Author:
Karla Back
Subject:
Business and Communication, Communication
Material Type:
Module
Level:
Community College / Lower Division, College / Upper Division
Tags:
Management, Managerial Communications, Syllabus
License:
Creative Commons Attribution-NonCommercial-ShareAlike 4.0
Language:
English
Media Formats:
Text/HTML
Management Communication for Undergraduates

Management Communication for Undergraduates

Module Overview

This course is designed to provide the student with the range of communication issues a manager will face in the future.  Enduring issues on how to write and speak effectively and devise a successful communications strategy as well as how to make the best use of telecommunications technology will be explored.  Through readings, case studies and application, the student will study such areas as handling feedback, managing meetings, communicating change, communicating with diverse populations and external audiences.  Special focus on how to use communications to achieve organizational goals, how to adapt their communications to the specific needs of their audiences, and how to prepare for intercultural communications challenges. 

Section 1: Course Information

Faculty

Dr. Karla Back

Alfred State College Course Number                     

BUAD 5003

Level

Undergraduate

Course Features

·       Selected student readings by weekly sessions

·       Selected lecture notes

·       Assignments & Calendar

·       Faculty insights

 

Course Description

This course is designed to provide the student with the range of communication issues a manager will face in the future.  Enduring issues on how to write and speak effectively and devise a successful communications strategy as well as how to make the best use of telecommunications technology will be explored.  Through readings, case studies and application, the student will study such areas as handling feedback, managing meetings, communicating change, communicating with diverse populations and external audiences.  Special focus on how to use communications to achieve organizational goals, how to adapt their communications to the specific needs of their audiences, and how to prepare for intercultural communications challenges. 

Section 2: Course Syllabus

Course Number:                 BUAD 5003

Course Title:                         Managerial Communications

Course Description:

This course is designed to provide the student with the range of communication issues a manager will face in the future.  Enduring issues on how to write and speak effectively and devise a successful communications strategy as well as how to make the best use of telecommunications technology will be explored.  Through lecture and application, the student will study such areas as handling feedback, managing meetings, communicating change, communicating with diverse populations and external audiences.  Special emphasis will focus on how to use communications to achieve organizational missions, how to adapt their communications to the specific needs of their audiences, and how to prepare for intercultural communications challenges. 

Section 3: Course Objectives

At the end of the course the student will be able to:

  • Explore and implement identifying and stating key communication goals for a situation or project.
  • Consider the role that communication structure plays in the effectiveness of your communication.
  • Explore and practice using feedback and engagement tools such as the ladder of inference.
  • Write and deliver oral presentations using a presentation aid such as Powerpoint.
  • Analyze and identify the critical elements for a successful business meeting including the three phases to consider.
  • Explore and recommend important communication considerations for managers as they lead a change management initiative.
  • Analyze and select the most appropriate communication medium for a specific communication need.
  • Conduct and analyze an audience analysis, stating why audience analysis is so crucial in effective communications.

Section 4: Classroom Format and Grading

Classroom format

  • Lecture and job aides including key concepts
  • Application of concepts through case analysis, out of class assignments, presentations, and experiential exercises.
  • Topic papers
  • Student presentations
  • Quizzes and Exams

Grading

Exams (2) - See Syllabus24%
Quizzes 3 x 5 pts each15%
Individual Assignments (weekly cases)20%
Individual Case Presentation10%
Team Case Presentation10%
Topic Paper10%
Class Participation and Attendance11%
Total100%

CLASS POLICIES AND PROCEDURES

Class Format & Class Assignments

You need to be present in class on Friday to submit your assignments. I do not accept these weekly assignments electronically or late.

Monday

Class Lecture and Discussion on Weekly Management Communication topic

Read assigned chapter for the week from the course textbook, take notes, review job aide for weekly topic assigned, and reading on weekly management communication topic.
WednesdayWeekly team Case Presentation, Class Discussion & Feedback
Friday

You must be present on Friday in class to submit your weekly case summary.

Weekly Individual Case Summaries Submitted & Individual Topic Discussions Facilitated in Small Groups (you will submit a 1-2 page summary to Dr Back on Your Group Facilitation for that day – your summary is due at the beginning of that Friday class)

CLASS GRADING SYSTEM:

Your grades are weighted in our class and the weighted % are listed above. Your mid semester grade will be averaged based on the % of assignments and exams we have completed at mid semester (usually about 50% of the class grades will be completed by mid semester.)

