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Business and Communications Textbooks and Full Courses

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Accessibility Toolkit – 2nd Edition – Open Textbook

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Accessibility Toolkit – 2nd Edition – Open Textbook

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The goal of this accessibility toolkit, 2nd edition, is to provide resources for each content creator, instructional designer, educational technologist, librarian, administrator, and teaching assistant to create a truly open textbook—one that is free and accessible for all students. This is a collaboration between BCcampus, Camosun College, and CAPER-BC.

Subject:: Communication; Education; Educational Technology; Higher Education
Material Type:: Full Course
Author:: Amanda Coolidge; Josie Gray; Sue Doner; Tara Robertson
Date Added:: 05/22/2019

Accounting Model

Accounting Model

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Accounting covers accounting principles and practices, the complete accounting cycle and creation of financial reports. Use of the general journal and special journals, general ledger, accounts payable, accounts receivable and proper financial reporting.This course provides instruction in the basic accounting procedures used to operate a business including sole proprietorship, partnerships, and corporations. The accounting procedures presented will also serve as a sound background for employment in office jobs and preparation for further education and training. The complete accounting cycle is covered, students learn how to us generally accepted accounting principles to prepare, analyze, verify financial transactions, reports and economic information to make decisions for organizations.The course trains students in the basics of manual and computerized accounting. Students learn accounting topics including ethics, accounting principles, computing accounting, accounting terminology, job specific accounting, and clerical duties related to accounting. Students also gain real-world applications in income tax, personal finance, and stock market.

Subject:: Business and Communication; Accounting; Finance
Material Type:: Full Course; Lesson Plan
Provider:: Butte County Office of Education
Provider Set:: CTE Online
Date Added:: 07/15/2013

Accounting Principles: A Business Perspective

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Accounting Principles: A Business Perspective

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Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.

Subject:: Accounting
Material Type:: Textbook
Provider:: BCcampus
Provider Set:: BCcampus Open Textbooks
Author:: James Don Edwards; Roger H. Hermanson; Susan D. Ivancevich
Date Added:: 10/28/2014

Accounting Principles I

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Accounting Principles I

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Though accounting may seem like a dense and complex subject, this course is designed to present the accounting cycle in an accessible and logical manner. It will provide you with a solid understanding of basic accounting principles and will introduce you to financial statement analysis.

Subject:: Business and Communication; Accounting
Material Type:: Full Course
Provider:: The Saylor Foundation
Date Added:: 08/28/2013

Advanced Business Law and the Legal Environment

Advanced Business Law and the Legal Environment

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Law has different meanings as well as different functions. Philosophers have considered issues of justice and law for centuries, and several different approaches, or schools of legal thought, have emerged. In this chapter, we will look at those different meanings and approaches and will consider how social and political dynamics interact with the ideas that animate the various schools of legal thought. We will also look at typical sources of “positive law” in the United States and how some of those sources have priority over others, and we will set out some basic differences between the US legal system and other legal systems.

Subject:: Business and Communication; Law; General Law
Material Type:: Textbook
Provider:: The Saylor Foundation
Provider Set:: Saylor Textbooks
Author:: Alyssa Martina; Don Mayer; George Siedel; Jethro Lieberman
Date Added:: 02/17/2015

Advanced Energy Policy

Advanced Energy Policy

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Energy policy is typically evolutionary as opposed to revolutionary. We can look to historical policies to understand how we've inherited the policies governing our energy use today. But looking backward only tells us part of the story. In the face of climate change, we need to look ahead and instead envision a more revolutionary change to our energy systems and the policies that govern them. This class takes you on that journey to energy policies past, present, and future. We look at the political realities of addressing climate change at various scales of governance and work together to craft our own ideal scenarios of what a responsible energy future will be.

Subject:: Business and Communication; Environmental Studies; English Language Arts; U.S. History; Economics
Material Type:: Full Course
Provider:: Penn State University
Provider Set:: Penn State's College of Earth and Mineral Sciences (http:// e-education.psu.edu/oer/)
Author:: Brandi Robinson
Date Added:: 03/08/2016

Advanced Stochastic Processes, Fall 2013

Advanced Stochastic Processes, Fall 2013

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This class covers the analysis and modeling of stochastic processes. Topics include measure theoretic probability, martingales, filtration, and stopping theorems, elements of large deviations theory, Brownian motion and reflected Brownian motion, stochastic integration and Ito calculus and functional limit theorems. In addition, the class will go over some applications to finance theory, insurance, queueing and inventory models.

