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  • Competitive Advantage
Advanced Strategy, Spring 2008
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This course draws on a wide range of perspectives to explore the ... More

This course draws on a wide range of perspectives to explore the roots of long term competitive advantage in unusually successful firms. Using a combination of cases, simulations, readings and, most importantly, lively discussion, the course will explore the ways in which long term advantage is built from first mover advantage, increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive advantage over time, and on the strategic implications of understanding the roots of a firm's success. Less

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Subject:
Management
Material Type:
Full Course
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Provider:
M.I.T.
Provider Set:
MIT OpenCourseWare
Author:
Henderson, Rebecca
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Global Markets, National Politics and the Competitive Advantage of Firms, Fall 2011
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This course examines opportunities and risks firms face in today's global market. ... More

This course examines opportunities and risks firms face in today's global market. It provides conceptual tools for analyzing how governments and social institutions influence economic competition among firms embedded in different national settings. Public policies and institutions that shape competitive outcomes are examined through cases and analytical readings on different companies and industries operating in both developed and emerging markets. Less

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Subject:
Economics
Material Type:
Assessments
Full Course
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Provider:
M.I.T.
Provider Set:
MIT OpenCourseWare
Author:
Simon Johnson
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Marketing Strategy, Spring 2003
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Introduces tools from strategy and economics to look systematically at marketing strategy. ... More

Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages. Less

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Subject:
Management
Marketing
Material Type:
Full Course
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Provider:
M.I.T.
Provider Set:
MIT OpenCourseWare
Author:
Wernerfelt, Birger
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.)310.1( tcejbus ngised enotspac eht dna )150.1 ,140.1 ,130.1( stcejbus ngised aera ... More

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