Grade Breakdown: A  90-100; B+ 87-89; B 86-80; C+ 77-79; C 70-76; D+ 67-69; D 60-66; F 0-59

CLASS POLICIES AND PROCEDURES

 

Expectations and Class Rules

Unacceptable/unprofessional behavior: which could result in being asked to leave class

  • No hats, caps, or hoodies should be worn in the classroom – they have a place outside or in a gym but not in a classroom – so please remove them when you enter the classroom
  • Arguing with the instructor about grades and demanding a justification for the grades
  • Please – no cellphones out during class.
  • Failing to accept the natural consequences of any unprofessional behavior

Attendance & Participation

Absences          0=100 A+, 1=90A-, 2-3=80B, 4-5=70C, 6=60D, more than 6 absences = F and you cannot pass the class. Again – if you have 6 or more absences you will fail the class and have to retake it another semester.

Attendance and class participation are extremely important.   Please be sure to be to class on time! Once the classroom door closes please do not enter late as class has begun. The one exception will be if you have an emergency and made arrangements with Dr. Back. A major part of your learning will take place in the classroom. If you are not in attendance, or are tardy, you are not participating in the learning.

Please note - No cellphones are allowed out during class. If I see a cell phone out you will be counted absent. I will not remind you, I will simply mark you absent for that day. If I see you on a cell phone or working on a laptop on anything other than class materials – you will also be counted absent.

 

Section 5: Class Deliverables

Please NOTE – No late submissions will be accepted unless arrangements have been made with Dr. Back

Principles of Community – Our class, whether in class or online adhere to the college Principles of Community – the specific principles can be found at http://www.alfredstate.edu/principles-of-community/principles-of-community.

Academic Integrity & Proper Documentation of Work

For your weekly case summaries, topic paper, individual article summary, and any other assignments where you use external sources (including your textbook) you will be required to include in text APA citations as well as a Bibliography/Work cited page. You will receive an F on the assignment if these requirements using APA are not met.  If you plagiarize, you will receive an F in the class. I have attached some excellent reference sites for your use on APA style writing.

Additionally, you will be required to use APA style for all citations, references, and your Bibliography. I have attached some excellent reference cites for your use on APA style writing.

http://www.alfredstate.edu/library/apa-mla-giving-credit-to-your-sources

http://bcs.bedfordstmartins.com/resdoc5e/RES5e_ch09_s1-0009.html

Class attendance & participation – As in any class, attendance and participation are a key aspect for effective learning. In a management communication class, attendance is even more crucial. You will notice that 14% of your grade is attributed to your attendance and participation. I will use the following criteria for your attendance part of your grade:

A = 1; absences; B = 2-3; C=3-4; D = 4-5; more than 5 absences and you will receive an F for this portion of your grade.

Class assignments are expected to be completed on time and legible.   Late assignments will not be accepted. You must be in class on Friday’s when individual articles are presented for your case summary to be accepted (hard copy only).

Case Presentation Assignment – You will be assigned to one case study presentation for the class. You will present in 40-45 minutes your case analysis and summary including a visual presentation to the class. It is expected that you will develop some form of a learning activity or discussion for your classmates to participate in and you will be evaluated based on the how effective this activity is. More information to follow.

Topic paper: There will be one topic paper:  You will select a leader in your area of interest that you wish to study related to their management communication style. I will provide a list ranked as the top global leaders and you may wish to select someone from that list or you may select a different leader, assuming you can find enough published information on their communication style. A major focus of your topic paper will be to explore at least 5 of the major management communication strategies we cover in class this semester and look for examples (articles, videos, papers, texts, etc.) that document how this leader communicates successfully using our major management communication strategies. This topic paper will be presented in both written format and also share parts of your paper with the class throughout the semester when called on. See specific outline for directions and evaluative criteria for both papers. These should be typed, and a minimum of 10 pages in length and double-spaced.  Cover sheet, table of contents, endnotes and a bibliography are also to be included.  You need a minimum of fifteen to twenty sources, less than half can be from the Internet, and the rest must be from documented sources. If you do not meet these minimum requirements it will severely affect your grade.  I will also be grading for grammar, punctuation, and format.  It needs to look professional. I will hand out requirement sheets for the papers and presentation.   I will go into more detail about the papers as the course progresses.   I will check for plagiarism, if any of the paper is plagiarized, you will receive a zero grade for the assignment.

