Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

In this presentation from the Institute of Film and Television Studies' Ephemeral Media Workshops Charlie Mawer from Red Bee Media, discusses his company's work on the branding and promotion of television channels; from BBC channels through to new channels like Dave.

Presentation produced/delivered: June/July 2009

Suitable for undergraduate study and community education

Charlie Mawer, Executive Creative Director, Red Bee Media

Charlie Mawer, after a spell of writing comedy, joined a fledgling BBC creative department eventually becoming Executive Creative Director. In 2005 he helped transform the company into Red Bee Media.

Since then he has overseen high profile work including the rebranding of BBC1, BBC3, Virgin1 and the network rebranding of UKTV including the IPA gold winning creation of Dave.

Red Bee Media works globally with media brands including Disney, Discovery, ESPN, Canal+, and has produced branding for CCTV – China Central Television’s Olympic channel, the host broadcaster for the Beijing Olympics.

Cure, prevent or promote? Watch Professor Hans Rosling explain the different roles of a health system.
Get transcript for video here: https://www.oercommons.org/courseware/module/58789/overview

This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

This resource was developed by a working group from the Iowa Open Education Action Team (Iowa OER). Our team built upon DOERS3's OER in Tenure & Promotion Matrix to help faculty and staff advocate for the inclusion of open educational practices (OEP) in promotion, tenure, and faculty evaluation practices at their institutions. Below, you can find our main document, directions for interacting with the text, and handouts you can use or adapt for your own advocacy work.

​A critical part of sustaining Open Educational Resources (OER) in higher education is recognizing the contributions by instructors who create and improve them as part of their professional work. In order to aid this effort, Driving OER Sustainability for Student Success (DOERS3) has developed an adaptable advisory model to help guide faculty as they attempt to include their OER work in their tenure and promotion portfolios. This model is in no way exhaustive and will likely be most useful as either a way for faculty to start thinking about how to best fit their OER work into their local T&P guidelines or as an OER adapted to those local concerns. Although this document in its current form was created with individual faculty in mind, DOERS3 encourage T&P committees themselves to adapt and edit this document to use as guidance for their faculty.

The Journal Impact Factor (JIF) was originally designed to aid libraries in deciding which journals to index and purchase for their collections. Over the past few decades, however, it has become a relied upon metric used to evaluate research articles based on journal rank. Surveyed faculty often report feeling pressure to publish in journals with high JIFs and mention reliance on the JIF as one problem with current academic evaluation systems. While faculty reports are useful, information is lacking on how often and in what ways the JIF is currently used for review, promotion, and tenure (RPT). We therefore collected and analyzed RPT documents from a representative sample of 129 universities from the United States and Canada and 381 of their academic units. We found that 40% of doctoral, research-intensive (R-type) institutions and 18% of master’s, or comprehensive (M-type) institutions explicitly mentioned the JIF, or closely related terms, in their RPT documents. Undergraduate, or baccalaureate (B-type) institutions did not mention it at all. A detailed reading of these documents suggests that institutions may also be using a variety of terms to indirectly refer to the JIF. Our qualitative analysis shows that 87% of the institutions that mentioned the JIF supported the metric’s use in at least one of their RPT documents, while 13% of institutions expressed caution about the JIF’s use in evaluations. None of the RPT documents we analyzed heavily criticized the JIF or prohibited its use in evaluations. Of the institutions that mentioned the JIF, 63% associated it with quality, 40% with impact, importance, or significance, and 20% with prestige, reputation, or status. In sum, our results show that the use of the JIF is encouraged in RPT evaluations, especially at research-intensive universities, and indicates there is work to be done to improve evaluation processes to avoid the potential misuse of metrics like the JIF.