Consumers see or hear thousands of advertisements each day. The April 2017 issue of Page One Economics: Focus on Finance reviews advertising history and strategies ads use to create demand and influence consumer tastes and preferences.

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

This research seeks to analyze air cargo hubbing and air cargo operations in Hong Kong International airport and the Leipzig/Halle airport both of which have been awarded numerous times due to their excellent service delivery to their customers and efficient handling of air cargo. The Hong Kong international airport has been rated the busiest airport for worldwide air cargo since 1996. 1n 2013, Hong Kong international airport handled 4.12 million tonnes of freight. The airport covers an area of 1,255 hectares. It has a total of 66 boarding gates with 66 jet bridge gates and seven virtual gates. Leipzig/Halle airport moved more than 887,000 tonnes of cargo in the year 2013. It has been ranked number 2 of all German cargo airports and among the 10 best in Europeans cargo airports. The airport offers a variety of services including airfreight and airmail, warehouse and documentation, perishables, pharma handling and customs clearance among others. Leipzig/Halle airport has presented itself as a reliable air transport and logistics industry. Located at the heart of the German logistics section it has proved itself competitive enough to enter the ever growing markets of East Europe and Asia.

Short Description:
This book explores how Airbnb has developed from its early days as a niche accommodation provider to the alternative traveller segment to a mainstream booking platform for short-term accommodation and other travel-related services. Every chapter discusses three distinct periods of time: the time before, during and after COVID-19. The pandemic has disrupted Airbnb’s growth and expansion trajectory, leading Airbnb to focus once again on the key to its success: local communities.

Word Count: 95676

ISBN: 978-1-74272-321-1

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

This book is designed to help us understand the many changes to U.S. journalism and imagine new futures for it – futures in which it can serve as an even more useful tool for promoting a well-functioning society. But, before we can imagine new futures, we must take a step back and examine the institution of U.S. journalism through a critical and in-depth lens. This book aims to offer just that. It provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; describes some of the key challenges, tensions, and opportunities it has faced, is facing, and will likely face; and offers guidance to help individuals develop the skills needed engage in impactful journalism.

A rubric in student language used by middle school students to self-assess their analysis skills.

The Area Context Model template provides a visio tool for developing a graphical representation for a an organizational / project scope enabled using technology. The template uses stick-people, rectangles, and circles to help organize information. Below are instructions for how to prepare a context diagram. This tool is useful for students who are in the introduction to information systems analysis and design, as well as for departments or teams engaged in project / departmental planning.

A rubric in student language used by high school students to create an argument that meets high standards of quality.

This resource is designed to walk students through the process of completing a research project in any field of study. It covers the earliest stages of brainstorming and discussing, continues through researching and compiling sources; writing, documenting, revising, and polishing a paper; and finally presenting the research topic to a wider audience in a professional manner. The focus is on MLA format, though the course could be modified for other formats.

The first unit is an introduction to the project. It asks students to draw on knowledge of issues affecting their own community and world to help generate discussion that could eventually lead to a research topic.

The Assessment of Authentic Learning Rubric focuses on the areas of agency and authenticity, concepts derived from the Student as Producer and Social Pedagogies frameworks. The rubric consists of five areas: learning tasks, learning process, social core, learning assessments, and lifelong learning. Each of the five areas contains statements that course designers can use to evaluate their course/s. Instructors may elect to use the rubric as a self-evaluation tool or might elect to work through it with support from an instructional designer. The rubric can be used for course taught in a variety of modalities including online, hybrid, and face-to-face.

This 7-week lesson plan is designed for use in clinical nursing courses. It is designed specifically for use by Nursing faculty teaching in the absence of state required patient facing clinical opportunity due to COVID restrictions. The lesson plan describes pedagogical techniques and provides video and education OER resources designed to help support the development of empathetic communication skills over 7 weeks. Refection and video debriefing techniques will be employed. Role play will culminate in the group presentation project of a brief video modeling effective therapeutic empathetic communication.

The Authenticity and Agency rubrics are based on elements from two frameworks: Student as Producer and Social Pedagogies. The rubrics were created for instructors and instructional designers to use as they develop authentic learning experiences in the course design process.

A higher minimum wage would provide higher income for low-wage workers but also likely reduce job opportunities. Some of the reduction in job opportunities would occur from employers automating job tasks to replace more expensive human labor. The November 2021 issue of Page One Economics® explains how a higher mandated wage may lead some firms to substitute capital for labor.

Cover Sheet
Teacher Example
Template

Provides student with knowledge of customer service and the fundamental abilities and strategies leading to successful customer service in any type of organization.

Short Description:
Organizational Behavior bridges the gap between theory and practice with a distinct ”experiential“ approach. NewPara https://doi.org/10.24926/8668.1501 ISBN: 978-1-946135-15-5

Long Description:
Organizational Behavior is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Organizational Behavior bridges the gap between theory and practice with a distinct ”experiential“ approach.

On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics.

Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the ”OB Toolbox.“ This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.

Word Count: 208280

ISBN: 978-1-946135-15-5

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)