Individual Weekly Management Communication Topic Facilitated Group Discussion (we will sign up for these the first week of class and I will pass out copies of the schedule for the semester. If you do not sign up, I will select a topic for you.)

Each week a topical article that you would like to learn more specifics about in the area of Managerial Communications include:

WEEK

TOPIC

1

Introduction to

 Management Communications – Interpersonal & Organizational Communications 

2

Setting Communication Goals to Accomplish Collaboration 

3

Audience Analysis 

4

Point of View 

5

Choosing Media 

6

Communication Strategy 

7

Message Structure 

8

Style & Tone: Persuasion & Collaboration 

9

Feedback & Engagement Skills 

10

Managing Meetings 

11

Communicating with External Audiences 

`12

Communicating About Change 

13

Cross Cultural Communications 

14

Communication Social Media & the Future 

 

Review and select references and material on the topic that you select to facilitate with your group

·  Prepare a an “information sharing” discussion outline with the group you will facilitate on your topic including:

  • your four key learnings from the material presented in the articles or references you selected
  • questions or challenges that were presented or additional questions that you have on the topic
  • tie in your learnings on the specific topic to our case for the week
  • specific learnings that would be applicable for your classmates

Prepare to turn in to Dr. Back a one page summary of what you have presented to the class, summarizing your learnings with a copy of your references used.

This assignment is worth 10% of your course grade

Quizzes & Exams - No make-up exams or presentations will be allowed unless pre-approved by the instructor or in very extreme circumstances.

Section 6: Academic Issues

Cheating will not be tolerated in our class.  If you are caught cheating or plagiarizing, at a minimum, you will receive an F in the class.  Cheating includes copying, borrowing, stealing of others work.  If you don’t understand what constitutes cheating, ask; ignorance does not make you innocent. Refer to the Alfred State College Academic Integrity Code for specific information – http://www.alfredstate.edu/images/alfred/Admission/PDF/academic_integrity_code.pdf

For your weekly case summaries, topic paper, individual article summary, and any other assignments where you use external sources (including your textbook) you will be required to include in text APA citations as well as a Bibliography/Work cited page. You will receive an F on the assignment if these requirements using APA are not met.  If you plagiarize, you will receive an F in the class. I have attached some excellent reference sites for your use on APA style writing.

Additionally, you will be required to use APA style for all citations, references, and your Bibliography. I have attached some excellent reference cites for your use on APA style writing.

http://www.alfredstate.edu/library/apa-mla-giving-credit-to-your-sources

http://bcs.bedfordstmartins.com/resdoc5e/RES5e_ch09_s1-0009.html

Special Learning Needs - If you have any problems throughout the course please see me as soon as possible.  I do not know if you are struggling or dealing with an outside issue if you do not talk to me about them.  My office hours are listed on the top of the syllabus.  You are welcome to stop in whenever the door is open.  Please contact me if you are going to be absent. 

Section 7: DRAFT Class Schedule Fall 2019 MWF

DATES

TOPIC

ASSIGNMENTS

Aug 27 - 31

Introduction to

 Management Communications – Interpersonal, Intrapersonal, and Organizational Communications 

·     Complete assigned Readings for Week 1

·     Review Library information posted for our class on how to select a refereed journal articles for your class Management Communications Topic Paper See information at http://web.alfredstate.edu/library/Research%20resources%20new.htm#School%20of%20Management. Look specifically for the resource information for SAMET and for Dr. Karla Back’s class.

Sept 3 - 7

Setting Communication Goals to Accomplish Collaboration 

Complete Thorough Reading of Chapter 2

Review the job aid assigned for the weekly topic Chapter 2

Sept 10 - 14

Audience Analysis 

·  Complete assigned Readings

·     Review the job aid assigned for the weekly topic

·  Case Study & Topic’s Facilitated Group Sessions

·     CASE STUDY – “Inversoft Software Solutions”

Found at https://www.inversoft.com/resources/Communication-Case-Study.pdf

Sept 17 - 21

Point of View

·  Complete assigned Readings

·     Review the job aid assigned for the weekly topic

Quiz 1

Oct 1-5

Choosing Media

·     Complete Thorough Reading of Chapter 6

·     Review the job aid assigned for the weekly topic

·     Case Study & Topic’s Facilitated Group Sessions

Oct 8 - 12

Communication Strategy

·  Complete Thorough Reading of Chapter 7

·     Review the job aid assigned for the weekly topic

·  Case Study & Topic’s Facilitated Group Sessions

 

