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Event Management Case Study: Cultivating Stakeholders for Special Events
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Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Date Added:
03/17/2020
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
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CC BY
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In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
03/17/2020
Event Management Case Study: The Case of Aspen Music Festival and School
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CC BY
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Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Subject:
Business and Communication
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of International Front Runners
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CC BY
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Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of Tokyo 2020 Olympic Games
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Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.

Subject:
Business and Communication
Communication
Management
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Date Added:
03/17/2020
Event Management Case Study: The Case of a Wedding
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Financial management helps an event planning operation to achieve a profitable future in the competitive business environment. Astute financial management involves securing, allocating and controlling financial resources held by the operation. Good budgeting practices ensure a successful outcome of an event that meets financial objectives. A real-life case study is provided for students to apply financial management principles.

Subject:
Business and Communication
Finance
Management
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Experiences in Biodiversity Research: A Field Course
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CC BY-NC
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This handbook was developed to support the course, Experiences in Biodiversity Research, which exists to provide early undergraduates with experience in the practice of biodiversity research and demystify the path to careers in this field. Although this course is situated within Iowa State University, guidance for educators is provided throughout the handbook to support those interested in teaching similar courses at other universities.

Subject:
Biology
Life Science
Material Type:
Textbook
Provider:
Iowa State University
Author:
Thea B. Gessler
Date Added:
01/31/2024
Food Product Development
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CC BY-NC-SA
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Short Description:
A practical how-to illustrating the process of developing a new food product from ideation and formulation to processing and lastly commercialization. This book highlights the overall process and gives instructions for each of the steps along the way.

Long Description:
A practical how-to illustrating the process of developing a new food product from ideation and formulation to processing and lastly commercialization. This book highlights the overall process and gives instructions for each of the steps along the way.

Word Count: 112920

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Architecture and Design
Career and Technical Education
Culinary Arts
Material Type:
Textbook
Provider:
Iowa State University
Date Added:
08/01/2021
Food Product Development Lab Manual
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
A practical how-to illustrating the process of developing a new food product from ideation and formulation to processing and lastly commercialization. This book highlights the overall process and gives instructions for each of the steps along the way.

Long Description:
A practical how-to illustrating the process of developing a new food product from ideation and formulation to processing and lastly commercialization. This book highlights the overall process and gives instructions for each of the steps along the way.

Word Count: 29611

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Architecture and Design
Career and Technical Education
Culinary Arts
Material Type:
Textbook
Provider:
Iowa State University
Date Added:
08/01/2021
Future Teachers Storytelling
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CC BY-NC
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Short Description:
This is the second entry in the Humanizing Science through STEM and the Arts (STEAM) interdisciplinary project. For this series, we collaborated with a cohort of future teachers in a science methods class who were majoring in Early Childhood Education. The future teachers authored stories for children inspired by Braiding Sweetgrass by Robin Wall Kimmerer, and then read them aloud as part of a giving-back, service-learning activity.

Long Description:
This is the second entry in the Humanizing Science through STEM and the Arts (STEAM) interdisciplinary project. For this series, we collaborated with a cohort of future teachers in a science methods class who were majoring in Early Childhood Education. The future teachers authored stories for children inspired by Braiding Sweetgrass by Robin Wall Kimmerer, and then read them aloud as part of a giving-back, service-learning activity.

Word Count: 11866

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Subject:
Education
Social Science
Material Type:
Module
Reading
Teaching/Learning Strategy
Textbook
Provider:
Iowa State University
Author:
E.J. Bahng
Emma Kielion
Hannah Alff
Jenna Fisher
John M. Hauptman
Julia Franco
Lauren Greiman
Lauren Henninger
Margarita Argueta-Naranjo
Skyler Johnson
Date Added:
06/20/2023
Genetics, Agriculture, and Biotechnology
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CC BY-NC-SA
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Short Description:
This textbook provides an introduction to plant genetics and biotechnology for the advancement of agriculture. A clear and structured introduction to the topic for learners new to the field of genetics, the book includes: an introduction to the life cycle of the cell, DNA and how it relates to genes and chromosomes, DNA analysis, recombinant DNA, biotechnology, and transmission genetics.

Long Description:
This textbook provides an introduction to plant genetics and biotechnology for the advancement of agriculture. A clear and structured introduction to the topic for learners new to the field of genetics, the book includes: an introduction to the life cycle of the cell, DNA and how it relates to genes and chromosomes, DNA analysis, recombinant DNA, biotechnology, and transmission genetics.

Word Count: 45195

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Agriculture
Applied Science
Career and Technical Education
Engineering
Material Type:
Textbook
Provider:
Iowa State University
Author:
Donald Lee
Walter Suza
Date Added:
10/15/2021
A Guide to MATLAB for ME 160
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CC BY-NC-SA
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This textbook provides an introduction to the MATLAB programming language for first-year mechanical engineering students enrolled in ME 160. Designed to follow the content taught in class, this book provides a supplement to in-class learning that is presented at a level that is understandable to a student with no experience coding before coming to Iowa State University.

Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
Iowa State University
Author:
Austin Bray
Reza Montazami
Date Added:
06/18/2022
A Guide to Understanding Open Educational Resources
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CC BY
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Short Description:
This starter kit has been created to provide instructors with an introduction to the use and creation of open educational resources (OER). The text is broken into five sections: Getting Started, Copyright, Finding OER, Teaching with OER, and Creating OER. Although some chapters contain more advanced content, the starter kit is primarily intended for users who are entirely new to Open Education. [Version 1.1. Revised September 5th, 2019.]

