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Advertising & Sales Promotion I
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Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
The Birth of a Word
Rating

MIT researcher Deb Roy wanted to understand how his infant son learned language -- so he wired up his house with videocameras to catch every moment (with exceptions) of his son's life, then parsed 90,000 hours of home video to watch "gaaaa" slowly turn into "water." Astonishing, data-rich research with deep implications for how we learn. Deb Roy studies how children learn language, and designs machines that learn to communicate in human-like ways. On sabbatical from MIT Media Lab, he's working with the AI company Bluefin Labs. A quiz, thought provoking question, and links for further study are provided to create a lesson around the 20-minute video. Educators may use the platform to easily "Flip" or create their own lesson for use with their students of any age or level.

Subject:
Early Childhood Development
Linguistics
Material Type:
Lecture
Provider:
TED
Provider Set:
TED-Ed
Author:
Deb Roy
Date Added:
12/01/2012
Building a Positive Online Presence
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This resource is designed to help high school students build a positive online presence. Students will explore ways to use social media in professionally responsible ways, create an online portfolio, and review the legal and privacy issues surrounding an online presence.

Subject:
Career and Technical Education
Education
Educational Technology
Material Type:
Lesson Plan
Author:
MSDE Admin
Tracy Cramer
Date Added:
11/29/2018
Comparative Media Systems
Conditions of Use:
Read the Fine Print
Rating

In this course, we will explore the ways stakeholders influence the media environment we live in today. We will critically examine the ways new media technology allows the general population to access and actively contribute to social media content. This course will also develop a working knowledge of how media are operated and regulated under varied political and economic influences.

Subject:
Arts and Humanities
Communication
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
08/28/2013
Computer Skills Curriculum For Adult Learners
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This computer skills curriculum is designed for teaching computer skills, MS programs, and Social Media awareness to adult learners. The curriculum uses visual aids, practical application and performance based assessments making it appropriate for ESOL learners as well as native English speakers. Each module aligns with the corresponding Northstar Digital Literacy Assessment. Teacher notes, vocabulary lists, and additional resources are included in each module.

Material Type:
Full Course
Lesson Plan
Author:
Sherry Lehane
Date Added:
01/28/2016
Create and Curate: Mindful Learning for the 21st Century
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Academic artist Enrique Legaspi grew up singing, skateboarding, and creating. As a teacher, one day he realized, "I'm doing everything I can, I'm staying up late, but I'm producing the same results. What's going on?" Now that he's begun to modify and adapt his teaching to his students' interests, Enrique's students are creating, curating and sharing their work using video and social media -- and it's made all the difference.

Subject:
Arts and Humanities
Material Type:
Lecture
Provider:
Big Ideas Fest / ISKME
Provider Set:
Big Ideas Fest
Author:
Enrique Gabriel Legaspi
Date Added:
12/05/2011
Critical Thinking & Social Media Technology
Conditions of Use:
No Strings Attached
Rating

This course is intended for people who aspire to know all about how to think smart, get logical, improve decision making skills and use social networking efficiently. The learner needs to have basic knowledge of computers and the Internet.

Subject:
Education
Material Type:
Full Course
Provider:
Commonwealth of Learning
Author:
Graphic Era Hill University
Date Added:
08/01/2016
El bienestar y la tecnología/ Wellbeing and technology - Spanish Intermediate Mid
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In this lab, students will evaluate how social media affects their wellbeing and describe how they feel about certain current events. Students will learn to express personal feelings and opinions regarding literature, social media, and news. Additionally, students will create follow-up questions to create a conversation with others.