CASE STUDY – “The Fed Ex Case & Social Media”

https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_FedEx.pdf

October 15 - 19

Mini Break

 

Message Structure

 

 

·  Monday – Mini Break

 

·  Complete assigned Readings

 

·  Case Exam I Due (Hard Copy)

October 22 - 26

Style & Tone: Persuasion &  Collaboration 

·  Complete assigned Readings

·     Review the job aid assigned for the weekly topic

Quiz 2 - Friday

October 29 – Nov 2

Giving & Receiving Feedback & Engagement Skills

·  Complete assigned Readings

·  Lecture on Chapter 9 Monday

·  Case Study & Facilitated Group Session

 Nov 5-9

Managing Meetings

 

·  Complete assigned Readings

·  Lecture on Chapter 10

·  Case Study & Topic’s Facilitated Group Sessions

Nov 12 -16

Communicating with External Audiences

 

·  Complete assigned Readings

·  Lecture on Chapter 11

·  Case Study & Topic’s Facilitated Group Sessions

Quiz 3

Nov 19 - 23

Communicating About Change

Thanksgiving Holidays

Complete assigned readings

 

 Thanksgiving Holidays

Nov 26 - 30

Cross Cultural Communications

·  Complete assigned Readings

·  Lecture on Chapter 12

·  Case Study & Topic’s Facilitated Group Sessions

Dec 3 - 7

Communication Social Media & the Future 

Complete assigned Readings

Final Case Exam II

Section 8: Faculty Insights

  • I am challenged, as a faculty member, with how to demonstrate value of management communications for you as a student. In my classes I often have a cross discipline combination of majors including business, construction management or engineering, architecture, nursing, and human services management. It is important in the beginning to help all students to understand the value and application of these important management communication skills in their specific field of study. I try to do that each class by using a wide variety of examples, diversity of cases, but also try to point our common elements that are applicable across most career areas such as meeting management and giving and receiving feedback or how to engage with each other.
  • Students have a wide range of abilities; some are effective writers, others strong presenters, and still others have strong interpersonal communication skills. I work with the students early in the semester to identify their strengths and weaknesses and challenge them to identify goals and a plan of what they want to work on improving by the end of the class.

Giving Feedback

  • I stress to the students how important learning to give as well as receive feedback is. We spend time in the class practicing both giving and receiving feedback. I also purposefully work to give them regular specific feedback on areas for improvement and what specifically they could do differently to either develop and write a more effective case analysis or present their findings orally in a way that demonstrates their understanding of the management communication strategy and their skill level in applying that strategy.

Oral Presentation

  • The students have at least 3 oral individual or team presentations: a team case presentation, an individual scholarly article review pointing out key learnings that will help them and their classmates, and an end of semester oral case study role play where they actually role play and discuss learnings from assigned case studies in front of the class. They complete a self-evaluation and also receive feedback from me at the completion of each of these oral communication assignments.

Organizational Case Studies

  • We use a number of adopted organizational cases that fit in well with this course in which an organization or organizational leader has some kind of communication challenge or has mishandled a communication situation. The student, or student teams are charged with identifying what the current management communication dilemma is, what he or she should do to correct the situation, or what they would have done differently to handle the situation in a more effective manner.

Course Updates

  • Over the course of the past 15 years we have done away with much of the lectures and have moved to more of an applied learning mode including more case study, team applications to enhance learning.
  • The course content and application activities have evolved over the years with feedback from alumni. I often have alumni say “the case studies and real-world activities I learned in this class have been so helpful for me in my career.” One specific example is an alumnus who is now an IT Manager who related “how many times he has used the meeting management and cross-cultural communication skills he learned in our class in his virtual IT teams globally.” Another former student who is now a practicing attorney shared “how helpful learning about engagement tools” at an early age has helped his career.”

