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Overview:
The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy
Subject:
Marketing
Level:
High School, Community College / Lower Division
Material Type:
Textbook
Author:
Date Added:
03/22/2022
License:
Creative Commons Attribution Creative Commons Attribution
Language:
English

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