Information is inherently valuable. Access to it, or lack of access, has the potential to affect the quality of one’s life. In this lesson, students will learn how access to information shapes people’s lives and how they can make informed decisions related to access to information in their lives and in their communities.
When looking for information, one of the first steps is to develop a research question to figure out the scope of what exactly is needed. In this lesson, students will explore what it takes to narrow a search in order to find the best information.
Information can be packaged in a variety of digital formats that have their own properties and can lead down certain information paths. In this lesson, students will explore properties of digital formats in order to identify the best format to meet their information needs.
The Citations lesson is mapped to Information has Value and Scholarship as Conversation Frames. It discusses why citations are a foundation of scholarly communication and the basic components of a citation. Through infographics and videos, students will learn the differences between paraphrasing, summarizing and quoting.
The Evidence-Based Practice lesson is mapped to the Research as Inquiry Frame and addresses how to match a clinical question to types of research evidence.
AI Powered Personalization Engine
Today’s consumer values a positive user experience as much as (if not more than) the cost of the products they’re purchasing. Naturally, they've come to expect personalized eCommerce experiences that place them, the customer, at the centre. These personalized experiences may well be a make or break factor. Personalization not only benefits the consumer through a more unique and relevent customer experience, but it also benefits companies by getting in front of the right customers, in the right places, at the right times, with the right experiences. The end result? Higher conversion, AOV, and greater customer retention.
So how do retailers achieve this? We've got the answers in this week's Your Retail Vue.
Step 1: Audience Segmentation
In order to be customer centric and deliver effective personalization, retailers need to identify which audience segments will bring them the greatest value. The more meaningful the segments, the more effective your campaigns and business strategies.
This is why top retailers are turning to A.I. to use customer data in ways that result in business impact. A.I. uses behavioral data to create audience segments that are in line with business outcomes. AI generated audience segments can be based on:
1. Behaviour - like discount shopper or high value shopper
2. Attribute preference - like cruelty free (beauty), kosher (grocery), bohemian chic (fashion)
3. Context - like owner of abandoned cart or one-time shopper
What's more, retailers can also add custom segments like loyalty club members, offline promotion shoppers etc.
Step 2: Dynamic Personalization
Once audience segments have been identified and campaigns have been designed, A.I. can personalize the content within each campaign for every single shopper - and in real time! Dynamic personalization engine takes cognisance of the fact that every shopper is different.
Their intentions are different, their preferences are different and their price affinities are different. AI-powered dynamic personalization engine takes into account their historical preferences and marries it with their actions in the current session to produce timely and relevant recommendations. Even if it's an anonymous shopper with no prior history, the A.I. can capture their behaviour in the current session to deliver the most relevant recommendations. And that results in greater conversions - and consequently - greater revenue.
Step 3: A/B Test
Did you know that retailers that run continuous A/B tests see 2X more growth than others? Constant A/B testing and optimization is key to determining the performance of any eCommerce strategy. A/B testing allows retailers to take decisions backed by data and not just gut-feel alone.
What's more, A/B testing helps identify patterns and gain deep insights into shopper behavior. Data-led decision making is the key to sustained growth.
VueX: A Single Platform That Can Power Every Strategy
VueX is the AI-Powered Retail Personalization platform for eCommerce. With VueX, you can build, test and scale personalized shopper journeys that drive retail growth. Whether it's audience segmentation, dynamic personalization or A/B testing, VueX is a single tool that can power it all - and more!
Vue.ai's personalization engine helps retailers grow revenue multi-fold with the power of A.I. that constantly learns and re-learns customer behavior as it relates to their business needs.
The Question Authority lesson is mapped to the Authority is Constructed and Contextual Frame. The lesson introduces the concept of authority in the research process, that it is constructed and contextual, and that the authority sought changes based on the research question. Criteria for evaluating authority are discussed, as is the idea that not all voices are represented in authoritative conversations.
Academic research articles have a structure and language that is different from our other reading materials such as textbooks. This lesson can help students new to academic research understand these differences and learn strategies for finding information in such articles.
Jumping into research on a specific subject may feel overwhelming when faced with the vast amount of information that has been published on the subject. In this lesson, students will discover how research is like a conversation that takes place between scholars in a field and will investigate ways they can become part of the conversation over time.
The Search Strategies lesson is mapped to the Searching as Strategic Exploration Frame and introduces the concept of strategic searching in order to use search tools more effectively. By understanding strategic searching techniques, students will be able to not only compose an initial search query, but will be able to refine and revise their search in order to locate relevant sources. In this lesson students will learn how to:
Identify keywords and search terms
Strategically combine search terms using Boolean operators and punctuation
Evaluate search results to apply useful search refinements
The Types of Information lesson is mapped to the Information Creation as a Process Frame and introduces various types of information in relation to typical research questions. Characteristics of information are discussed including what criteria can be used to identify popular, professional, and scholarly materials.
With the vast amount of information that can be found as quickly as a mouse click, it is easy to think that all information is free. However, information and access to it is paid for by someone and is not all created equally. In this lesson, students will explore the value and cost of information and learn how to make wise information decisions.