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Open Textbook Library

Browse OER Textbooks from the University of Minnesota's Open Textbook Library. These textbooks are authored and peer reviewed by faculty or other accredited subject matter experts. Many of these textbooks are actively used to teach OER based courses at instiutions across the United States. 

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Interpersonal Communication
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A Mindful Approach to Relationships

Short Description:
Return to milneopentextbooks.org to download PDF and other versions of this textNewParaInterpersonal Communication: A Mindful Approach to Relationships helps readers examine their own one-on-one communicative interactions using a mindfulness lens. The writing team of Jason S. Wrench, Narissra M. Punyanunt-Carter, and Katherine Thweatt incorporates the latest communication theory and research to help students navigate everyday interpersonal interactions. The 14 chapters in this book cover topics typically taught in an undergraduate interpersonal communication course: family interactions, interpersonal dynamics, language, listening, nonverbal communication, and romantic relationships, as well as exploring emerging areas such as self-compassion, body positivity, friendships, and “the dark side”. The writing takes on a purposefully informal tone to engage readers. Each chapter is broken into different sections that have unique instructional outcomes, key takeaways, and exercises, and concludes with real-world case studies and sample quiz questions. Also included is an extensive glossary with over 350 definitions.

Long Description:
Interpersonal Communication: A Mindful Approach to Relationships helps readers examine their own one-on-one communicative interactions using a mindfulness lens. The writing team of Jason S. Wrench, Narissra M. Punyanunt-Carter, and Katherine Thweatt incorporates the latest communication theory and research to help students navigate everyday interpersonal interactions. The 14 chapters in this book cover topics typically taught in an undergraduate interpersonal communication course: family interactions, interpersonal dynamics, language, listening, nonverbal communication, and romantic relationships, as well as exploring emerging areas such as self-compassion, body positivity, friendships, and “the dark side”. The writing takes on a purposefully informal tone to engage readers. Each chapter is broken into different sections that have unique instructional outcomes, key takeaways, and exercises, and concludes with real-world case studies and sample quiz questions. Also included is an extensive glossary with over 350 definitions.

Word Count: 225461

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Author:
John S. Wrench
Katherine S. Thweatt
Narissra M. Punyanunt-Carter
Date Added:
08/17/2020
Intro to Social Media
Unrestricted Use
CC BY
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Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Education
Higher Education
Marketing
Social Science
Sociology
Material Type:
Textbook
Provider:
Oklahoma State University
Author:
Cheryl Lawson
Date Added:
06/23/2022
It's About Them: Public Speaking in the 21st Century
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Study and application of basic principles of effective extemporaneous speaking, including audience analysis and adaptation, topic selection, research, organization, and presentation skills.
Chapter 1: Why Public Speaking Matters Today
Chapter 2: Building Confidence
Chapter 3: Audience Analysis
Chapter 4: The Importance of Listening
Chapter 5: Ethics
Chapter 6: Researching Your Speech
Chapter 7: Supporting Ideas and Building Arguments
Chapter 8: Organizing and Outlining
Chapter 9: Delivery
Chapter 10: Introductions and Conclusions
Chapter 11: Language
Chapter 12: Presentation Aids
Chapter 13 Informative Speaking
Chapter 14: Persuasive Speaking
Chapter 15: Special Occasion Speaking
Chapter 16: Online Public Speaking

Subject:
Business and Communication
Communication
English Language Arts
Speaking and Listening
Material Type:
Textbook
Provider:
Affordable Learning LOUISiana
Author:
Douglas Marshall
James Yeargain
June Pulliam
KC Celestine (Editor)
Sara Kim
Victoria VaNest
Date Added:
01/14/2023
La lingüística hispánica: Una introducción
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Short Description:
NewPara 2022: La vida te da sorpresas... de momento ya no seguimos trabajando en este libro. Buscamos a alguien o a un equipo a quien pasar nuestra labor de amor. Compartiremos nuestro proceso e ideas para seguir adelante con este humilde proyecto. Póngase en contacto: https://ashwiniganeshan.wixsite.com/educator/contact NewPara2019: Este libro, todavía en desarrollo, se dirige a estudiantes de español en universidades estadounidenses y pretende ofrecer una breve y simple introducción a la lingüística hispánica. Incluye conceptos básicos de la lingüística, brinda ensayos que abarcan temas de interés social conectando la lingüística con la vida diaria, y ejercicios para practicar los conceptos. También hay enlaces a materiales relevantes disponibles en la red. El libro está creado enteramente por textos escritos y materiales compartidos por estudiantes mayoritariamente de pregrado y también cuenta con el trabajo y esfuerzo de estudiantes-editoras en un proyecto a largo plazo de pedagogía abierta.Descargue el libro en formato pdf, mobi, epub aquí: https://ohioopen.library.ohio.edu/opentextbooks/3/

