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Advertising & Sales Promotion I
Conditions of Use:
Remix and Share
Rating

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
The Birth of a Word
Rating

MIT researcher Deb Roy wanted to understand how his infant son learned language -- so he wired up his house with videocameras to catch every moment (with exceptions) of his son's life, then parsed 90,000 hours of home video to watch "gaaaa" slowly turn into "water." Astonishing, data-rich research with deep implications for how we learn. Deb Roy studies how children learn language, and designs machines that learn to communicate in human-like ways. On sabbatical from MIT Media Lab, he's working with the AI company Bluefin Labs. A quiz, thought provoking question, and links for further study are provided to create a lesson around the 20-minute video. Educators may use the platform to easily "Flip" or create their own lesson for use with their students of any age or level.

Subject:
Early Childhood Development
Linguistics
Material Type:
Lecture
Provider:
TED
Provider Set:
TED-Ed
Author:
Deb Roy
Date Added:
12/01/2012
Building a Positive Online Presence
Conditions of Use:
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This resource is designed to help high school students build a positive online presence. Students will explore ways to use social media in professionally responsible ways, create an online portfolio, and review the legal and privacy issues surrounding an online presence.

Subject:
Career and Technical Education
Education
Educational Technology
Material Type:
Lesson Plan
Author:
MSDE Admin
Tracy Cramer
Date Added:
11/29/2018
Computer Skills Curriculum For Adult Learners
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This computer skills curriculum is designed for teaching computer skills, MS programs, and Social Media awareness to adult learners. The curriculum uses visual aids, practical application and performance based assessments making it appropriate for ESOL learners as well as native English speakers. Each module aligns with the corresponding Northstar Digital Literacy Assessment. Teacher notes, vocabulary lists, and additional resources are included in each module.

Material Type:
Full Course
Lesson Plan
Author:
Sherry Lehane
Date Added:
01/28/2016
Create and Curate: Mindful Learning for the 21st Century
Conditions of Use:
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Academic artist Enrique Legaspi grew up singing, skateboarding, and creating. As a teacher, one day he realized, "I'm doing everything I can, I'm staying up late, but I'm producing the same results. What's going on?" Now that he's begun to modify and adapt his teaching to his students' interests, Enrique's students are creating, curating and sharing their work using video and social media -- and it's made all the difference.

Subject:
Arts and Humanities
Material Type:
Lecture
Provider:
Big Ideas Fest / ISKME
Provider Set:
Big Ideas Fest
Author:
Enrique Gabriel Legaspi
Date Added:
12/05/2011
Critical Thinking & Social Media Technology
Conditions of Use:
No Strings Attached
Rating

This course is intended for people who aspire to know all about how to think smart, get logical, improve decision making skills and use social networking efficiently. The learner needs to have basic knowledge of computers and the Internet.

Subject:
Education
Material Type:
Full Course
Provider:
Commonwealth of Learning
Author:
Graphic Era Hill University
Date Added:
08/01/2016
Facebook Fiction
Conditions of Use:
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Rating

In order to get the most out of a piece of literature, students must empathize with the characters, try to understand what motivates the main characters, and how those characters perceive of and interact with their world. The way that our students perceive of and interact with their world is changing all the time. At this point in history, however, digital communication the key. Therefore, as teachers, if we can bring social media into the realm of literature, we have a better chance of engaging the students and getting them to see what lies within the protagonists on the page. This project has the student create a Facebook page for a character in the story, allowing each student to embody that character and interact with others from within that text or intertextually.

Subject:
Arts and Humanities
Material Type:
Interactive
Author:
Michael Benson
Date Added:
01/28/2016
False, Misleading, Clickbait-y, and/or Satirical “News” Sources
Conditions of Use:
No Strings Attached
Rating

This is a list of fake, false, or regularly misleading websites that are shared on Facebook and social media. Some of these websites may rely on “outrage” by using distorted headlines and decontextualized or dubious information in order to generate likes, shares, and profits. These websites are categorized with the number 1 next to them. Some websites on this list may circulate misleading and/or potentially unreliable information, and they are marked with a 2. Other websites on this list sometimes use clickbait-y headlines and social media descriptions, and they are marked with a 3. Other sources on this list are purposefully fake with the intent of satire/comedy, which can offer important critical commentary on politics and society, but have the potential to be shared as actual/literal news. They are marked with a 4.

Subject:
Communication
Material Type:
Reading
Author:
Melissa Zimdars
Date Added:
11/15/2016
A Field Guide to “Fake News” and Other Information Disorders
Conditions of Use:
No Strings Attached
Rating

A Field Guide to “Fake News” and Other Information Disorders explores the use of digital methods to study false viral news, political memes, trolling practices and their social life online. It responds to an increasing demand for understanding the interplay between digital platforms, misleading information, propaganda and viral content practices, and their influence on politics and public life in democratic societies.

Subject:
Communication
Material Type:
Reading
Author:
Jonathan Gray
Liliana Bounegru
Michele Mauri
Public Data Lab
Tommaso Venturini
Date Added:
12/27/2018
Graph Theory in Drama
Conditions of Use:
Read the Fine Print
Rating

Students use graph theory to create social graphs for their own social networks and apply what learn to create a graph representing the social dynamics found in a dramatic text. Students then derive meaning based on what they know about the text from the graphs they created. Students learn graph theory vocabulary, as well as engineering applications of graph theory.

Subject:
Engineering
Mathematics
Material Type:
Lesson Plan
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Brian Sandall
Ramsey Young
Date Added:
09/18/2014
Graphing Your Social Network
Conditions of Use:
Read the Fine Print
Rating

Students analyze their social networks using graph theory. They gather data on their own social relationships, either from Facebook interactions or the interactions they have throughout the course of a day, recording it in Microsoft Excel and using Cytoscape (a free, downloadable application) to generate social network graphs that visually illustrate the key persons (nodes) and connections between them (edges). The nodes in the Cytoscape graphs are color-coded and sized according to the importance of the node (in this activity, nodes are people in students' social networks). After the analysis, the graphs are further examined to see what can be learned from the visual representation. Students gain practice with graph theory vocabulary, including node, edge, betweeness centrality and degree on interaction, and learn about a range of engineering applications of graph theory.

Subject:
Engineering
Mathematics
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Brian Sandall
Ramsey Young
Date Added:
09/18/2014
Health promotion and fake health science on social media
Conditions of Use:
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In this session you will be introduced to the methods and dynamics of relevance for health promotion on social media with specific focus on the role and impact of fake health science . The exercise is based on a simulation game where students will join an already established secret Facebook group.

Subject:
Health, Medicine and Nursing
Information Science
Communication
Education
Higher Education
Material Type:
Lecture
Lesson
Author:
Dan Meyrowitsch
Date Added:
05/15/2019
How Social Media Can Make History
Rating

While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics. A quiz, thought provoking question, and links for further study are provided to create a lesson around the 20-minute video. Educators may use the platform to easily "Flip" or create their own lesson for use with their students of any age or level.

Subject:
Communication
Material Type:
Lecture
Provider:
TED
Provider Set:
TED-Ed
Author:
Clay Shirky
Date Added:
03/13/2008
ICT Essentials for Teachers - eMail & Social Media
Conditions of Use:
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This is a unit of study whose competency is to describe the functions and purpose of internet in the classroom and demonstrate the capability of using the internet including e-mail, search, and social media functions in classwork.

Subject:
Education
Material Type:
Unit of Study
Provider:
Ministry of Education (Rwanda)
Author:
Rwanda Education Board
Date Added:
10/29/2016