Word Count: 88009
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Short Description:
Global Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global.
Word Count: 128332
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Short Description:
This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail, as well as other relevant and recent concepts to enhance readers' knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.
Long Description:
Welcome to Global Value Chain Digital Text Open Educational Resource (OER). This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail. By reading this book, learners will learn more about Distribution Logistics, Procurement, Sourcing and Outsourcing, Transportation, Inventory Management, Material Handling, Warehousing, Incoterm Rules, Trade Facilitation and Promotion, Vulnerability in global value chains, Sustainable value chains, Reverse Logistics, Role of ICT in value chain and Humanitarian Logistics. This is not a comprehensive list, there are other relevant and recent concepts included in the book to enhance readers’ knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.
Word Count: 70905
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
Short Description:
This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail, as well as other relevant and recent concepts to enhance readers' knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.
Long Description:
Welcome to Global Value Chain Digital Text Open Educational Resource (OER). This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail. By reading this book, learners will learn more about Distribution Logistics, Procurement, Sourcing and Outsourcing, Transportation, Inventory Management, Material Handling, Warehousing, Incoterm Rules, Trade Facilitation and Promotion, Vulnerability in global value chains, Sustainable value chains, Reverse Logistics, Role of ICT in value chain and Humanitarian Logistics. This is not a comprehensive list, there are other relevant and recent concepts included in the book to enhance readers’ knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.
Word Count: 70905
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NSCC Edition
Short Description:
This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail, as well as other relevant and recent concepts to enhance readers' knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.
Long Description:
Welcome to Global Value Chain Digital Text Open Educational Resource (OER). This book guides readers through important aspects of Global Value Chain and explains logistics cycle in detail. By reading this book, learners will learn more about Distribution Logistics, Procurement, Sourcing and Outsourcing, Transportation, Inventory Management, Material Handling, Warehousing, Incoterm Rules, Trade Facilitation and Promotion, Vulnerability in global value chains, Sustainable value chains, Reverse Logistics, Role of ICT in value chain and Humanitarian Logistics. This is not a comprehensive list, there are other relevant and recent concepts included in the book to enhance readers’ knowledge about International Business, International Trade, Logistics and Supply Chain Management and Global Value Chain.
Word Count: 70971
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Introduction to Marketing Principles
Short Description:
This is a resource to teach students the foundational principles of marketing. This open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life.
Long Description:
Marketing is a fundamental aspect of any business, organization, or individual seeking to communicate value to their target audience. The principles of marketing involve understanding customer needs and wants, developing products and services that meet those needs, promoting them effectively, and creating long-term relationships with customers. This textbook aims to provide undergraduate students with a comprehensive introduction to marketing and its key concepts.
The first section of the textbook will focus on the fundamental principles of marketing, including the marketing mix (product, price, promotion, and place), market segmentation, and consumer behavior. Students will learn how to analyze consumer needs and preferences and how to design effective marketing strategies to meet those needs.
The second section of the textbook will cover key marketing tools and techniques, including advertising, public relations, sales promotions, personal selling, and digital marketing. Students will learn how to identify the most effective marketing channels for their target audience and how to measure the success of their marketing efforts.
The final section of the textbook will explore contemporary issues in marketing, including ethical considerations, global marketing, and the impact of new technologies and social media on marketing practices.
By the end of this textbook, students will have a solid understanding of the principles of marketing and the tools and techniques necessary to develop effective marketing strategies in a constantly changing business landscape.
Word Count: 239563
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Short Description:
Return to milneopentextbooks.org to download PDF and other versions of this textNewParaThe purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed changes in board performance. It also forms an integral part of a University at Albany, SUNY online course titled, The Governance of Nonprofit Organizations. This massive open online course (MOOC) can be taken for free or academic credit through Coursera’s online teaching and learning platform. For more information about this book, the Board Check-Up, and the nonprofit governance MOOC, please contact Prof. Yvonne Harrison at yharrison@albany.edu.
Long Description:
The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed changes in board performance. It also forms an integral part of a University at Albany, SUNY online course titled, The Governance of Nonprofit Organizations. This massive open online course (MOOC) can be taken for free or academic credit through Coursera’s online teaching and learning platform. For more information about this book, the Board Check-Up, and the nonprofit governance MOOC, please contact Prof. Yvonne Harrison at yharrison@albany.edu.
Word Count: 28333
ISBN: 978-1-942341-00-0
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Word Count: 19766
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The primary goal of this textbook is simple: to provide you with the framework to design a distinctive Respiratory Care department that becomes the first and best choice for Respiratory Therapists. The framework in this book aligns with the anatomy of a tree. Each anatomical part of the tree represents a critical aspect of Respiratory Care management. In this textbook, I will be introducing the side of Respiratory Care few Respiratory Therapists ever see – the business side.
