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  • Richard T. Watson
Discover Psychology 2.0 - A Brief Introductory Text
Conditions of Use:
Remix and Share
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This textbook presents core concepts common to introductory courses. The 15 units cover the traditional areas of intro-to-psychology; ranging from biological aspects of psychology to psychological disorders to social psychology. This book can be modified: feel free to add or remove modules to better suit your specific needs.

This book includes a comprehensive instructor's manual, PowerPoint presentations, a test bank, reading anticipation guides, and adaptive student quizzes.

Subject:
Psychology
Material Type:
Textbook
Provider:
Diener Education Fund
Provider Set:
Noba
Author:
Cara Laney
David M. Buss
David Watson
Edward Diener
Elizabeth F. Loftus
Emily Hooker
George Loewenstein
Henry L. Roediger III
Jeanne Tsai
Kathleen B. McDermott
Mark E. Bouton
Max H. Bazerman
Richard E. Lucas
Robert Siegler
Robert V. Levine
Ross Thompson
Sarah Pressman
Sudeep Bhatia
Susan T. Fiske
Yoshihisa Kashima
Date Added:
12/08/2016
Electronic Commerce: The Strategic Perspective
Conditions of Use:
No Strings Attached
Rating

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
George M. Zinkhan
Leyland F. Pitt
Pierre Berthon
Richard T. Watson
Date Added:
10/28/2014
Information Systems
Conditions of Use:
No Strings Attached
Rating

Students need to understand systems and the systems concept, and they need to understand the role of ICT in enabling systems. Students will learn the characteristics of good systems (e.g., intuitive, likable, error-resistant, fast, flexible, and the like). Knowing the characteristics of good systems will permit students to demand well designed systems and to suggest how existing systems should be changed. Students need to understand the affordances, directions, and limits of hardware, software, and networks in both personal and organizational dimensions. They also need to appreciate that, as technical capabilities change and new ones arise, more opportunities to apply ICT for efficiency, effectiveness, and innovation are afforded. They need to understand the process for developing and implementing new or improved systems and the activities of IS professionals in this process.

Subject:
Information Science
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Richard T. Watson
Date Added:
10/28/2014