Keeping pace with our dynamic economy and society constantly challenges the Census Bureau's data collections. Our users want more data, and want it sooner. The cost of using our existing methods keeps going up, while statistical budgets are tight. We stay current by making research the basis of everything we do at the Census Bureau. Our researchers explore innovative ways to conduct surveys, increase respondent participation, reduce costs, and improve accuracy. They analyze the data we collect and uncover trends that give us a deeper understanding of our complex society.