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Corporate Communication (Business 210)
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CC BY
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The introduction of Business Communication for Success, the textbook used throughout this course, notes that Ň[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or Ôhard knocks,Ő is one of them. But in the business environment, a ÔknockŐ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.Ó Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the businessŐs place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to the approaches chosen in the textbook. You will receive maximum benefits from this course if you complete the readings first and then use the additional resources to fill in the blanks and/or reconsider the topics in the textbook.

Subject:
Business and Communication
Communication
Management
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Corruption in China
Only Sharing Permitted
CC BY-NC-ND
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Liu Baocheng, executive director of the Center for International Business Ethics, talks with Kirk O. Hanson, executive director of the Markkula Center for Applied Ethics, to discuss the Foreign Corrupt Practices Act and cultural differences in understanding about corruption. Gift exchange has always been regarded as a virtue in China, but the two distinguish between gift giving and quid pro quo corruption.

Subject:
Business and Communication
Management
Material Type:
Lecture
Provider:
Markkula Center for Applied Ethics at Santa Clara University
Provider Set:
Global Business Ethics Videos
Date Added:
05/28/2015
Course Module with Activity and Discussion Questions for BA 206: Management Fundamentals
Unrestricted Use
Public Domain
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0.0 stars

A course module focused on Managerial Decision-Making with learning objectives, readings and resources, an application activity related to emotional intelligence, and a discussion prompt and questions related to the material.

Subject:
Business and Communication
Management
Material Type:
Activity/Lab
Module
Author:
Laura Boehme
Date Added:
04/02/2024
Crawford Automation - A Guided Application of Structured Problem Solving
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Continuous Improvement in Action

Short Description:
This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Long Description:
This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Word Count: 5680

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Conestoga College
Author:
Kevin Hollis
Laurie Turnbull
Stephen Thomson;
Date Added:
05/05/2023
Critical Employment, Ethical, and Legal Scenarios in Human Resource Development
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.

Long Description:
This book is intended to be used as a supplement to courses across various fields of study but has direct correlations with human resource development and workforce development. Instructors in any field of study where students examine the work environment and the treatment of employees will find useful scenarios that can be used to facilitate discussions. The topics in this book and supplemental readings can enrich the conversations around enhancing workplace environments and better worker engagement. Without supportive workers, organizations cannot achieve all goals to the extent desired. Workers may exert the effort required to keep their jobs, but they may not exceed performance requirements because they are experiencing scenarios similar to those in this book and their needs are not being met appropriately.

Leaders and workplace trainers may find this supplement useful when introducing subjects that are perceived to be controversial in the workplace. They can allow employees to discuss these scenarios and provide possible solutions to similar scenarios that are encountered at work. Providing a safe environment to discuss intentional and unintentional situations that arise may improve the work climate and lead to unimaginable solutions. Strengthening communication between workers and leaders can improve team performance and ultimately, organizational success.

Word Count: 12056

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Management
Material Type:
Textbook
Provider:
University of Arkansas
Author:
Claretha Hughes
Date Added:
11/30/2020
Cultivating Your Leadership Capabilities
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CC BY-NC-SA
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0.0 stars

Supplemental reading for LD820 MS in Leadership Course at Granite State College, NH

Word Count: 50854

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Author:
Graduate Studies
Granite State College
Kathy L. DesRoches
Date Added:
10/11/2021
Customer Centric Strategy
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Word Count: 44793

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Author:
Kerri Shields
Date Added:
08/08/2021
Customer Centric Strategy, 2nd Edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Kerri Shields
Date Added:
01/07/2024
Customer Insights
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Autumn 2022 Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature. This activity is aligned with SDG4 – Quality Education and SDG10 - Reduced Inequalities.  NewParaThis first edition is running concurrently with Customer Insights. Second Edition.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. This first edition is running concurrently with Customer Insights. Second Edition https://oercollective.caul.edu.au/customer-insights/

