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  • NE.BMM.HS.4.16.A - Explain the role of promotion as a marketing function.
Digital Age Skills: Direct Marketing
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CC BY-NC-SA
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This resource was created by Arielle Levine in collaboration with Kristen Evans as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Lesson Plans promoting both content area and digital age skills. This Lesson Plan is designed for students in grades 9-12 taking a Business course.   Students will create their three pieces of Direct Marketing (think e-mails or ads you receive in the mail) and then present them. Each of the ads needs to be marketed towards a distinctly different target market.

Subject:
Marketing
Material Type:
Lesson Plan
Author:
Kristen Evans
Date Added:
06/02/2020