Section 9: Management Communications BUAD 5003 Text and Materials: Required

OER Textbooks 

Introduction to Professional Communications by Melissa Ashman   http://solr.bccampus.ca:8001/bcc/file/fca7693a-69e1-45fc-accd-700bdbb2ae64/1/Introduction-to-Professional-Communications-1532382815._print.pdf

Writing for Strategic Communication Industries – by Jasmine Roberts 2018 http://solr.bccampus.ca:8001/bcc/file/cb278124-0378-4dc4-87f3-a0bb635a24c9/1/Writing-for-Strategic-Communication-Industries-1474040746.pdf

Communications for Business Professionals, Canadian Edition 2018. Developed by  eCampusOntario gathered with Business faculty from Ontario colleges to adapt existing Business resources in openlibrary.ecampusontario.ca for use in foundations of business courses. https://ecampusontario.pressbooks.pub/commbusprofcdn/front-matter/introduction-canadian-edition-business-fundamentals/

Management Communications textbook by Marriott School of Business, Brigham Young University, 2018, written by Lisa Thomas (Lead author and project manager) Julie Haupt, Andy Spackman, Karmel Newell, Kurt Sandholtz, Melissa Wallentine, Liz Dixon, Crickett Willardsen, Sue Bergin, Mariana Richardson (writers and contributors.)  http://mcom320.net/0frontmatter.pdf

Materials

Best Practices in Communicating with Stakeholders - http://www.ingeniumcommunications.com/wp-content/uploads/downloads/2012/06/BestPractices_StakeholderCommunications.pdf

Cheney, G. (2000). Thinking differently about organizational communication.Management Communication Quarterly : McQ, 14(1), 132-141. Retrieved from https://ezproxy.alfredstate.edu/login?url=https://search.proquest.com/docview/216297390?accountid=39053

Davidson, Kate. “Employers Find ‘Soft Skills’ Like Critical Thinking in Short Supply.” The Wall Street Journal, August 30, 2016. https://www.wsj.com/articles/employers-find-soft-skills-like-criticalthinking-in-short-supply-1472549400, accessed February 2017.

"Handling Q&A: The Five Kinds of Listening." Harvard Communications Update (February 1999): 6-7.

Kotter, John. 2007. Why Transformational Efforts Fail, Harvard Business Review.

Munter, Mary. Harvard Management Communication Newsletter. Know Your Audience; pages 4-5. (Spring 2009).

The Communications Network. 2019. Point of View. http://www.com-matters.org/attribute/point-of-view

Roberts, C. (July/August 1998). Can We Talk? The Journal for Quality & Participation, pp. 24-28.

The Communication Network (2018). Communication Matters – Point of View. https://www.comnetwork.org/resources/communication-matters-point-of-view/

Section 10: READINGS & STUDY MATERIALS BY WEEKLY SESSION

Week

TOPIC

READINGS

1

Introduction to

 Management Communications – Interpersonal & Organizational Communications 

Ashman; Chapters Part 1 Communication Foundations, 1.1, 1.2, 1.3:   

 

E Campus Ontario text Chapter 1  sections 5-6; & Chapter 9 section 58; Chapter 4  sections 23-24; Chapter 11, sections 72-75

 

MCOM 360 Fundamentals - Overview on “The Why” of Management Communications ; Chapter 1 section 10 on “Staying Connected;”   http://mcom320.net/1why.pdf  

2

Setting Communication Goals to Accomplish Collaboration 

 Ashman; Chapters Part 2; Part 2 Planning Messages 2.1 – 2.2

Parts 3.1-3.2; 4.1-4.11

 

https://www.cmswire.com/digital-workplace/4-best-practices-for-real-time-collaboration-and-communication/

3

Audience Analysis 

Ashman; Chapters in Part 2.3 – 2.9 pages 31 - 47

Mary Munter; Harvard Management Communication Newsletter; June 2001; Knowing Your Audience pages 4-5.

E Campus Ontario text Chapter 3 sections 16-21

4

Point of View 

Article from Communication Matters – Point of View http://www.com-matters.org/attribute/point-of-view 

 

5

Choosing Media 

Ashman; Chapter 8 pages 68 -74; http://solr.bccampus.ca:8001/bcc/file/cb278124-0378-4dc4-87f3-a0bb635a24c9/1/Writing-for-Strategic-Communication-Industries-1474040746.pdf

 

 

6

Communication Strategy 

MCOM 360 Fundamentals of Management Communication – Chapter 3; Sections 4 – 9   http://mcom320.net/1why.pdf

