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Core Concepts of Marketing
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CC BY
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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Marketing Management
Conditional Remix & Share Permitted
CC BY-NC-SA
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15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Mizik, Natalie
Date Added:
09/01/2010
Special Seminar in Marketing: Marketing Management
Conditional Remix & Share Permitted
CC BY-NC-SA
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The purpose of 15.840 is to:

Introduce key marketing ideas and phenomena.
Develop students' skills in marketing analysis and planning.
Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Ariely, Dan
Norton, Michael
Date Added:
02/01/2004