Description

Overview:

Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:

Marketing

Level:

Community College / Lower Division, College / Upper Division

Material Type:

Full Course, Textbook

Provider:

Lumen Learning

Provider Set:

Candela Courseware

Date Added:

03/31/2016