Party Identification

Measuring Party Identification

It is important to measure party identification in order to determine its strengths and weaknesses. Political scientists have developed many ways to measure party identification in order to examine and evaluate it.

One method of measuring party identification uses the Likert Scale, a 7-point scale to measure party identification, with Strong Democrat on one extreme and Strong Republican at the other. In between the two extremes are the classifications of “Lean Democrat/Republican” and “Weak Democrat/Republican.”