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Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing
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This textbook focuses on a specific internet marketing tools, including the basics ...

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as effective foundation for holistic marketing, writing effective online copy, successful email marketing campaigns, online advertising, search engine optimisation, social media, measurability and performance indicators, mobile marketing, and developing a holistic plan for success.

Subject:
Business and Communication
Marketing
Material Type:
Textbooks
Provider:
University of Capetown
Provider Set:
UCT OpenContent
Author:
Alex Trengove Jones
Anna Malczyk
Justin Beneke