Description
- Overview:
- The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
- Subject:
- Marketing
- Level:
- High School, Community College / Lower Division
- Material Type:
- Textbook
- Author:
- Anna McCollum
- Date Added:
- 03/22/2022
- License:
- Creative Commons Attribution
- Language:
- English
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