All resources in Nebraska Business, Marketing & Management

Small Business Ownership & Management Model

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This course is designed to teach individuals to perform marketing and management functions and tasks associated with owning and operating a small business. Students will develop a business plan, learn appropriate customer service and human relation skills and demonstrate positive work habits.

Material Type: Full Course, Lesson Plan

Remix

Developing Mission and Vision Statements

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This lesson will describe what mission and vision statements are. It will explain how to create both types of statements and allow students to review the existing mission and vision statements of successful companies. Students will learn how to write their mission and vision statements successfully.

Material Type: Activity/Lab, Lesson, Lesson Plan

Author: Angie Palmer

Exploring Business

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The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.

Material Type: Case Study, Textbook

Author: Karen Collins

Magic of Trade

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In this interactive, experience-based entrepreneurship exercise students learn basic economic principles related to trade. The purpose of this activity, developed by Allen Distinguished Educator Jodie Woodruff, is to highlight the assumed self-interest in trade, and potential benefits of mutual gain.

Material Type: Activity/Lab

Introduction to Business

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This course introduces students to the basic business concepts that will help them understand how a business survives in today’s economy and the role that consumers play in the same economy. Students will learn how to balance a checkbook, save for the future, and use credit wisely. Students will also learn how to create a resume and how to participate in a job interview.

Material Type: Full Course

Author: Deanna Mayers

Leaders Making Change

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Students will create a poster project in groups of 3-4 about an assigned historical leader. Students should show knowledge of who this person was (when/where they lived) and several of their leadership accomplishments. Students will present their knowledge to the rest of the class so that they too may learn about a different leader than the one they were assigned.

Material Type: Activity/Lab

Author: Josie Cornett

Management Fundamentals Assignments

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Assignments to accompany a course using Saylor Principles of Management textbook (https://saylordotorg.github.io/text_principles-of-management-v1.1). Course Description Introduces business management theory, including the basic functions of planning, organizing, directing, leading, and controlling as well as factors contributing to change in current management approaches. Recommended: BA 101, WR 121, and BA 131 or CAS 133. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available. Intended Outcomes Upon successful completion of Management Fundamentals, the student will be able to: Understand the overall role and importance of the management function. Understanding the management process. Communicate effectively using standard business terminology.

Material Type: Assessment, Homework/Assignment

Author: Mimi Maduro

Marketing Model

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This course is designed prepare students for entry-level positions in marketing, advertising and/or public relations. The course will focus on the basic concepts of economics and the fundamentals of marketing. Students will learn to make realistic management decisions as they apply what they have learned in the classroom to realistic business simulations and other activities.Integrated throughout the course are career preparation standards, which include basic academic skills, communication, interpersonal skills, problem solving, and workplace safety, technology and employment literacy connection to core academic standards.

Material Type: Full Course, Lesson Plan