What is homeland security and why do we need it? What was unique about the 9/11 attacks that prompted the largest reorganization of the Federal government since the end of World War II? What is the difference between homeland security and national security? Why is critical infrastructure protection so critical? Why is emergency management an essential mission area within homeland security? What is the relationship between homeland security and DoD, National Guard, FBI, and State and Local law enforcement? Explore these questions and the events that made homeland security what it is today. Find out why homeland security is an unprecedented historical challenge requiring an unprecedented government response. Review the homeland security mission areas and understand not only what is being done but also why. Discover “who’s who and what do they do” within the Department of Homeland Security and the greater Homeland Security Enterprise. This book provides the most comprehensive overview and most concise resource for understanding homeland security today. Within these pages you will find insight to the most pressing challenges of the 21st century confronting the nation, your community, and you.
Short Description:
Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. For questions about this textbook please contact textbookuse@umn.edu
Long Description:
Human Resource Management is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. For questions about this textbook please contact textbookuse@umn.edu
Word Count: 140210
ISBN: 978-1-77897-015-3
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Short Description:
Human Resources Management - 2nd Ontario Edition introduces students to the basic aspects of managing human resources in a Canadian context. The strategies and theories outlined in this book will be of use to any manager—not just those in HR—who needs to know about recruiting, selecting, training, and compensating people.
Long Description:
Human Resources Management – 2nd Ontario Edition teaches HRM strategies and theories in a Canadian context that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.
Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students’ careers and will give them a competitive advantage in the workplace.
Word Count: 65330
Included H5P activities: 9
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Short Description:
Human Resources Management (HRM) takes a strategic approach to recruit/hire, train, and retain the right people, for the right job, at the right time. This text covers the foundational knowledge and skills required for HRM in a Canadian business context. The text includes engaging critical thinking and reflective activities for students, as well as, videos to enhance learning.
Long Description:
Human Resources Management (HRM) takes a strategic approach to recruit/hire, train, and retain the right people, for the right job, at the right time. The goal of HRM is to support the organization in achieving its strategies and goals. Companies understand “employees” are their biggest asset.
This text covers the foundational knowledge and skills required for HRM in all businesses, whether local, regional, or global. It outlines challenges faced by human resources (HR) departments, and offers solutions on how to overcome them. The text also offers technology, tools, and processes to improve the efficiency of the HR department in an organization. The important role HR plays is also stressed throughout the text. The principles and concepts learned can be applied to all functions within HR. The text includes engaging critical thinking and reflective activities for students, as well as, videos to enhance learning at an in-depth level; and offers teacher resources in lesson planning.
Word Count: 120866
Included H5P activities: 8
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Short Description:
Human Resources for Operations Managers - First Edition highlights the essential Human Resources functions that Operations Managers need to be aware of to perform their job. This OER encourages Operations Managers to work closely with their Human Resources partners to provide a positive employee experience while ensuring legislative compliance.
Word Count: 86398
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Short Description:
Human Resources in the Food Services and Hospitality Industry is one of a series of Culinary Arts open textbooks developed to support the training of students and apprentices in British Columbia’s foodservice and hospitality industry. Although created with the Professional Cook, Baker and Meatcutter programs in mind, these have been designed as a modular series, and therefore can be used to support a wide variety of programs that offer training in foodservice skills.
Long Description:
Human Resources in the Food Service and Hospitality Industry is one of a series of Culinary Arts open textbooks developed to support the training of students and apprentices in British Columbia’s foodservice and hospitality industry. Although created with the Professional Cook, Baker and Meatcutter programs in mind, these have been designed as a modular series, and therefore can be used to support a wide variety of programs that offer training in foodservice skills.
Other books in the series include: Food Safety, Sanitation, and Personal Hygiene Working in the Food Service Industry Workplace Safety in the Food Service Industry Meat Cutting and Processing Basic Kitchen and Food Service Management Nutrition and Labelling for the Canadian Baker Understanding Ingredients for the Canadian Baker Modern Pastry and Plated Dessert Techniques
The series has been developed collaboratively with participation from public and private post-secondary institutions.
Word Count: 21099
ISBN: 978-1-7753524-8-8
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Short Description:
Igniting Your Leadership with Technology serves as a compilation of interviews with educators, administrators, and instructional leaders working in the field across all grade levels and organizations. Each person shares his or her insights when it comes to effectively implementing technology in the classroom, getting teachers on board, and sustaining high-quality teaching and learning in our schools.