Subject:: Business and Communication; Finance
Material Type:: Full Course
Provider:: M.I.T.
Provider Set:: M.I.T. OpenCourseWare
Author:: Gamarnik, David
Date Added:: 01/01/2013

Advertising and Promotion (Business 306)

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Advertising and Promotion (Business 306)

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The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.

Subject:: Business and Communication; Marketing
Material Type:: Activity/Lab; Full Course; Homework/Assignment; Reading; Syllabus
Provider:: The Saylor Foundation
Date Added:: 11/10/2011

Affective Computing, Fall 2015

Affective Computing, Fall 2015

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This course instructs students on how to develop technologies that help people measure and communicate emotion, that respectfully read and that intelligently respond to emotion, and have internal mechanisms inspired by the useful roles emotions play.

Subject:: Communication
Material Type:: Full Course
Provider:: M.I.T.
Provider Set:: M.I.T. OpenCourseWare
Author:: Rosalind W. Picard
Date Added:: 10/06/2016

Agricultural Business Model

Agricultural Business Model

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Students will learn about agricultural business operation and management. Topics will include accounting, finance, economics, business organization, marketing, and sales. Students will learn about agricultural business operation and management. Topics will include accounting, finance, economics, business organization, marketing, and sales.

Subject:: Business and Communication; Finance; Management; Forestry and Agriculture
Material Type:: Full Course; Lesson Plan
Provider:: Butte County Office of Education
Provider Set:: CTE Online
Date Added:: 07/15/2013

The Analytics Edge , Spring 2017

The Analytics Edge , Spring 2017

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This course presents real-world examples in which quantitative methods provide a significant competitive edge that has led to a first order impact on some of today's most important companies. We outline the competitive landscape and present the key quantitative methods that created the edge (data-mining, dynamic optimization, simulation), and discuss their impact.

Subject:: Management
Material Type:: Full Course
Provider:: M.I.T.
Provider Set:: M.I.T. OpenCourseWare
Author:: Dimitris Bertsimas
Date Added:: 03/21/2019

Analytics of Finance, Fall 2010

Analytics of Finance, Fall 2010

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This course covers the key quantitative methods of finance: financial econometrics and statistical inference for financial applications; dynamic optimization; Monte Carlo simulation; stochastic (ItĺŞ) calculus. These techniques, along with their computer implementation, are covered in depth. Application areas include portfolio management, risk management, derivatives, and proprietary trading.

Subject:: Business and Communication; Finance
Material Type:: Full Course
Provider:: M.I.T.
Provider Set:: M.I.T. OpenCourseWare
Author:: Kogan, Leonid
Date Added:: 01/01/2009

The Argumentative Research Project: A Step-by-Step Course

The Argumentative Research Project: A Step-by-Step Course

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This resource is designed to walk students through the process of completing a research project in any field of study. It covers the earliest stages of brainstorming and discussing, continues through researching and compiling sources; writing, documenting, revising, and polishing a paper; and finally presenting the research topic to a wider audience in a professional manner. The focus is on MLA format, though the course could be modified for other formats.

The first unit is an introduction to the project. It asks students to draw on knowledge of issues affecting their own community and world to help generate discussion that could eventually lead to a research topic.

Subject:: Arts and Humanities; Business and Communication; Social Science
Material Type:: Assessment; Full Course; Homework/Assignment; Lecture; Lesson Plan; Reading
Author:: Sara Layton
Date Added:: 01/28/2016

Avila OER: Journalism

Avila OER: Journalism

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Overview:

On this webpage you will find several open Journalism textbooks along with supplemental material and a few lecture videos.
The purpose of these discipline specific pages is to display content that might be of interest to faculty who are considering adopting open educational resources for use in their classes. This list of content is by no means exhaustive. The nature of open educational resources is very collaborative and it is in that spirit that we encourage any comments about the content featured on this page or recommendations of content that are not already listed here.

Subject:: Journalism
Material Type:: Textbook
Author:: Larry J. Kramer
Date Added:: 04/29/2019

Avila OER: Journalism and Mass Communications

Avila OER: Journalism and Mass Communications

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On this webpage you will find OER Journalism and Mass Communications textbooks along with supplemental materials and a few lecture videos.
The purpose of these discipline-specific pages is to display content that might be of interest to faculty who are considering adopting open educational resources for use in their classes. This list of content is by no means exhaustive. The nature of open educational resources is very collaborative and it is in that spirit that we encourage any comments about the content featured on this page or recommendations of content that are not already listed here.

