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Statewide Dual Credit Principles of Marketing, Ethics and Social Responsibility, Putting it Together
Provided by: Lumen Learning. License: CC BY: AttributionTitle Image Street crowd reflecting in the polyhedral mirrors of Tokyu Plaza Omotesando, Harajuku station, Tokyo, Japan, a sunny Sunday afternoon. Basile Morin. Commons Wikimedia. CC BY-SA 4.0
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Teacher resources for Unit 5 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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Communicating the Value Proposition
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Evaluating Value Proposition Examples
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Importance of Customer
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Marketing Mix
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Putting it Together
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Role of Marketing Plan
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Segmentation and Targeting Introduction
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Using the Marketing Mix
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Teacher resources for Unit 2 can be found on the next page.
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Teacher resources for Unit 15 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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"El Siglo llibreria" by Castellbo is licensed under CC BY-SA 4.0Provided by: Lumen Learning. License: CC BY: Attribution
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Title Image: " Logo of Flightpath" by Flightpath is licensed under CC BY-SA 4.0Provided by: Lumen Learning. License: CC BY: Attribution
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Teacher resources for Unit 6 can be found on the next page.
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Title Image: Photo by rawpixel.com form PxHereProvided by: Lumen Learning. License: CC BY: Attribution
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Image Title: Samarth1612, CC BY-SA 4.0 , via Wikimedia CommonsProvided by: Lumen Learning. License: CC BY: Attribution
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Teacher resources for Unit 16 can be found on the next page.Title image: rawpixel.com rawpixel, CC0, via Wikimedia CommonsProvided by: Lumen Learning. License: CC BY: Attribution
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
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Teacher resources for Unit 4 can be found on the next page.
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Teacher resources for Unit 12 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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Statewide Dual Credit Principles of Marketing, Positioning, Defining Positioning and Differentiation
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Teacher resources for Unit 8 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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Teacher resources for Unit 11 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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Teacher resources for Unit 10 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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"Grand Century Place Customer Service Centre" by WiNG is licensed under CC BY 4.0Provided by: Lumen Learning. License: CC BY: Attribution
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Teacher resources for Unit 13 can be found on the next page.Provided by: Lumen Learning. License: CC BY: Attribution
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester.
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Provided by: Lumen Learning. License: CC BY: Attribution
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester.
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester.
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester.
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The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester.
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Teacher resources for Unit 3 can be found on the next page.
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Introduction to Social Media and Digital Marketing
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Marketing Research and Consumer Created Content
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Social Media Strategy
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Social Media and Technology Trends
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How Organizations Use Marketing
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Marketing Defined
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Marketing and Customer Relationships
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Marketing in Action
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Putting It Together