Long Description:
This is a book about change. It is a book about leadership. It is about technology not being the solution, but rather an accelerator of a strong vision. It is a reminder that when things crash and burn, it isn’t time to give up. This book is a conversation with tremendous leaders, all pursuing excellence in teaching through leadership and technology. Igniting Your Leadership with Technology serves as a compilation of interviews with educators, administrators, and instructional leaders working in the field across all grade levels and organizations. Each person shares his or her insights when it comes to effectively implementing technology in the classroom, getting teachers on board, and sustaining high-quality teaching and learning in our schools. We are future Doctors in Educational Leadership, currently studying at Concordia University Irvine. As part of our learning in the course: Technology in a Systems Approach to Leadership, we created an open textbook to support educational leaders looking to ignite their leadership with technology. This course was the third in our doctoral program and utilized a different approach to how we might apply what we were learning in a meaningful and more public way. This work was created under the guidance of Dr. Bonni Stachowiak, to whom we are extremely thankful. “We choose to be motivational leaders grounded in faith who advocate for and empower each other to achieve success through encouragement, collaboration, and transformative learning.” ~ Irvine 9 This statement represents our cohort’s collective mission, which came alive throughout the process of creating this work. Our team’s strengths were vital in being able to accomplish this feat within such a condensed timeframe.
Word Count: 18290
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The Employment Law course, like other Human Resources Management courses at KPU, requires you to create an ePortfolio to consolidate and reflect on your learning. This workbook is designed to introduce you to the requirements for the Employment Law ePortfolio, as well as to provide you with strategies to enhance your work processes to support this assignment and your ongoing professional skills development. You will review this material in 2 in-class sessions, and it is provided to you as an e-book here for your ongoing use.
Information Systems: A Manager’s Guide to Harnessing Technology V1.2 is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.Version 1.2 of John's book retains the same structure and theory of version 1.1, but refreshes key statistics, examples, and brings case material up to date (vital when covering firms that move as fast as Facebook, Google, and Netflix). Adopting version 1.2 guarantees your students will have the most current text on the market, drawing real and applicable lessons from material that will keep your class offerings current and accessible.One of BusinessWeek’s "Professors of the Year", John Gallaugher of Boston College, brings you a brand new Management Information Systems textbook that teaches students how he or she will experience IS from a Managers perspective first hand through interesting coverage and bleeding-edge cases.Get involved with John's community by visiting and subscribing to his blog, The Week In Geek, where courseware, technology and strategy intersect and joining his Ning IT Community site where you can get more resources to teach Information Systems.Shockingly, at a time when technology regularly appears on the cover of every major business publication, students find IS among the least appealing of management disciplines.The teaching approach in Information Systems: A Manager’s Guide to Harnessing Technology V 1.2 can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like:Why was NetFlix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worthThe Information Systems course and discipline have never seemed more relevant, more interesting, and more exciting. Gallaugher's textbook can help teachers make students understand why.
Microstudies in Public Administration and Public Affairs
Short Description:
A collection of small-scale research projects in matters of public administration and public affairs, carried out by graduate students in the Programs of Public Affairs, University of Utah.
Long Description:
Unbeknownst to them, graduate students enrolled in Dr. David Carter’s Fall 2020 section of Research Design embarked on an experiment in research instruction. Working in groups of two-to-four, they conceived of, designed, and executed public affairs “microstudies”—small-scale research projects focused on tailored questions of public policy and public administration. This book presents the result of this experiment: seven diverse research projects on topics including public transit ridership, telework, and K-12 education modes during the COVID-19 pandemic; reproductive healthcare policy impacts; municipal climate change plans; environmental (in)justice, and; the workforce experiences of those with invisible disabilities. The studies are diverse in epistemological underpinnings and research methods—ranging from critical and interpretivist qualitative investigations to quantitative analysis of secondary data—but are united in their collective attention to research design fidelity and concern for findings with “public” relevance.
Word Count: 44542
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More Microstudies in Public Administration and Public Affairs
Short Description:
A collection of small-scale research projects in matters of public administration and public affairs, carried out by graduate students in the Programs of Public Affairs, University of Utah.
Long Description:
Public affairs graduate students enrolled in Dr. David Carter’s fall 2021 Research Design course once again embarked on a somewhat unorthodox curriculum, executing complete research projects from start to finish in 15 weeks. The result was seven microstudies that tackle prescient topics with both practical and scholarly importance, including: consumers’ motivations regarding sustainable product purchases, American support for U.S. policy towards the United Nations, the impact of contemporary “critical race theory” debates on teachers and education, wildfire causes and consequences across jurisdictions, the impact of the SARS-CoV-2 pandemic on single mothers, and the affect of state policies on queer youth. The studies are diverse in epistemological underpinnings and research methods—ranging from critical and interpretivist qualitative investigations to quantitative analysis of secondary data—but are united in their collective attention to research design fidelity and concern for findings with “public” relevance.
Word Count: 32795
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