Subject:: Communication; Journalism
Material Type:: Textbook
Author:: Larry J. Kramer
Date Added:: 04/30/2019

Avila OER: Marketing

Avila OER: Marketing

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On this webpage you will find OER Marketing textbooks along with supplemental materials and a few lecture videos.
The purpose of these discipline-specific pages is to display content that might be of interest to faculty who are considering adopting open educational resources for use in their classes. This list of content is by no means exhaustive. The nature of open educational resources is very collaborative and it is in that spirit that we encourage any comments about the content featured on this page or recommendations of content that are not already listed here.

Subject:: Marketing
Material Type:: Textbook
Author:: Larry J. Kramer
Date Added:: 04/30/2019

Beyond Lean: Simulation in Practice, Second Edition

Beyond Lean: Simulation in Practice, Second Edition

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Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.

Subject:: Management
Material Type:: Textbook
Provider:: Grand Valley State University
Author:: Charles Standridge
Date Added:: 01/01/2013

Big Data Strategies to Transform Your Business

Big Data Strategies to Transform Your Business

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While big data infiltrates all walks of life, most firms have not changed sufficiently to meet the challenges that come with it. In this course, you will learn how to develop a big data strategy, transform your business model and your organization.

This course will enable professionals to take their organization and their own career to the next level, regardless of their background and position.

Professionals will learn how to be in charge of big data instead of being subject to it. In particular, they will become familiar with tools to:

assess their current situation regarding potential big data-induced changes of a disruptive nature,
identify their options for successfully integrating big data in their strategy, business model and organization, or if not possible, how to exit quickly with as little loss as possible, and
strengthen their own position and that of their organization in our digitalized knowledge economy
The course will build on the concepts of product life cycles, the business model canvas, organizational theory and digitalized management jobs (such as Chief Digital Officer or Chief Informatics Officer) to help you find the best way to deal with and benefit from big data induced changes.

Subject:: Computer Science; Engineering; Business and Communication
Material Type:: Full Course
Provider:: Delft University of Technology
Provider Set:: Delft University OpenCourseWare
Author:: Claudia Wakker; Dr. Scott Cunningham; Marijn Janssen
Date Added:: 02/19/2019

Boundless Business Online Course/Textbook

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Boundless Business Online Course/Textbook

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This is an entire course/e-textbook that was formerly the Boundless Business text that was purchased by Lumen Learning and maintained in its current form.

The material presented in this resource is generally accurate especially considering that it reflects standard business practices and concepts that have changed little. A few of the examples given in the text could be a bit dated, which indicates that its utility may come from linking to specific parts of the course rather than using it as an entire textbook substitute. There does not appear to be a great deal of bias with this work, since its positioning is relatively generic to the facts and figures and it typically steers clear of opinions and judgments. An instructor could easily remix this with more current, relevant, and culturally deeper examples.

The text includes detailed images and graphs that are well done and help drive home visual concepts. It is limited in terms of interactivity and is still a text heavy presentation. This material is published as CC-Sharealike so it can be remixed but not revised. Lumen has taken some responsibility for the fact that it can still be edited but likely not updated to increase its currency. Since Lumen owns this material, it is likely to be here in this state for a long while.

Most of the material is relevant to any Introductory Business course with concepts that would apply for a long period of time. This material generally ages well, it just needs to be paired with continually more updated and relevant examples as technologies and markets change. Student could likely meet their learning goals and interests with this material as a support (curated by the instructor) to an existing course but it likely does not standalone as a full course resource. It seems most useful for providing depth to key points with direct links to sub-pages within this course.

Subject:: Business and Communication
Material Type:: Full Course; Textbook
Provider:: Lumen Learning
Date Added:: 08/30/2018

Building Strategy and Performance

Building Strategy and Performance

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The defining challenge facing business leaders is to develop and drive performance into the future.
For commercial firms, this generally means building profits and growing the value of the business.
Although their focus may be on non-financial outcomes, public services, voluntary groups, and other
not-for-profit organizations share the same central challenge—continually improving their
performance. When the causes of performance through time are not understood, management has
difficulty making the right decisions about important issues. Worse, entire organizations are led into
ill-chosen strategies for their future.
To overcome these problems, leaders need the means to answer three basic questions:
1. Why is business performance following its current path?
2. Where are current policies, decisions, and strategy leading us?
3. How can future prospects be improved?
These questions are the starting point for this book.

Subject:: Business and Communication; Management
Material Type:: Textbook
Provider:: The Saylor Foundation
Provider Set:: Saylor Textbooks
Author:: Kim Warren
Date Added:: 02/18/2015