Innovation in expression, as realized in media, tangible objects, performance and more,  generates new questions and new potentials for human engagement. When and how does expression engage us deeply? Many personal stories confirm the hypothesis that once we experience deep engagement, it is a state we long for, remember, and want to repeat. This class will explore what underlying principles and innovative methods can ensure the development of higher-quality "deep engagement" products (artifacts, experiences, environments, performances, etc.) that appeal to a broad audience and that have lasting value over the long term.

Advertisers constantly thrust quantitative information in our face. Product claims, store enticements, health benefits, and scores of other contexts use short quantitative arguments to catch a reader's eye (and possibly money). This example shows how one can use these ads to bring added content to a quantitative reasoning course.

The purpose of 15.840 is to:

Introduce key marketing ideas and phenomena.
Develop students' skills in marketing analysis and planning.
Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

This lesson plan focuses on simple concepts that students can use to practice speaking English. Since advertising is a universal topic, you can use this lesson with students of all levels and interests. In this lesson, students are introduced to vocabulary and concepts related to brands, target markets and advertising channels. Also, they will have the opportunity to talk about the pros and cons of advertising. While doing so, you can encourage your students to use adjectives to talk about their opinions and/or experiences.If you want additional lesson plans and support, including teachers’ notes, be sure to register for a free Off2Class account.

This OER provides an overview of traditional media platforms for advertising. This module details the benefits of print and broadcast media as well as their unique attributes to connect advertisers with their desired markets. As traditional media adapts alongside digital, it is important to understand the elements of these mediums that make them stand out. This module includes an application exercise that involves applying the information learned to a hypothetical client seeking advice for where to place advertisements. Navigate through the readings in the module and complete the exercise to evaluate your understanding of the material and practice creativity and strategic thinking. 

In this lesson, students examine the role of women in the media; critique and discuss different portrayals of women in popular culture and focus on how these reflect larger societal and cultural values.

Представлений матеріал адресований  для здобувачів вищої освіти ступеня "бакалавр", які вивчають курс "Реклама", "Теорія і практика реклами". Презентація має на меті ознайомити здобувачів бакалаврського ступеня з видами та засобами реклами.