7

Message Structure 

MCOM 360 Fundamentals of Management Communication – Chapter 3; Section 12. ; Chapter 4 all sections.  http://mcom320.net/1why.pdf

8

Style & Tone: Persuasion &  Collaboration 

  E Campus Ontario text Chapter 8 sections 51-54

https://ecampusontario.pressbooks.pub/commbusprofcdn/front-matter/introduction-canadian-edition-business-fundamentals/

 

MCOM 360 Fundamentals of Management Communication –  Chapter 10  http://mcom320.net/1why.pdf

9

Giving and Receiving Feedback & Engagement Skills 

 Article by Charlotte Roberts “Can We Talk?” https://umanitoba.ca/admin/human_resources/lds/media/Can_We_Talk.pdf

10

Managing Meetings 

  MCOM 360 Fundamentals of Management Communication – Chapter 9 , all sections   http://mcom320.net/1why.pdf

11

Communicating with External Audiences 

Best Practices in Communicating with Stakeholders - http://www.ingeniumcommunications.com/wp-content/uploads/downloads/2012/06/BestPractices_StakeholderCommunications.pdf

12

Communicating About Change 

  John Kotter’s Communicating About Change https://www.forbes.com/sites/johnkotter/2011/06/14/think-youre-communicating-enough-think-again/#1d1e8e086275

 

https://hbr.org/1995/05/leading-change-why-transformation-efforts-fail-2

13

Cross Cultural Communications 

  E Campus Ontario text Chapter 10 section 66 – 69. https://ecampusontario.pressbooks.pub/commbusprofcdn/front-matter/introduction-canadian-edition-business-fundamentals/

 

14

Communication Social Media & the Future 

  E Campus Ontario text Chapter 12 section 79

https://ecampusontario.pressbooks.pub/commbusprofcdn/front-matter/introduction-canadian-edition-business-fundamentals/

Section 11: LECTURE NOTES & INSTRUCTOR MATERIALS BY WEEKLY SESSION

Week

TOPIC

LECTURE NOTES & INSTRUCTOR MATERIALS

1

Introduction to

 Management Communications – Interpersonal & Organizational Communications 

 Initial Assessments of Communication Strengths & Weaknesses   

PPT Introduction to Management Communications Field   - see file:///D:/Wk%201%20Foundations%20of%20Management%20Communications%20%20lecture.pdf

Why Be a Skilled Communicator?  http://mcom320.net/1why.pdf Google slides developed by Brigham Young University OEM Faculty

http://www.burning-glass.com/wp-content/uploads/Human_Factor_Baseline_Skills_FINAL.pdf

Lori Breslow, and Terence Heagney. 15.279 Management Communication for Undergraduates. Fall 2012. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: Creative Commons BY-NC-SA.

Wiens, Kyle. “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” Harvard Business Review, July 20, 2012. https://hbr.org/2012/07/i-wont-hire-people-who-use-poo , accessed February 2017.

Davidson, Kate. “Employers Find ‘Soft Skills’ Like Critical Thinking in Short Supply.” The Wall Street Journal, August 30, 2016.

https://www.jobspartnership.org/wp-content/uploads/2017/02/Employers-Find-Soft-Skills-Like-Critical-thinking-in-Short-Supply-WSJ.pdf

2

Setting Communication Goals to Accomplish Collaboration 

PPT slides on Setting Management Communication Goals

Article from the Management Communication Quarterly on Thinking Differently About Organizational Communications https://journals.sagepub.com/doi/pdf/10.1177/0893318900141006#articlePermissionsContainer

Volume: 14 issue: 1, page(s): 132-141

Issue published: August 1, 2000 

3

Audience Analysis 

 CASE STUDY – “Inversoft Software Solutions” – Audience Analysis

Found at https://www.inversoft.com/resources/Communication-Case-Study.pdf

Mary Munter; Harvard Management Communication Newsletter; June 2001; Knowing Your Audience pages 4-5.  

http://mcom320.net/1why.pdf      Section 2 – pages 4-5.

http://pp.kpnet.fi/christoffer.tallqvist/Guide%20to%20Managerial%20Communication%20-%20Munter,%20Mary%20%5BSRG%5D.pdf

4

Point of View 

http://www.com-matters.org/attribute/point-of-view

http://www.eliothoppe.com/articles/20080128-communication.html

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_cnstrctArgmnt.pdf

http://www.pointofviewcommunications.com/case-studies/ 

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_prsuasnRsrch.pdf

5

Choosing Media 

College Students and Multi Media Relationships  http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.94.9909&rep=rep1&type=pdf

