In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

This three-part activity is designed for college-level intermediate Spanish classes with specific reference to Spanish-English bilinguals. Section one facilitates a review of Spanish grammar (e.g., article-noun agreement, accent and spelling/pronunciation rules), while also raising cultural awareness (e.g.,  stereotypes). Section two situates the lesson in business marketing themes and vocabulary by addressing slogans and logos. The student is asked to create their own design and to avoid grammatical errors and stereotypes. Finally, in section three, the student will compose a formal email to the "marketing manager" in order to discuss the shortcomings of the design of the original merchandise and to introduce their own design improvements. 

This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:

"Understanding how human decision-making and preferences manifest before conscious thought has long challenged researchers focused on cognitive and information science. Now, the field of neuromarketing – a discipline that looks at the neurocognitive underpinnings of consumer behavior – is starting to uncover, in amazing detail, exactly how the brain goes about recognizing a brand. An international research team based in Auckland University of Technology and Nottingham Trent University has devised a new machine learning method that tracks brain responses to logos on the millisecond timescale…even before conscious thoughts are formed. Their results shed light on the early spikes in brain activity that are tied to brand awareness. The method utilizes one of the most promising recent trends in artificial intelligence research: spiking neural networks. These networks use algorithms loosely modeled on the behavior of the human brain to recognize patterns in sets of streaming data..."

The rest of the transcript, along with a link to the research itself, is available on the resource itself.