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Overview:
The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy. Depending on the industry and the target of the marketing plan, marketing managers may take various approaches to each of the four Ps. Each element can be examined independently, but in practice, they often are often dependent on one another.
Subject:
Marketing
Level:
Graduate / Professional
Material Type:
Reading
Author:
Date Added:
05/02/2020
License:
cc-mark
Language:
English

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