Updating search results...

Business and Communication

Accounting|Communication|Finance|Journalism|Management|Marketing|Public Relations

31 affiliated resources

Search Resources

View
Selected filters:
Be Credible
Conditional Remix & Share Permitted
CC BY-NC
Rating
5.0 stars

The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.

Subject:
Journalism
Material Type:
Textbook
Author:
Karna Younger
Peter Bobkowski
Date Added:
10/29/2019
Business Communication for Success
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
4.16666666667 stars

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

Subject:
Business and Communication
Language, Grammar and Vocabulary
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Scott McLean
Date Added:
01/01/2010
Business Ethics
Unrestricted Use
CC BY
Rating
0.0 stars

Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Kurt Stanberry
Stephen M. Byars
Date Added:
09/24/2018
Business Fundamentals
Unrestricted Use
CC BY
Rating
0.0 stars

Designed to introduce students to the essential concepts of business and other organizations. Focus is on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Global Text Project
Author:
Donald J. McCubbrey
Date Added:
01/01/2009
Business Math: A Step-by-Step Handbook
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This textbook was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop a step-by-step problem-solving approach.

This textbook simplifies and integrates annuity types and variable calculations, utilizes relevant algebraic symbols, and is integrated with the Texas Instruments BAII+ calculator. It also contains structured exercises, annotated and detailed formulas, and relevant personal and professional applications in discussion, guided examples, case studies, and even homework questions.

Subject:
Business and Communication
Mathematics
Material Type:
Lecture Notes
Textbook
Provider:
Lyryx Learning
Author:
Jean-Paul Olivier
Date Added:
08/29/2018
Business Plan Development Guide
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
University of Saskatchewan
Author:
Lee A. Swanson
Date Added:
11/08/2018
Communication in the Real World: An Introduction to Communication Studies
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.

Subject:
Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Date Added:
01/01/2016
The Data Journalism Handbook
Conditional Remix & Share Permitted
CC BY-SA
Rating
5.0 stars

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

Subject:
Journalism
Material Type:
Textbook
Provider:
University of Bath
Author:
Jonathan Gray
Liliana Bounegru
Lucy Chambers
Date Added:
07/02/2019
Exploring Business
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.

Subject:
Business and Communication
Finance
Management
Material Type:
Case Study
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Karen Collins
Date Added:
01/01/2012
Fundamentals of Business, First edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Fundamentals of Business (2016) is an openly licensed (CC BY NC SA 3.0) textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business.
This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech.

A new version of this book was released in August 2018. See http://hdl.handle.net/10919/84848 for more details.

If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand a little more about your use by filling out this form http://bit.ly/business-interest

See also the faculty sharing portal at: https://www.oercommons.org/groups/fundamentals-of-business-user-group/1379

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Virginia Tech
Provider Set:
VTech Works
Author:
Stephen J. Skripak
Date Added:
07/29/2016
Fundamentals of Business, Second Edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license.

2018 version formats include: PDF, Accessible "screen reader friendly" PDF, ePub, Mobi, XML/Pressbooks (editable), and open document format.
The Pressbooks online version (HTML) is available at: https://doi.org/10.21061/fundamentals-of-business
The 2016 version of this book includes editable MSWord files.

If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form http://bit.ly/business-interest

Instructor resource sharing portal: https://www.oercommons.org/groups/fundamentals-of-business-user-group/1379

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Virginia Tech
Provider Set:
VTech Works
Author:
Skripak Stephen J
Date Added:
01/23/2019
A Guide to Technical Communications: Strategies & Applications
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing this textbook was to create a resource specifically focused on and applicable to the kinds of communication skills most beneficial to the students who take our courses. Therefore, this textbook focuses on developing both technical and professional communication skills and will help readers practice strategies for critically analyzing audiences and contexts, real-world applications of rhetorical principles, and skills for producing documents (reports, proposals, instructions), presentations, videos, and wide variety of other professional communications.

Subject:
Communication
Material Type:
Full Course
Textbook
Provider:
The Ohio State University
Provider Set:
Pressbooks
Author:
Leah Wahlin
Lynn Hall
Date Added:
01/01/2016
Introduction to Business
Read the Fine Print
Rating
0.0 stars

Business can refer to a particular organization such as WalMart or to an entire market sector—for example, “the music business.” Compound forms such as agribusiness represent subsets of the word’s broader meaning, which encompasses all activity by suppliers of goods and services in the agricultural industry.  Business can also refer to an individual who earns his or her income by working from home selling items through an online auction site like eBay.  The concept of business has enough definitions and applications that we could almost say that everything is business. Throughout this course we will explore the various functions, roles, and characteristics of business while keeping in mind that business is like the air we breathe—everywhere!

