate, explain patterns over time and make observations by creating a rain gauge.
NGSS: 3-ESS2-1
Time: 55 minutes
Materials: laminated patterns in nature photos (photos included), thermometer for the class, duct tape, data sheet, rulers, sharpies, scissors, empty soda bottles for rain gauages, pebbles
Students will raise questions about the natural world and seek answers by …
Students will raise questions about the natural world and seek answers by making careful observations about the weather. Students will measure, record and describe weather conditions using common tools, like thermometer, anemometer, rain gauge and possibly, light meter.
An adaptable exploratory and reflective activity that works with all ages and …
An adaptable exploratory and reflective activity that works with all ages and uses the Next Generation Science Standards (NGSS*), Asking Question and Defining Problems Practice and one of several possible Crosscutting Concepts to explore students’ awareness, prior knowledge and cultural experiences related to a phenomenon or Disciplinary Core Idea .
Quantum mechanics--even in the ordinary, non-relativistic, "particle" formulation that will be the …
Quantum mechanics--even in the ordinary, non-relativistic, "particle" formulation that will be the primary focus of this course--has been a staggeringly successful physical theory, surely one of the crowning achievements of 20th century science. It's also rather bizarre--bizarre enough to lead very intelligent and otherwise sensible people to make such claims as that the universe is perpetually splitting into many copies of itself, that conscious minds have the power to make physical systems "jump" in unpredictable ways, that classical logic stands in need of fundamental revision, and much, much more. In this course, we intelligent and sensible people will attempt to take a sober look at these and other alleged implications of quantum mechanics, as well as certain stubborn problems that continue to trouble its foundations. Along the way, we will take plenty of time out to discuss philosophical questions about science that quantum mechanics raises in new and interesting ways: e.g., what it means to attribute probabilities to physical events, what the aims of scientific inquiry are (does it aim at something true, or merely at something useful?), what the role of observation is in constructing a scientific theory, what it means to say that there is an "objective" physical world, whether something as basic as logic can be viewed as an empirical discipline, whether there can be meaningful scientific questions whose answers cannot possibly be settled by experiment, and more.
This article assembles free resources from the Rocks and Minerals issue of …
This article assembles free resources from the Rocks and Minerals issue of the Beyond Penguins and Polar Bears cyberzine into a unit outline based on the 5E learning cycle framework. Outlines are provided for Grades K-2 and 3-5.
Why are airplane wings shaped the way they are? What can pretzels …
Why are airplane wings shaped the way they are? What can pretzels tell you about flying? Instead of catching a nap or flipping through the in-flight magazine, do some experiments next time you fly.
This seminar is intended to help students in the MIT/Woods Hole Oceanographic …
This seminar is intended to help students in the MIT/Woods Hole Oceanographic Institution Joint Program develop a broader perspective on their thesis research by considering some aspects of science in the large. The first part of the course challenges students to develop a thoughtful view towards major questions in science that can be incorporated in their own research process, and that will help them articulate research findings. The second part of the course emphasizes science as a social process and the important roles of written and oral communication. This course is offered through The MIT/WHOI Joint Program. The MIT/WHOI Joint Program is one of the premier marine science graduate programs in the world. It draws on the complementary strengths and approaches of two great institutions: the Massachusetts Institute of Technology (MIT) and the Woods Hole Oceanographic Institution (WHOI).
This professional development course is a series of Next Generation Science Standards-focused …
This professional development course is a series of Next Generation Science Standards-focused workshops developed by IslandWood with funding from the OSPI ClimeTime Grant. A PowerPoint slide deck and accompanying handouts are available to supplent the course outline.
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