Long Description:
2022: La vida te da sorpresas… de momento ya no seguimos trabajando en este libro. Buscamos a alguien o a un equipo a quien pasar nuestra labor de amor. Compartiremos nuestro proceso e ideas para seguir adelante con este humilde proyecto. Póngase en contacto: https://ashwiniganeshan.wixsite.com/educator/contact

2019: Este libro, todavía en desarrollo, se dirige a estudiantes de español en universidades estadounidenses y pretende ofrecer una breve y simple introducción a la lingüística hispánica. Incluye conceptos básicos de la lingüística, brinda ensayos que abarcan temas de interés social conectando la lingüística con la vida diaria, y ejercicios para practicar los conceptos. También hay enlaces a materiales relevantes disponibles en la red. El libro está creado enteramente por textos escritos y materiales compartidos por estudiantes mayoritariamente de pregrado y también cuenta con el trabajo y esfuerzo de estudiantes-editoras en un proyecto a largo plazo de pedagogía abierta.

Descargue el libro en formato pdf, mobi, epub aquí: https://ohioopen.library.ohio.edu/opentextbooks/3/

Word Count: 32540

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
English Language Arts
Linguistics
Social Science
Material Type:
Textbook
Author:
Ashwini Ganeshan
Date Added:
07/18/2019
Language and Culture in Context - A Primer on Intercultural Communication
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The text introduces some of the key concepts in intercultural communication as traditionally presented in (North American) courses and textbooks, namely the study of differences between cultures, as represented in the works and theories of Edward Hall and Geert Hofstede. Common to these approaches is the prominence of context, leading to a view of human interactions as dynamic and changeable, given the complexity of language and culture, as human agents interact with their environments.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
LibreTexts
Author:
Robert Godwin-Jones
Date Added:
03/18/2021
Languages and Worldview
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Asking and answering questions about what culture entails and examines the fundamental properties and intertwining nature of language and culture. This text explores linguistic relativity, lexical differences among languages and intercultural communication, including high and low contexts.

Changes to a variety of OER works were made by Manon Allard-Kropp in the Department of Language and Cultural Studies to tailor the text to fit the needs of the Languages and World View course at the University of Missouri–St. Louis. Materials from the original sources have been combined, reorganized, and added to by the current author, and any conceptual or typographical errors are the responsibility of the current author.

Subject:
Linguistics
Social Science
Material Type:
Textbook
Provider:
University of Missouri St. Louis
Author:
Manon Allard-Kropp
Date Added:
02/10/2020
Launch! Advertising and Promotion in Real Time
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Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Amit Nizan
Lisa Cornell
Michael Solomon
Date Added:
01/01/2009
Linguistics for Teachers of English
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The primary goals of this text are to acquaint prospective teachers of English with certain aspects of the history, structure, and use of the English Language. Through considering the nature of the English language; how language and culture are interconnected as well as how it is acquired and how and why it changes, readers will come to a fuller understanding of sociolinguistics. This text discusses the nature of language, as well as how it is acquired; how and why languages change, and how the English language in particular has changed (and continues to change); why different varieties of English have developed, and why they continue to be used; how linguists have attempted to account for the (ir)regularities of English; how language and culture are related; and how linguistics can be used as a tool in the classroom. This text presents important topics for English teachers to know: the relationship between “standard” and “nonstandard” dialects, how and why language varies, how we can make informed decisions about what is “right” and “wrong” in language use, and generally how a sound knowledge of how language works can inform and benefit the pedagogical strategies needed to develop as a teacher. Ultimately, I want readers to think about language in ways not thought of before: objectively, passionately, critically, analytically, and logically. This allows readers to move beyond memorization of facts to original thought (which is sort of like the difference between knowing how to add and subtract, and being able to balance a checkbook).