Word Count: 41271

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Career and Technical Education
Environmental Studies
Information Science
Management
Material Type:
Textbook
Provider:
Western Sydney University
Date Added:
02/01/2022
Customer Insights
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

Second Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Word Count: 42069

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Western Sydney University
Author:
Dr Aila Khan
Dr Munir Hossain
Dr Sabreena Amin
Jacki Montgomery
Siddharth Jain
Date Added:
03/13/2023
Customer Relations for Managers
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Word Count: 78353

Included H5P activities: 42

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Date Added:
01/26/2024
D-Lab: Supply Chains
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course introduces concepts of supply chain design and operations with a focus on supply chains for products destined to improve quality of life in developing countries. Topics include demand estimation, capacity planning and process analysis, inventory management, and supply chain coordination and performance. We also cover issues specific to emerging markets, such as sustainable supply chains, how to couple product design with supply chain design and operation, and how to account for the value-adding role of a supply chain. A major aspect of class is the student projects on supply chain design or improvement.

Subject:
Business and Communication
Cultural Geography
Management
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Graves, Stephen
Date Added:
09/01/2014
Data Analytics
Unrestricted Use
CC BY
Rating
0.0 stars

Short Description:
Data analytics is a rapidly evolving field. In today's labour market, knowing how to acquire, process, and interpret large amounts of data to make optimal decisions is crucial for many professionals, especially those in business and engineering. This open textbook, "a new online course" if you will, focuses on three key concept areas: data acquisition, data processing, and decision-making models. In this course, students will be able to develop advanced knowledge and skills to acquire related data for operations of business or projects; apply quantitative literacy skills such as statistics and machine learning; and use predictive or prescriptive modeling to make timely, actionable, and meaningful decisions.

Long Description:
Data analytics is a rapidly evolving field. In today’s labour market, knowing how to acquire, process, and interpret large amounts of data to make optimal decisions is crucial for many professionals, especially those in business and engineering. This open textbook, “a new online course” if you will, focuses on three key concept areas: data acquisition, data processing, and decision-making models. In this course, students will be able to develop advanced knowledge and skills to acquire related data for operations of business or projects; apply quantitative literacy skills such as statistics and machine learning; and use predictive or prescriptive modeling to make timely, actionable, and meaningful decisions.

Word Count: 2054

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Computer Science
Engineering
Information Science
Management
Mathematics
Statistics and Probability
Material Type:
Textbook
Provider:
University of Windsor
Date Added:
02/28/2022
Data Analytics and Decision Making
Unrestricted Use
CC BY
Rating
0.0 stars

Short Description:
Data analytics is a rapidly evolving field. In today's labour market, knowing how to acquire, process, and interpret large amounts of data to make optimal decisions is crucial for many professionals, especially those in business and engineering. This open textbook, "a new online course" if you will, focuses on three key concept areas: data acquisition, data processing, and decision-making models. In this course, students will be able to develop advanced knowledge and skills to acquire related data for operations of business or projects; apply quantitative literacy skills such as statistics and machine learning; and use predictive or prescriptive modeling to make timely, actionable, and meaningful decisions.

Long Description:
Data analytics is a rapidly evolving field. In today’s labour market, knowing how to acquire, process, and interpret large amounts of data to make optimal decisions is crucial for many professionals, especially those in business and engineering. This open textbook, “a new online course” if you will, focuses on three key concept areas: data acquisition, data processing, and decision-making models. In this course, students will be able to develop advanced knowledge and skills to acquire related data for operations of business or projects; apply quantitative literacy skills such as statistics and machine learning; and use predictive or prescriptive modeling to make timely, actionable, and meaningful decisions.