Bradley, Diana. “Lessons from Sony Hack: Be Careful What You Email.” PR Week, December 19, 2014. lhttp://www.prweek.com/article/1327386/lesson-sony-hackcareful-emai, accessed February 2017. Ellering, Nathan. “What 10 Studies Say About The Best Time To Send Email.” CoSchedule Blog, CoSchedule.com, March 23, 2016. http://coschedule.com/blog/best-time-to-send-email/, accessed February 2017.

PPT slides on Choosing Media

6

Communication Strategy 

http://mcom320.net/1why.pdf    

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_difficultConv.pdf

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_lec01and02.pdf 

PPT slides for presentation

Case study - https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_Deepwater.pdf

 

7

Message Structure 

PPT slides on Message Structure

8

Style & Tone: Persuasion &  Collaboration 

Strunk, William, and E. B. White. 2000. The Elements of Style. New York: Longman.

PPT slides on Style & Tone in Creating Collaboration

9

Feedback & Engagement Skills 

Hartung, Kyle John, and Daniel Gray Wilson. “Conversational Moves That Matter.” Adult Education Quarterly 66, no. 3 (2016): 254-272, accessed February 2017.

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_actveListng.pdf

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_lec05.pdf

 

10

Managing Meetings 

Garber, Peter R. 50 Communications Activities, Icebreakers, and Exercises. (Amherst: HRD Press, Inc., 2008.) PDF e-book. https://www2.cortland.edu/dotAsset/c1a635f6-a099-4ede-8f15- 79b86e315088.pdf , accessed February 2017

 

11

Communicating with External Audiences 

PPT on Communicating with External Audiences

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_mediaRltions.pdf

12

Communicating About Change 

PPT on Communicating About Change

13

Cross Cultural Communications 

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_lec17and18.pdf

https://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-fall-2012/lecture-notes/MIT15_279F12_intcltrlComm.pdf

14

Communication Social Media & the Future 

  PPT on Communication Social Media & the Future

Section 12: ASSIGNMENTS & CALENDAR DATES

Week

TOPIC

ASSIGNMENTS

1

Introduction to

 Management Communications – Interpersonal & Organizational Communications 

 Initial Assessments of Communication Strengths & Weaknesses

2

Setting Communication Goals to Accomplish Collaboration 

 Baseline Self-Evaluation Memo due

Individual Scholarly Article Presentations

3

Audience Analysis 

 CASE STUDY – “Inversoft Software Solutions” – Audience Analysis

Found at https://www.inversoft.com/resources/Communication-Case-Study.pdf

4

Point of View 

 Individual Scholarly Article Presentations

Quiz 1

5

Choosing Media 

Presentation with Q&A to be delivered during Oral Presentation Labs (ongoing throughout Ses 6 and Ses 7)

6

Communication Strategy 

 CASE STUDY – “The Deepwater Case Study – Communication Strategy” - https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_Deepwater.pdf

Individual Scholarly Article Presentations

7

Message Structure 

 Individual Scholarly Article Presentations

Mid Semester Case Exam

8

Style & Tone: Persuasion &  Collaboration 

Individual Scholarly Article Presentations

9

Feedback & Engagement Skills 

Individual Scholarly Article Presentations

Quiz 2

10

Managing Meetings 

Class Role & Practice for Meeting Management

11

Communicating with External Audiences 

CASE STUDY – JCPENNEY, INC A Case Study about the Impact of Rebranding on Internal and External Communication

https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_JC-Penny.pdf

or APPLE A Case Study in External Communication”

https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study-Apple.pdf

12

Communicating About Change 

Quiz 3

https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_Nokia.pdf

CASE STUDY “NOKIA, OYJ A Case Study about the Impact of Communication on Innovation

13

Cross Cultural Communications 

   Individual Scholarly Article Presentations

https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_Toyota.pdf

CASE STUDY “TOYOTA MOTORS”  in Conflicting Intercultural Communication

14

Communication Social Media & the Future 

  Final Exam CASE STUDY – “The Fed Ex Case & Social Media” -

https://www.marshall.usc.edu/sites/default/files/2017-02/BUCO-Case_study_FedEx.