Subject:
Linguistics
Social Science
Material Type:
Textbook
Provider:
New Prairie Press
Author:
Carol Russell
Date Added:
01/07/2019
Making Sense of Digital Humanities
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Transformations and Interventions in Technocultures

Short Description:
Exploring the pathways offered by the intersection of the digital and the humanities, Making Sense of Digital Humanities seeks to support students and faculty engaging with the complex ways digital humanities enhances our understanding of modern society.

Long Description:
Taking up the challenge of navigating the complex world of digital humanities, Making Sense of Digital Humanities offers readers an exploration of the many ways scholars have employed the diverse toolkit of digital humanities to create a better understanding of the synergies and disruptions created by technological change. Rooted in a concern for the daunting tasks associated with teaching and learning about the digital humanities, this volume hopes to provide easy entry into a complex topic while highlighting how an understanding of digital humanities can transform our thinking about technology in the modern world.

Word Count: 67845

ISBN: 978-1-62610-121-0

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Communication
Computer Science
Education
Educational Technology
Social Science
Sociology
Material Type:
Textbook
Provider:
Michigan State University
Author:
Ariana K
Christopher Gilliard
Dorothy Kim
Ellen Moll
Emily Mcginn
Julian Chambliss
Justin Wigard
Lauren Coats
Melih Bilgil
Ravynn K
Sharon Leon
Date Added:
12/15/2022
Management Communication
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Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

Subject:
Business and Communication
Communication
Management
Material Type:
Textbook
Author:
Andy Spackman
Crickett Willardsen
Julie Haupt
Karmel Newell
Kurt Sandholtz
Lisa Thomas
Liz Dixon
Mariana Richardson
Melissa Wallentine
Sue Bergin
Date Added:
06/28/2019
Media Innovation and Entrepreneurship
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CC BY
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Short Description:
This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been updated for Fall 2019. Fill out the adoption form if you have adopted this book in your classroom!

Long Description:
This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book underwent student and faculty testing and open review in fall 2017. Feedback was implemented in Version 1.0 for spring 2018. Additional reviewer feedback was implemented, and new chapters and sidebars were added, for Fall 2018. This book was updated for Fall 2019 and again prior to Fall 2020. Eventually, an accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors. If you have a (CC BY) resource (or additional chapter) to contribute, please comment here. You can leave feedback on this book.

Word Count: 113922

ISBN: 978-1-989014-01-1

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Subject:
Business and Communication
Communication
Journalism
Material Type:
Textbook
Author:
Edited by Michelle Ferrier and Elizabeth Mays
Date Added:
08/02/2018
Media, Society, Culture and You
Unrestricted Use
CC BY
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Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Subject:
Business and Communication
Communication
Journalism
Social Science
Sociology
Material Type:
Textbook
Author:
Mark Poepsel
Date Added:
10/23/2018
Message Processing: The Science of Creating Understanding
Unrestricted Use
CC BY
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Short Description:
The text provides an upper-level undergraduate introduction and explanation of the social and cognitive processes involved in human communication, focusing on how people create understanding.

Word Count: 26193

ISBN: 9781948027021

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
English Language Arts
Speaking and Listening
Material Type:
Textbook
Author:
Jessica Gasiorek
Date Added:
09/04/2018
New Media Futures
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CC BY-NC
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Short Description:
This book is intended for use in a large introductory class in new media in a program that covers the “full-stack” including critical/cultural studies, media management, diffusion of innovation, and synthetic media production. The first half of this basic sequence covered new media and democracy, finance, intellectual property law, basic games, and transmedia. The second half of the sequence covers many topics related to aesthetics, design, technology, and methodology. Data dashboard

Word Count: 53107

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Oregon State University
Author:
Daniel Adams
Daniel Faltesek
Date Added:
01/16/2019
Problem Solving in Teams and Groups (updated at: https://opentext.ku.edu/teams/)
Unrestricted Use
CC BY
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Word Count: 125050

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Psychology
Social Science
Sociology
Material Type:
Textbook
Author:
Cameron W. Piercy
Date Added:
10/29/2019
Public Speaking as Performance
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Practicing Public Speaking in the Theatre & Performance Classroom

Short Description:
Written by theatre educators, Public Speaking as Performance is designed to teach elements of public speaking by using the knowledge that actors bring to the work of performing before an audience.

