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Proximity Marketing
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CC BY-SA
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Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.

Subject:
Applied Science
Business and Communication
Computer Science
Information Science
Marketing
Material Type:
Reading
Date Added:
06/14/2019