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Fundamentals of Business
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Fundamentals of Business (2016) is an openly licensed (CC BY NC SA ...

Fundamentals of Business (2016) is an openly licensed (CC BY NC SA 3.0) textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business.
This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech.

Editable MSWord files are also available for creation of other versions.

Lead Author: Stephen J. Skripak
Contributors: Richard Parsons, Anastasia Cortes, Anita Walz
Layout: Anastasia Cortes
Selected graphics: Brian Craig
Cover design: Trevor Finney
Student Reviewers: Jonathan De Pena, Nina Lindsay, Sachi Soni
Project Manager: Anita Walz

Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons at:

Print-on-demand softcover versions of this work are available at the cost of manufacturing and shipping from Lulu Press (

ISBN: (B&W): 978-0-9979201-1-6
ISBN: (Color): 978-0-9979201-0-9

Preface: Teamwork in Business
Chapter 1: The Foundations of Business
Chapter 2: Economics and Business
Chapter 3: Ethics and Social Responsibility
Chapter 4: Business in a Global Environment
Chapter 5: Forms of Business Ownership
Chapter 6: Entrepreneurship: Starting a Business
Chapter 7: Management and Leadership
Chapter 8: Structuring Organizations
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Managing Human Resources
Chapter 12: Union/Management Issues
Chapter 13: Marketing: Providing Value to Customers
Chapter 14: Pricing Strategy
Chapter 15: Hospitality and Tourism
Chapter 16: Accounting and Financial Information
Chapter 17: Personal Finances

Business and Communication
Material Type:
Pamplin College of Business and Virginia Tech Libraries
Stephen J. Skripak