All resources in Yavapai College BS Degree

Exploring Business

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The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.

Material Type: Case Study, Textbook

Author: Karen Collins

eMarketing: The Essential Guide to Online Marketing

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eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Material Type: Textbook

Author: Rob Stokes and The Minds at Quirk

Intro to Social Media

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This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Material Type: Textbook

Author: Cheryl Lawson

Remix

Diversity and Cultural Competency

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Diversity: the art of thinking independently together. —Malcolm Forbes, entrepreneur, founder of Forbes magazineLEARNING OBJECTIVESBy the end of this section, you will be able to:Define diversity and identify many aspects of diversityDifferentiate between surface diversity and deep diversity, and explain the relationship between the twoDefine and apply principles of cultural competencyExplore the positive effects of diversity in an educational setting

Material Type: Unit of Study

Author: Gail Sabo

Diversity, Equity, and Inclusion Toolkit

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This is a list of resources to help promote diversity, equity, and inclusion efforts at schools and college. This curation of resources was first developed for the "Closing the Achievement" gap Professional Day held at Middlesex Community College's all-college Professional Day held in spring 2014. This resource is being updated by member's of Middlesex Community College of Massachusetts "Leading for Change" group which is associated with the Leading for Change Higher Education Diversity Consortium which is " a voluntary collaboration of higher education institutions in Massachusetts and New England committed to identifying student and employee diversity best practices through uniform and transparent use of data, institutional benchmarks and reflective practice."

Material Type: Assessment, Game, Homework/Assignment, Reading, Teaching/Learning Strategy

Authors: Darcy Orellana, Peter Shea

Creating a Diverse and Inclusive Organizational Culture

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Course Description: Students in this course will learn organizational best practices to implement diversity, equity, inclusion, and belonging in the workplace. Students will evaluate laws and policies that apply to diversity and inclusion. Students will also build cultural competencies to foster employee recruitment, motivation, satisfaction, and retention. Additionally, students will analyze the leadership skills and processes needed to develop an organizational culture that is diverse and inclusive. Prerequisite: DEI 333 Learning Outcomes: Analyze organizational best practices on diversity, equity, inclusion, and belonging. (LO1) Examine the laws and policies that organizations should implement that pertain to diversity, equity, inclusion, and belonging. (LO2) Determine diversity management techniques needed to attract, engage, and retain employees. (LO3) Develop leadership skills and cultural competencies to cultivate a diverse and inclusive organizational culture. (LO4)

Material Type: Textbook

Author: Andrea Bearman