Subject:
Languages
Material Type:
Activity/Lab
Author:
Amber Hoye
Abby Cain
Alejandra Garcia
Sue Juarez
Mardy Morales
Alesandra DiMatteo
Ismenia Gallegos
Borja Aguilera
Camille Daw
Mimi Fahnstrom
Date Added:
09/11/2019
Facebook Fiction
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In order to get the most out of a piece of literature, students must empathize with the characters, try to understand what motivates the main characters, and how those characters perceive of and interact with their world. The way that our students perceive of and interact with their world is changing all the time. At this point in history, however, digital communication the key. Therefore, as teachers, if we can bring social media into the realm of literature, we have a better chance of engaging the students and getting them to see what lies within the protagonists on the page. This project has the student create a Facebook page for a character in the story, allowing each student to embody that character and interact with others from within that text or intertextually.

Subject:
Arts and Humanities
Material Type:
Interactive
Author:
Michael Benson
Date Added:
01/28/2016
False, Misleading, Clickbait-y, and/or Satirical “News” Sources
Conditions of Use:
No Strings Attached
Rating

This is a list of fake, false, or regularly misleading websites that are shared on Facebook and social media. Some of these websites may rely on “outrage” by using distorted headlines and decontextualized or dubious information in order to generate likes, shares, and profits. These websites are categorized with the number 1 next to them. Some websites on this list may circulate misleading and/or potentially unreliable information, and they are marked with a 2. Other websites on this list sometimes use clickbait-y headlines and social media descriptions, and they are marked with a 3. Other sources on this list are purposefully fake with the intent of satire/comedy, which can offer important critical commentary on politics and society, but have the potential to be shared as actual/literal news. They are marked with a 4.

Subject:
Communication
Material Type:
Reading
Author:
Melissa Zimdars
Date Added:
11/15/2016
A Field Guide to “Fake News” and Other Information Disorders
Conditions of Use:
No Strings Attached
Rating

A Field Guide to “Fake News” and Other Information Disorders explores the use of digital methods to study false viral news, political memes, trolling practices and their social life online. It responds to an increasing demand for understanding the interplay between digital platforms, misleading information, propaganda and viral content practices, and their influence on politics and public life in democratic societies.

Subject:
Communication
Material Type:
Reading
Author:
Jonathan Gray
Liliana Bounegru
Michele Mauri
Public Data Lab
Tommaso Venturini
Date Added:
12/27/2018
Gender and Japanese Popular Culture, Fall 2015
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This course examines relationships between identity and participation in Japanese popular culture as a way of understanding the changing character of media, capitalism, fan communities, and culture. It emphasizes contemporary popular culture and theories of gender, sexuality, race, and the workings of power and value in global culture industries. Topics include manga (comic books), hip-hop and other popular music, anime and feature films, video games, contemporary literature, and online communication. Students present analyses and develop a final project based on a particular aspect of gender and popular culture.

Subject:
World Cultures
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Ian Condry
Date Added:
01/01/2015
Graph Theory in Drama
Conditions of Use:
Read the Fine Print
Rating

Students use graph theory to create social graphs for their own social networks and apply what learn to create a graph representing the social dynamics found in a dramatic text. Students then derive meaning based on what they know about the text from the graphs they created. Students learn graph theory vocabulary, as well as engineering applications of graph theory.

Subject:
Engineering
Mathematics
Material Type:
Lesson Plan
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Brian Sandall
Ramsey Young
Date Added:
09/18/2014
Graphing Your Social Network
Conditions of Use:
Read the Fine Print
Rating

Students analyze their social networks using graph theory. They gather data on their own social relationships, either from Facebook interactions or the interactions they have throughout the course of a day, recording it in Microsoft Excel and using Cytoscape (a free, downloadable application) to generate social network graphs that visually illustrate the key persons (nodes) and connections between them (edges). The nodes in the Cytoscape graphs are color-coded and sized according to the importance of the node (in this activity, nodes are people in students' social networks). After the analysis, the graphs are further examined to see what can be learned from the visual representation. Students gain practice with graph theory vocabulary, including node, edge, betweeness centrality and degree on interaction, and learn about a range of engineering applications of graph theory.

Subject:
Engineering
Mathematics
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Brian Sandall
Ramsey Young
Date Added:
09/18/2014