Unrestricted Use
CC BY
This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.
- Subject:
- Business and Communication
- Marketing
- Material Type:
- Full Course
- Provider:
- North Shore Community College
- Author:
- Dianne McDermott Cerasuolo
- Date Added:
- 05/14/2019