Word Count: 2038

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Computer Science
Engineering
Information Science
Management
Mathematics
Statistics and Probability
Material Type:
Textbook
Provider:
University of Windsor
Date Added:
02/28/2022
Design and Manufacturing II
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Integration of design, engineering, and management disciplines and practices for analysis and design of manufacturing enterprises. Emphasis is on the physics and stochastic nature of manufacturing processes and systems, and their effects on quality, rate, cost, and flexibility. Topics include process physics and control, design for manufacturing, and manufacturing systems. Group project requires design and fabrication of parts using mass-production and assembly methods to produce a product in quantity.

Subject:
Applied Science
Business and Communication
Engineering
Management
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Chun, Jung-Hoon
Dow, David
McAtamney, Patrick
Sachs, Emanuel
Sarma, Sanjay
Date Added:
02/01/2003
Design and Manufacturing II
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course introduces you to modern manufacturing with four areas of emphasis: manufacturing processes, equipment/control, systems, and design for manufacturing. The course exposes you to integration of engineering and management disciplines for determining manufacturing rate, cost, quality and flexibility. Topics include process physics, equipment design and automation/control, quality, design for manufacturing, industrial management, and systems design and operation. Labs are integral parts of the course, and expose you to various manufacturing disciplines and practices.

Subject:
Applied Science
Business and Communication
Engineering
Management
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Chun, Jung-Hoon
Kim, Sang-Gook
Date Added:
02/01/2004
Developing Human Potential
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

A Personal Approach to Leadership

Short Description:
This Online Educational Resource textbook is intended to provide an overview and introduction of leadership through the lens of how students can develop and maximize their own interpersonal skills. Interpersonal skills are crucial to navigating the professional world and can help us to better understand ourselves. This textbook approaches interpersonal skills from a personal level and allows the reader to immerse themselves into activities and scholarship across topical areas. Through the text, learners can create their own Personal Leadership Philosophy and expand this into a Civic Leadership Philosophy to help them understand the impact leaders can have on their communities and workplaces. This text is freely available per the terms of the Creative Commons copyright. ****PLEASE NOTE: A link to a digital PDF file is provided, but may not maintain intended page breaks or formatting. USING THE PRESSBOOKS EBOOK IS RECOMMENDED. We hope to provide a high quality PDF and ePub option in the future.

Word Count: 55158

ISBN: 978-1-60962-292-3

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Management
Material Type:
Textbook
Provider:
University of Nebraska, Lincoln
Date Added:
06/01/2023
Developing Organizational and Managerial Wisdom - 2nd Edition
Unrestricted Use
CC BY
Rating
0.0 stars

Short Description:
This book presents novel research results in the dynamics of values, rationality, and power in organizations. Through this understanding, readers will gain insights and frameworks to understand others' actions within their environment. Armed with the knowledge of how values, rationality, and power influence people's actions, readers will gain tools they can use to navigate the complexity of organizations to foster wise action.

Long Description:
Can we develop organizational and managerial wisdom? Can we even put words like “organization” and “manager” in the same sentence as wisdom?

You bet we can.

This book presents novel research results in the dynamics of values, rationality, and power in organizations. Through this understanding, readers will gain insights and frameworks to understand others’ actions within their environment. Armed with the knowledge of how values, rationality, and power influence people’s actions, readers will gain tools they can use to navigate the complexity of organizations to foster wise action.

Word Count: 61795

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Arts and Humanities
Business and Communication
Management
Philosophy
Social Science
Sociology
Material Type:
Textbook
Provider:
Kwantlen Polytechnic University
Author:
Brad C. Anderson
Date Added:
01/06/2020
Developing a Code of Ethics for Doing Business in China
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

Can a Western company take its existing ethics code to China? Yes, but... Kirk O. Hanson, executive director of the Markkula Center for Applied Ethics, interviews Stephan Rothlin, general secretary of the Center for International Business Ethics in Beijing.

Subject:
Business and Communication
Management
Material Type:
Lecture
Provider:
Markkula Center for Applied Ethics at Santa Clara University
Provider Set:
Global Business Ethics Videos
Date Added:
05/28/2015