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Marketing Management: Analytics, Frameworks, and Applications
Conditional Remix & Share Permitted
CC BY-NC-SA
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This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Hauser, John
Date Added:
09/01/2015
Media Studies 101
Unrestricted Use
CC BY
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0.0 stars

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.

Subject:
Business and Communication
Journalism
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Bernard Madill
Brett Nicholls
Colette Snowden
Erika Pearson
Hannah Mettner
Hazel Phillips
Jane Ross
Khin-Wee Chen
Martina Wengenmeir
Massimiliana Urbana
Maud Ceuterick
Sarah Gallagher
Shah Nister J. Kabir
Sy Taffel
Thelma Fisher
Date Added:
10/28/2014
New Media Futures
Conditional Remix & Share Permitted
CC BY-NC
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0.0 stars

Short Description:
This book is intended for use in a large introductory class in new media in a program that covers the “full-stack” including critical/cultural studies, media management, diffusion of innovation, and synthetic media production. The first half of this basic sequence covered new media and democracy, finance, intellectual property law, basic games, and transmedia. The second half of the sequence covers many topics related to aesthetics, design, technology, and methodology. Data dashboard

Word Count: 53107

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Oregon State University
Author:
Daniel Adams
Daniel Faltesek
Date Added:
01/16/2019
Nonlinear Programming
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

6.252J is a course in the department's "Communication, Control, and Signal Processing" concentration. This course provides a unified analytical and computational approach to nonlinear optimization problems. The topics covered in this course include: unconstrained optimization methods, constrained optimization methods, convex analysis, Lagrangian relaxation, nondifferentiable optimization, and applications in integer programming. There is also a comprehensive treatment of optimality conditions, Lagrange multiplier theory, and duality theory. Throughout the course, applications are drawn from control, communications, power systems, and resource allocation problems.

Subject:
Applied Science
Computer Science
Engineering
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Bertsekas, Dimitri
Date Added:
02/01/2003
OIT 110 OER Content Tracker
Unrestricted Use
CC BY
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0.0 stars

List of topics and related resources for OIT 110, Communications and Editing, at Springfield Technical Community College. Taught by Professor Eileen Cusick.

Subject:
Applied Science
Business and Communication
Career and Technical Education
Communication
Computer Science
Electronic Technology
Information Science
Material Type:
Lecture Notes
Author:
Eileen Cusick
Date Added:
04/25/2019
Open ELA: A Complete and Open English Course
Unrestricted Use
Public Domain
Rating
0.0 stars

OpenELA is a complete course in Reading and Language Arts for instructors and self-directed learners in Adult Basic Education settings. These materials are designed to aid students in completing the GED exam and to support college and career pathways.

Subject:
English Language Arts
Material Type:
Full Course
Author:
Alexander Greengaard
Date Added:
04/19/2024
Planning, Communications, and Digital Media
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This course focuses on methods of digital visualization and communication and their application to planning issues. Lectures will introduce a variety of methods for describing or representing a place and its residents, for simulating changes, for presenting visions of the future, and for engaging multiple actors in the process of guiding action. Through a series of laboratory exercises, students will apply these methods in the construction of a web-based portfolio. The portfolio is not only the final project for the course, but will serve as a container for other course work throughout the MCP program.
This course aims to introduce students to (1) such persistent and recurring themes as place, race, power and the environment that face planners, (2) the role of digital technologies in representing, analyzing, and mobilizing communities, (3) MIT faculty and their work, (4) MIT's computing environment and resources including Athena, Element K, the ESRI virtual campus, Computer Resources Laboratory (CRL), Campus Wide Information Systems Support (CWIS), the GIS Laboratory at Rotch Library and (5) software tools like Adobe® Photoshop® and Illustrator®, ESRI ArcView, Microsoft® Access, and Macromedia® Dreamweaver® that will assist them in creating digital images, working with relational databases, and launching a web-based portfolio.

Subject:
Applied Science
Business and Communication
Communication
Computer Science
Engineering
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Hoyt, Lorlene
Date Added:
09/01/2004
A Primer on Communication Studies
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

How did humans develop the ability to communicate? Are humans the only creatures on earth that communicate? What purpose does communication serve in our lives? Answers to these historical, anthropological, and social-scientific questions provide part of the diversity of knowledge that makes up the field of communication studies.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Lardbucket
Date Added:
03/21/2023
Principles of Management Version 1.1
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This textbook teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Berrin Erdogan
Mason Carpenter
Talya Bauer
Date Added:
01/01/2010
Project Management Fundamentals
Conditional Remix & Share Permitted
CC BY-SA
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0.0 stars

This is a first course in project management, one in which students will learn the knowledge, skills, and abilities necessary to be an effective project manager. They will learn how to plan, execute, and monitor a project. The course will cover the latest theories and concepts on scoping, stakeholder management, team leadership, budgeting and contracting, scheduling, quality control and assurance, and risk management. Students will have the option to apply their learning to a real-world project. 

