Search Results (1)

View
Selected filters:
  • Makerere University
Agricultural Marketing Management Module
Conditions of Use:
No Strings Attached
Rating

The main objective of this module is to develop your understanding and ...

The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at: Acquainting you with the generic concepts of Marketing Management. Providing you with an overview of marketing of agricultural commodities and products. Making you appreciate the important decisions to take during the management of each element of the marketing mix: product, pricing, place, and promotion. Making you recognise the power and influence of consumers on market segmentation. Imparting you with skills to assess the performance of the marketing systems of agricultural commodities and products.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Makerere University
OER Africa