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Strategic Management

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Strategic Management (2020) is a 343-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today’s firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses. If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form How to Access this Book This text is available in multiple formats including PDF, a low-resolution PDF which is faster to download, Open Document Format (ODT), and ePub. It is also available online in Pressbooks at Softcover print on demand options are available in color interior ( or black & white interior ( The main landing page for this book is: Attribution This textbook was adapted for use in Virginia Tech’s Pamplin College of Business capstone course, MGT 4394 Strategic Management, and is shared under a Creative Commons Non-Commercial ShareAlike 3.0 license. It is adapted without attribution to the original 2010 author or publisher at their request. It is adapted from Mastering Strategic Management which was published by the University of Minnesota Publishing in 2015 as an adaptation of the 2010 version. University of Minnesota Publishing reformatted the original text, and replaced some images and figures to make the resulting whole more shareable but did not otherwise significantly alter or update the original 2010 text. Powerpoint slides are available at A testbank only for instructors is also available at Instructor Resource Portal in OER Commons Table of Contents Chapter 1: Mastering Strategy: Art and Science Chapter 2: Assessing Organizational Performance Chapter 3: Evaluating the External Environment Chapter 4: Evaluating the Internal Environment Chapter 5: Synthesis of Strategic Issues and Analysis Chapter 6: Selecting Business-Level Strategies Chapter 7: Innovation Strategies Chapter 8: Selecting Corporate-Level Strategies Chapter 9: Competing in International Markets Chapter 10: Executing Strategy through Organizational Design Chapter 11: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility About the Author / Editorial and Production Teams Version Notes Glossary This work is published by Virginia Tech’s Pamplin College of Business in association with Virginia Tech Publishing. Suggested Citation Kennedy, Reed. (2020) Strategic Management. Blacksburg, VA: Virginia Tech Publishing. CC BY NC-SA 3.0 Contributors About the Previous Author The publisher of the 2010 version of this book requested that they and the original author not receive attribution. This Version Primary Contributor: Reed B. Kennedy Reviewer / Contributors: Eli Jamison, Joseph Simpson, Pankaj Kumar, Ayenda Kemp, Kiran Awate, and Kathleen Manning Cover Design, Illustration, and Alternative Text; Student Reviewer: Kindred Grey Research and Editorial Assistant; Student Reviewer: Kathleen Manning Managing Editor: Anita Walz Production Editor: Robert Browder Copyeditors: Grace Baggett, Lauren Holt ISBN 978-1-949373-94-3 (print-color) ISBN 978-1-949373-89-9 (print-black & white) ISBN 978-1-949373-96-7 (ebook-PDF) ISBN 978-1-949373-95-0 (ebook-Pressbooks) DOI: Accessibility Virginia Tech Publishing is committed to making its publications accessible in accordance with the Americans with Disabilities Act of 1990. The HTML and screen reader–friendly PDF versions of this book utilize header structures and include alternative text which allow for machine-readability.

Material Type: Textbook

Authors: Awate Kiran, Jamison Eli, Kemp Ayenda, Kennedy Reed, Kumar Pankaj, Manning Kathleen, Simpson Joseph

Class Slides for Strategic Management

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Class slides for Strategic Management are freely-available, screen-reader friendly, openly-licensed, and editable. The slides align with the freely-available open textbook, Strategic Management, which is the required text for Virginia Tech's Pamplin College of Business undergraduate capstone course, MGT 4394 Strategic Management. The collection includes eleven chapter-level .ppt slides with questions and activities, and additional slide decks with exercises and cases. The open textbook, Strategic Management is freely available in PDF, ePub, Pressbooks, and other formats at About the license Unless otherwise noted, the book, slides, and contents there in are licensed with a Creative Commons NonCommercial ShareAlike (CC BY NC SA) 3.0 license, which allows anyone to remix, tweak, and build upon the work for uses which are primarily non-commercial. New works must acknowledge the original work and must be licensed under the same CC BY NC SA 3.0 license. See Creative Commons' Best Practices for Attribution for further information: Help us! If you are an instructor reviewing, adopting, or adapting this textbook and/or slides, please help us understand your use by filling out this form How to adapt and share the slides Instructors are encouraged to customize the slide deck by adding their own content and examples. According to the Creative Commons BY NC SA license, customized and shared versions of the slides must: - Retain the original copyright statement - Be released under the Creative Commons Attribution NonCommercial-ShareAlike (CC BY NC SA) 3.0 license - Include a link to the original slide deck source: - Include brief statement regarding whether or not changes were made - List the the name of the adapter. Find, Adapt and Share Resources Instructors are encouraged to share their versions via the Instructor Resource Portal in OER Commons To view the Errata or Report an Error, please see the links at Accessibility Virginia Tech is committed to making its publications accessible in accordance with the Americans with Disabilities Act of 1990. All figures within the slides have alternative text. This work is published by Virginia Tech's Pamplin College of Business in association with the University Libraries' at Virginia Tech Open Education Initiative. Contributors: Management Faculty, Pamplin College of Business Reed Kennedy Eli Jamison Other esteemed, former faculty from the Department of Management University Libraries Design and accessiblity: Kylie Call Figure design and editorial: Kindred Grey Project Management: Anita Walz

Material Type: Lecture

Authors: Eli Jamison, Kennedy Reed, Pamplin College of Business

Strategic Management Test Bank

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The Strategic Management Test Bank includes 782 peer-reviewed, multiple-choice questions which correspond to topics taught in undergraduate, capstone-level business open textbook, Strategic Management (2020), freely available (CC BY-NC-SA) at Between 48-98 multiple-choice items are available for each chapter and cover: mastering strategy, assessing organizational performance, evaluating the external environment, evaluating the internal environment, synthesis of strategic issues and analysis, selecting business-level strategies, innovation strategies, selecting corporate-level strategies, completing in international markets, executing strategy through organizational design, and leading an ethical organization. Question items are also identified by subsection (e.g. 1.1, 1.2, etc.) of Strategic Management. TEST BANK DEVELOPMENT This peer-reviewed, copyedited test bank was made possible in part by the Open Education Initiative of the University Libraries at Virginia Tech and the Cleveland State University Affordable Learning @ CSU Initiative. It was developed and reviewed by students and faculty at Virginia Tech and Cleveland State University. For further information on our process, see "About_the_Test_Bank.pdf" located at on the left-hand side. INSTRUCTIONS FOR TEST BANK ACCESS The test bank is available only to instructors who have adopted Strategic Management in their course and agree to the terms of use. Please complete the steps listed at

Material Type: Assessment

Authors: Anita Walz, Ashley Gaines, Besa Bunjaku, Candice Vander Weert, Eli Jamison, Lucy Wi, Shaeen Quadri