Subject:
Business and Communication
Material Type:
Full Course
Date Added:
08/07/2023
Project Management Fundamentals, Internal Management, Facilitate communications.
Conditional Remix & Share Permitted
CC BY-SA
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0.0 stars

This learning module (Lesson 2 of Unit 3) is part of a course called Project Management Fundamentals and may either be completed individually as a stand-alone topic, or part of a trio of learning modules on internal management, or as part of the course.

Subject:
Management
Material Type:
Lesson
Author:
Paul Szwed
Date Added:
08/14/2023
Proofing Numbers Team Exercise
Unrestricted Use
CC BY
Rating
0.0 stars

A team exercise requiring students to edit the written style of numbers using proofreading symbols. Used for OIT-110, Communications and Editing, at Springfield Technical Community College. Created and taught by Professor Eileen Cusick.

Subject:
Business and Communication
Communication
Material Type:
Activity/Lab
Author:
Eileen Cusick
Date Added:
04/25/2019
Queues: Theory and Applications
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This class deals with the modeling and analysis of queueing systems, with applications in communications, manufacturing, computers, call centers, service industries and transportation. Topics include birth-death processes and simple Markovian queues, networks of queues and product form networks, single and multi-server queues, multi-class queueing networks, fluid models, adversarial queueing networks, heavy-traffic theory and diffusion approximations. The course will cover state of the art results which lead to research opportunities.

Subject:
Applied Science
Business and Communication
Engineering
Management
Mathematics
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Gamarnik, David
Shah, Premal
Date Added:
02/01/2006
Receivers, Antennas, and Signals
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CC BY-NC-SA
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0.0 stars

This course explores the detection and measurement of radio and optical signals encountered in communications, astronomy, remote sensing, instrumentation, and radar. Topics covered include: statistical analysis of signal processing systems, including radiometers, spectrometers, interferometers, and digital correlation systems; matched filters and ambiguity functions; communications channel performance; measurement of random electromagnetic fields, angular filtering properties of antennas, interferometers, and aperture synthesis systems; and radiative transfer and parameter estimation.

Subject:
Applied Science
Career and Technical Education
Electronic Technology
Engineering
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Staelin, David
Date Added:
02/01/2003
Stochastic Processes, Detection, and Estimation
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This course examines the fundamentals of detection and estimation for signal processing, communications, and control. Topics covered include: vector spaces of random variables; Bayesian and Neyman-Pearson hypothesis testing; Bayesian and nonrandom parameter estimation; minimum-variance unbiased estimators and the Cramer-Rao bounds; representations for stochastic processes, shaping and whitening filters, and Karhunen-Loeve expansions; and detection and estimation from waveform observations. Advanced topics include: linear prediction and spectral estimation, and Wiener and Kalman filters.

Subject:
Applied Science
Career and Technical Education
Electronic Technology
Engineering
Mathematics
Statistics and Probability
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Willsky, Alan
Wornell, Gregory
Date Added:
02/01/2004
Team Project
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

The Team Project has the goals of (1) developing teamwork and leadership skills and (2) learning from the analysis of a change initiative in a real-world company using concepts from other core courses. This class has no regular class schedule or weekly readings. Almost everything is oriented around your team and your project, with only a few deadlines. Each team is responsible for analyzing a recent, ongoing, or anticipated initiative at a real company. Examples might be a strategic reorientation, organizational restructuring, introduction of a new technology, or worker participation program.
This course is closely integrated with other MBA core classes: readings are assigned through Organizational Processes (15.311) and oral presentations are given in Communication for Managers (15.280).

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Carroll, John
Date Added:
09/01/2003
Technology in American History
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course will consider the ways in which technology, broadly defined, has contributed to the building of American society from colonial times to the present. This course has three primary goals: to train students to ask critical questions of both technology and the broader American culture of which it is a part; to provide an historical perspective with which to frame and address such questions; and to encourage students to be neither blind critics of new technologies, nor blind advocates for technologies in general, but thoughtful and educated participants in the democratic process.

Subject:
Arts and Humanities
History
U.S. History
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Smith, Merritt
Date Added:
02/01/2006
Ultrafast Optics
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course is offered to graduate students and addresses issues regarding ultrafast optics. Topics covered include: Generation, propagation and applications of ultrashort pulses (nano-, pico-, femto-, attosecond pulses); Linear and nonlinear pulse shaping processes: Optical solitons, Pulse compression; Laser principles: Single- and multi-mode laser dynamics, Q-switching, Active and passive mode-locking; Pulse characterization: Autocorrelation, FROG, SPIDER; Noise in mode-locked lasers and its limitations in measurements; Laser amplifiers, optical parametric amplifiers, and oscillators; Applications in research and industry: Pump-probe techniques, Optical imaging, Frequency metrology, Laser ablation, High harmonic generation.

Subject:
Applied Science
Career and Technical Education
Electronic Technology
Engineering
Physical Science
Physics
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Kärtner, Franz
Date Added:
02/01/2005