Long Description:
Public Speaking as Performance: Practicing Public Speaking in the Theatre & Performance Classroom is an innovative public speaking textbook written by theatre educators. It combines the essential elements of speechwriting with the tried and true skills that actors learn to communicate a story to an audience. In chapters such as “Actor Tools for Public Speakers” and “From Page to Stage,” the textbook provides students with a creative and accessible approach to delivering speeches. Drawing on the tradition of teaching public speaking in theatre and drama departments—a practice that is still maintained in some institutions—this textbook emphasizes the performative nature of communication. Educators teaching public speaking in theatre and performance departments will find this a textbook particularly suited to the interests of their students.

Word Count: 61309

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Kansas
Author:
Jonah Greene
Mechele Leon
Renee Cyr
Date Added:
04/15/2023
Reframing Digital Humanities: Conversations with Digital Humanists
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Short Description:
Defining digital humanities is a unique academic challenge. In this volume, Julian Chambliss, Professor of English at Michigan State University, explores the meaning, practice, and implication of digital humanities by talking to scholars deeply engaged with digital methods and the promise they hold for the humanities.

Long Description:
Growing from Reframing History, a podcast about history theory and practice, Reframing Digital Humanities: Conversations with Digital Humanists, Julian Chambliss, Professor of English at Michigan State University, brings together a diverse group of digital humanities practitioners to reflect on theory and practice. From the question of public engagement and knowledge production to considerations of identity and cultural production, the conversations presented in this work shed light on the ways digital humanities offer scholars tools to ask humane questions. Are the benefits promised being achieved? Are the right tools and training available? Are we asking the right questions? In this volume, scholars deeply engaged in using digital tools reflect on their work and this dynamic academic field.

Word Count: 74488

ISBN: 978-1-62610-103-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Michigan State University
Author:
Julian Chambliss
Date Added:
03/03/2021
Speak Out, Call In: Public Speaking as Advocacy
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Short Description:
Speak Out, Call In: Public Speaking as Advocacy is a contemporary, interdisciplinary public speaking textbook that fuses rhetoric, critical/cultural studies, and performance to offer an up-to-date resource for students. With a focus on advocacy, this textbook invites students to consider public speaking as a political, purposeful form of information-sharing.

Word Count: 70824

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Kansas
Author:
Meggie Mapes
Date Added:
07/26/2019
Stand up, Speak out: The Practice and Ethics of Public Speaking
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From audience analysis to giving a presentation, Stand up, Speak out: The Practice and Ethics of Public Speaking will guide students through the speech making process. The authors focus on the process of speech making because they have created this book to be a user-friendly guide to creating, researching, and presenting public speeches. While both classic and current academic research in public speaking guide this book, the authors believe that a new textbook in public speaking should first, and foremost, be a practical book that helps students prepare and deliver a variety of different types of speeches — and that is the primary goal of this book.With practicality in mind, the authors developed, Stand up, Speak out: The Practice and Ethics of Public Speaking, as a streamlined public speaking textbook. Many public speaking textbooks today contain over twenty different chapters, which is often impossible to cover in a ten-week quarter or a sixteen-week semester; this textbook is eighteen unique chapters. The fifteen chapters are divided into four clear units of information: introduction to public speaking, speech preparation, speech creation, and speech presentation.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Jason Wrench, Anne Goding, Danette Johnson, Bernardo Attias
Date Added:
01/01/2011
Technology, Media Literacy, and the Human Subject: A Posthuman Approach
Unrestricted Use
CC BY
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What does it mean to be media literate in today’s world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technological medium—how it enables and constrains both messages and media users. Additionally, there is often little attention paid to the broader context of interrelations which affect our engagement with media technologies.

This book addresses these issues by providing a transdisciplinary method that allows for both practical and theoretical analyses of media investigations. Informed by postphenomenology, media ecology, philosophical posthumanism, and complexity theory the author proposes both a framework and a pragmatic instrument for understanding the multiplicity of relations that all contribute to how we affect—and are affected by—our relations with media technology. The author argues persuasively that the increased awareness provided by this posthuman approach affords us a greater chance for reclaiming some of our agency and provides a sound foundation upon which we can then judge our media relations. This book will be an indispensable tool for educators in media literacy and media studies, as well as academics in philosophy of technology, media and communication studies, and the post-humanities.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Open Book Publishers
Author:
Richard S. Lewis
Date Added:
12/15/2021