Long Description:
This starter kit has been created to provide instructors with an introduction to the use and creation of open educational resources (OER). The text is broken into five sections: Getting Started, Copyright, Finding OER, Teaching with OER, and Creating OER. Each chapter is accompanied with learning objectives and most chapters feature interactive elements and opportunities for readers to engage with the text. Although some chapters contain more advanced content, the starter kit is primarily intended for users who are entirely new to Open Education.

Word Count: 18894

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Education
Material Type:
Textbook
Provider:
Iowa State University
Date Added:
07/01/2019
Human Reproduction: A Clinical Approach
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CC BY-NC
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This book is designed to provide a deep understanding of the biological and biomedical aspects of human reproduction, covering a both basic reproductive biology and clinical applications.

Subject:
Anatomy/Physiology
Applied Science
Biology
Health, Medicine and Nursing
Life Science
Material Type:
Textbook
Provider:
Iowa State University
Author:
Dr. Hala Bastawros
Date Added:
01/10/2024
Humanizing Science through STEAM Challenges
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CC BY-NC
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In a science methods course during the Covid19 pandemic, 51 future elementary teachers authored children's books and then read them aloud as part of a giving-back, service-learning activity as Open Educational Resources (OER). The 51 children's stories and their accompanying audiobooks aim to integrate STEM and the Arts to humanize science and scientific inquiry with history and philosophy of science in mind.

Subject:
Education
Material Type:
Textbook
Provider:
Iowa State University
Author:
E.J. Bahng
John M. Hauptman
Date Added:
11/18/2021
Individual and Family Development, Health, and Well-being
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CC BY-SA
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This book provides an overview of lifespan developmental tasks (physical, cognitive, language, social, emotional) examined from individual and family theoretical perspectives. It covers topics related to families, diversity, individual and family health and well-being, and reciprocal relationships as affected by external factors.

Subject:
Biology
Life Science
Social Science
Sociology
Material Type:
Textbook
Provider:
Iowa State University
Author:
diana lang
laura overstreet
lumen learning
nick cone
Date Added:
08/01/2022
Introduction to Mechanical Engineering Design
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CC BY-SA
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Short Description:
A collection of readings and exercises aligned with the course, ME 270, Introduction to Mechanical Engineering Design, at Iowa State University. This course provides an overview of mechanical engineering design with applications to thermal and mechanical systems, and an introduction to current design practices used in industry. As part of the course design, learners will complete a semester-long team project focused on addressing societal needs.

Long Description:
A collection of readings and exercises aligned with the course, ME 270, Introduction to Mechanical Engineering Design, at Iowa State University. This course provides an overview of mechanical engineering design with applications to thermal and mechanical systems, and an introduction to current design practices used in industry. As part of the course design, learners will complete a semester-long team project focused on addressing societal needs.

Word Count: 19507

Included H5P activities: 71

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
Iowa State University
Author:
Iowa State University
Jacqulyn A. Baughman
Date Added:
03/09/2023
Languages for Professions: Global Professionals
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CC BY
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Iowa State University's Languages and Cultures for the Professions (LCP) program allows students to pursue a professional track degree—in the College of Business, the College of Agriculture, or the College of Engineering—while at the same time pursuing a second major in their chosen language in the College of Liberal Arts and Sciences (within the Department of World Languages and Cultures). But, it’s not just a language that students enrolled in this program are learning. LCP students are gaining the skills to be successful cultural entrepreneurs; they are not only able to communicate in a second language, but they become culturally competent and develop the skills to succeed in multicultural and multilingual professional settings. In this video, LCP graduates and current students share what it means to them to be culturally competent global professionals.

Subject:
Arts and Humanities
Languages
Material Type:
Case Study
Provider:
Iowa State University
Author:
Iowa State University
Megan Myers
Date Added:
08/25/2021
Languages for Professions: In the Workplace
Unrestricted Use
CC BY
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Iowa State University's Languages and Cultures for the Professions (LCP) program allows students to pursue a professional track degree—in the College of Business, the College of Agriculture, or the College of Engineering—while at the same time pursuing a second major in their chosen language in the College of Liberal Arts and Sciences (within the Department of World Languages and Cultures). But, it’s not just a language that students enrolled in this program are learning. LCP students are gaining the skills to be successful cultural entrepreneurs; they are not only able to communicate in a second language, but they become culturally competent and develop the skills to succeed in multicultural and multilingual professional settings. In this video, global professionals share about their current positions and workplace culture.

Subject:
Arts and Humanities
Languages
Material Type:
Case Study
Provider:
Iowa State University
Author:
Iowa State University
Megan Myers
Date Added:
08/25/2021
Languages for Professions: University Experiences
Unrestricted Use
CC BY
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Iowa State University's Languages and Cultures for the Professions (LCP) program allows students to pursue a professional track degree—in the College of Business, the College of Agriculture, or the College of Engineering—while at the same time pursuing a second major in their chosen language in the College of Liberal Arts and Sciences (within the Department of World Languages and Cultures). But, it’s not just a language that students enrolled in this program are learning. LCP students are gaining the skills to be successful cultural entrepreneurs; they are not only able to communicate in a second language, but they become culturally competent and develop the skills to succeed in multicultural and multilingual professional settings. In this video, LCP graduates and students discuss experiences that helped them to feel confident in multilingual professional settings.

Subject:
Arts and Humanities
Languages
Material Type:
Case Study
Provider:
Iowa State University
Author:
Iowa State University
Megan Myers
Date Added:
08/25/2021