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Business Communication for Success
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
4.0 stars

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

Subject:
Business and Communication
Language, Grammar and Vocabulary
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Scott McLean
Date Added:
01/01/2010
Business Ethics
Unrestricted Use
CC BY
Rating
0.0 stars

Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Kurt Stanberry
Stephen M. Byars
Date Added:
09/24/2018
Communication at Work
Unrestricted Use
CC BY
Rating
0.0 stars

This open educational resource is designed to guide first-year college students in developing the vital communication skills that will help with the real, everyday tasks of writing and speaking in their chosen profession. Organized in three major units—Communication Fundamentals, Applied Writing, and Oral Communication—the textbook is conveniently presented in a variety of AODA-compliant formats and written in the reader-friendly style of a professional email between colleagues. By meeting the learning outcomes of Algonquin College’s first-year Communications course ENL1813 and its follow-up ENL1823 or equivalent, the textbook helps ensure that students graduate with the communication skills necessary to succeed in the modern workplace.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Jordan Smith
Date Added:
05/04/2020
Exploring Business
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.

Subject:
Business and Communication
Finance
Management
Material Type:
Case Study
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Karen Collins
Date Added:
01/01/2012
Fundamentals of Business Law
Unrestricted Use
CC BY
Rating
0.0 stars

Undergraduate business law textbook written by Melissa Randall and Community College of Denver Students in collaboration with lawyers and business professionals for use in required 200 level business law courses in the United States. This book is an introductory survey of the legal topics required in undergraduate business law classes.

Subject:
General Law
Material Type:
Textbook
Provider:
Community College of Denver
Author:
Community College of Denver Students
Melissa Randall
Date Added:
05/06/2020
Human Resource Management
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
5.0 stars

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace.

This text also provides practical applications of theory relevant to today's workplace. You won't find discussions about “posting vacancies on a job board” or “sending memos.” In the real world, HRM leverages technology in every aspect of the job—from online training modules to technology for better managing flex-time workers and telecommuters.

Consider how most companies have gone “paperless” with pay stubs by using software. While such technology has made HRM easier, it has also created a new set of challenges. For example, how does a manager actually implement a new pay system? Therefore, it's important for students to understand what kinds of platforms exist in today's workplace to enhance their effectiveness as future managers.

The conversational style of Human Resource Management engages students, while the academic rigor of its content provides them with the tools that any manager needs—whether they work in HR or a different department. PLUS it offers an array of supplements that gives them practice creating real HR documents and role-playing real HR scenarios. Add value to your students' education, enhance the relevance of your curriculum, and make your students more employable by adopting this book for your HRM class. Read it now online today!

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Date Added:
01/01/2011
Human Resource Management (Business 301)
Unrestricted Use
CC BY
Rating
0.0 stars

You know the basics of managing human capital from your Principles of Management course, but this course will introduce you to more advanced topics in the field. You will learn that identifying the best employees begins with identifying the firmŐs needs and carrying out a proper recruitment and selection process. Training, development, and performance evaluations can then shape the selected employee into an ideal firm resource. Finally, adequate and incentivizing compensation can keep those resources with the firm. This course will cover all these topics and more.

Subject:
Business and Communication
Management
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Media, Society, Culture and You
Unrestricted Use
CC BY
Rating
5.0 stars

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Subject:
Communication
Journalism
Material Type:
Textbook
Author:
Mark Poepsel
Date Added:
10/23/2018
Principles of Accounting Volume 1: Financial Accounting
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Subject:
Accounting
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Dixon Cooper
Mitchell Franklin
Patty Graybeal
Date Added:
06/28/2019
Principles of Accounting Volume 2:  Managerial Accounting
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Subject:
Accounting
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Dixon Cooper
Mitchell Franklin
Patty Graybeal
Date Added:
06/28/2019
Principles of Macroeconomics 2e
Unrestricted Use
CC BY
Rating
5.0 stars

Principles of Macroeconomics covers the scope and sequence requirements of most introductory macroeconomics courses. The text also includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to both Keynesian and classical views, and to the theory and application of economics concepts.

Subject:
Economics
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Amyaz Moledina
Andres Jauregui
Craig Richardson
Cynthia Gamez
Dan MacDonald
David Shapiro
Diane Keenan
Eric Dodge
Ralph Sonenshine
Steven Greenlaw
Timothy Taylor
Date Added:
01/02/2014
Principles of Management
Unrestricted Use
CC BY
Rating
2.0 stars

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Subject:
Management
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Amit Shah
Anastasia H. Cortes
David S. Bright
Donald G. Gardner
Eva Hartmann
James S. O’Rourke
Jason Lambert
Jeffrey Muldoon
Jon L. Pierce
Joseph Weiss
Joy Leopold
K. Praveen Parboteeah
Laura M. Leduc
Margaret A. White
Monique Reece
Siri Terjesen
Date Added:
06/28/2019
Principles of Managerial Accounting
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

The University of North Georgia Press and Affordable Learning Georgia bring you Principles of Managerial Accounting. Well-written and straightforward, Principles of Managerial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Jonick’s years of teaching and commitment to effective pedagogy.

Subject:
Accounting
Material Type:
Textbook
Provider:
University System of Georgia
Provider Set:
Galileo Open Learning Materials
Author:
Christine Jonick
Date Added:
04/17/2019
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Author Removed At Request Of Original Publisher
Date Added:
05/28/2019
Principles of Marketing
Read the Fine Print
Rating
4.5 stars

Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
03/31/2016
Principles of Microeconomics 2e
Unrestricted Use
CC BY
Rating
0.0 stars

Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts.

Subject:
Economics
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Amyaz Moledina
Andres Jauregui
Craig Richardson
Cynthia Gamez
Dan MacDonald
David Shapiro
Diane Keenan
Eric Dodge
Ralph Sonenshine
Steven Greenlaw
Timothy Taylor
Date Added:
01/02/2014
Small Business Management in the 21st Century
Unrestricted Use
CC BY
Rating
0.0 stars

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics.

First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today's business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures.

Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making.

Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.

Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don't pay, economic downturns, and marketing mistakes.

Subject:
Business and Communication
Material Type:
Textbook
Author:
David Cadden
Sandra Lueder
Date Added:
08/30/2021