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Description: Advertising Management is a planned managerial process designed to oversee and control the various advertising activities – Here we are going to see an introduction, scope, feature and appeals of advertising, in brief.Learning outcome: After learning this content, learner can understand the concepts of feature elements, colour scheme, appeal applied in an advertisement
- Subject:
- Management
- Material Type:
- Lecture Notes
- Module
- Reading
- Unit of Study
- Author:
- Dr. Vanitha V
- Date Added:
- 09/12/2020