In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.

This course will walk you through the nuts and bolts of project management. From understanding the project life cycle to setting priorities and expectations to controlling expenses and reporting results, project management touches several resources within organizations. You will examine roles and environments and various techniques of planning, evaluation, and control. An overview of the tools used in contemporary project management will also be discussed throughout the course.

The world of business can be a difficult one, particularly for those entering the business world as owners or managers of a small business. Fortunately, there are a number of resources online that can ease this transition. The United States Small Business Administration has created this resource that is designed to give business owners a basic overview of how to manage, market, and lead their business. The site is divided into several discrete sections, including Management for Growth; Leadership and Marketing & Sales. Within each section, visitors can read essays that address such topics as the management of employees, buying a franchise, equity financing, and strategic planning. One of the highlights here is a free online growth strategies course. The site is rounded out by an area that provides information about some of the Administration special initiatives designed to help women, minorities, and veterans.

This course is developed to help you understand how information technology can be used as part of an organizationŐs overall strategy.

This course is the capstone of the business major, because it incorporates elements from all of the core courses you should have already completed. Almost every topic should be familiar to you to some degree; however, Strategic Management ties them all together. This course begins with an introduction to the field and the definition of some important terms and concepts. You will then move on to identifying goals and formulating strategies before addressing implementation topics. This course will conclude with strategies for the 21st century. This course should be taken after all core courses have been completed and, ideally, near the end of your completion of the elective courses.