Subject:
Business and Communication
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
08/18/2016
Introduction to Business
Unrestricted Use
CC BY
Rating
0.0 stars

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax CNX
Author:
Amit Shah
Bethann Talsma
Carl McDaniel
James C. Hyatt
Lawrence J. Gitman
Linda Koffel
Monique Reece
Date Added:
12/02/2019
Introduction to Business
Unrestricted Use
CC BY
Rating
0.0 stars

This course is designed as a survey course that will expose you to business terminology, concepts, and current business issues, with the intent of helping students develop a viable business vocabulary, foster critical and analytical thinking, and refine business decision-making skills.

Subject:
Business and Communication
Material Type:
Full Course
Provider:
The Saylor Foundation
Date Added:
08/28/2013
Introductory Business Statistics
Unrestricted Use
CC BY
Rating
0.0 stars

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.

Subject:
Statistics and Probability
Material Type:
Textbook
Provider:
Rice University
Provider Set:
OpenStax College
Author:
Alexander Holmes
Barbara Illowsky
Susan Dean
Veda Roodal Persad
Date Added:
11/30/2017
Journalism, 'Fake News' and Disinformation: A Handbook for Journalism Education and Training
Conditional Remix & Share Permitted
CC BY-SA
Rating
5.0 stars

This new publication by UNESCO is a timely resource and highly topical subject for all those who practice or teach journalism in this Digital Age. UNESCO's new handbook is an essential addition to teaching syllabi for all journalism educators, as well as practising journalists and editors who are interested in information, how we share it and how we use it. It is mission critical that those who practice journalism understand and report on the new threats to trusted information. Political parties, health professionals, business people, scientists, election monitors and others will also find the handbook useful in navigating the information disorder. Written by experts in the fight against disinformation, this handbook explores the very nature of journalism - with modules on why trust matters; thinking critically about how digital technology and social platforms are conduits of the information disorder; fighting back against disinformation and misinformation through media and information literacy; fact-checking 101; social media verification and combating online abuse. The seven individual modules are available online to download that enables readers to develop their own course relevant to their media environment.
This handbook is also useful for the library and information science professionals, students, and LIS educators for understanding the different dimensions of fake news and disinformation.

Table of Contents
Module One | Truth, Trust and Journalism: Why it Matters | by Cherilyn Ireton
Module Two | Thinking about "Information Disorder": Formats of Misinformation, Disinformation and Mal-Information | by Claire Wardle & Hossein Derakshan
Module Three | News Industry Transformation: Digital Technology, Social Platforms and the Spread of Misinformation and Disinformation |by Julie Posetti
Module Four | Combatting Disinformation and Misinformation Through Media and Information Literacy (MIL) | by Magda Abu-Fadil
Module Five | Fact-Checking 101 | by Alexios Mantzarlis
Module Six | Social Media Verification: Assessing Sources and Visual Content | by Tom Trewinnard and Fergus Bell
Module Seven | Combatting Online Abuse: When Journalists and Their Sources are Targeted | by Julie Posetti

Additional Resources: https://en.unesco.org/fightfakenews

Subject:
Information Science
Business and Communication
Communication
Journalism
Management
Career and Technical Education
Education
Educational Technology
Higher Education
Material Type:
Full Course
Module
Textbook
Unit of Study
Provider:
UNESCO
Author:
Alexios Mantzarlis
Cherilyn Ireton
Claire Wardle
Fergus Bell
Hossein Derakshan
Julie Posetti
Magda Abu-Fadil
Tom Trewinnard
Date Added:
01/01/2018
Media Studies 101
Unrestricted Use
CC BY
Rating
0.0 stars

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.

Subject:
Journalism
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Bernard Madill
Brett Nicholls
Colette Snowden
Erika Pearson
Hannah Mettner
Hazel Phillips
Jane Ross
Khin-Wee Chen
Martina Wengenmeir
Massimiliana Urbana
Maud Ceuterick
Sarah Gallagher
Shah Nister J. Kabir
Sy Taffel
Thelma Fisher
Date Added:
10/28/2014
Money Skills
Read the Fine Print
Rating
0.0 stars

Unsure of how to invest your money? Whether to rent or buy? Or which career path is right for you? We've all asked ourselves these questions, and it seems that everywhere you turn — the TV, radio, financial advisors, friends, and family — someone has an answer. In this course we turn down the noise to bring you sound advice. With two seasoned economists as your guides, you’ll walk through what everyone needs to know about personal finance.

Subject:
Economics
Material Type:
Full Course
Provider:
Marginal Revolution University
Author:
Alex Tabarrok
Tyler Cowen
Date Added:
05/18/2017