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Ad Access: Train Advertisements
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The Ad*Access Project presents images and database information advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. This selection of ads is about trains.

Subject:
Arts and Humanities
Business and Communication
U.S. History
Material Type:
Diagram/Illustration
Primary Source
Provider:
Duke University
Provider Set:
Duke University Libraries
Date Added:
03/24/2014
Remix
Advertise a Form of Advertising
Conditional Remix & Share Permitted
CC BY-NC-SA
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Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Subject:
Marketing
Education
Material Type:
Activity/Lab
Lesson
Lesson Plan
Author:
Brittany McPhillips
Date Added:
08/08/2019
Advertising & Sales Promotion I
Conditional Remix & Share Permitted
CC BY-NC
Rating
3.5 stars

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
All's Well that Sells Well: A Creative Introduction to Shakespeare
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Some Rights Reserved
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Students compare attending a performance at The Globe Theater with attending a modern theater production or movie. They then create a commercial for an Elizabethan audience promoting a modern product.

Subject:
Language, Grammar and Vocabulary
Reading Foundation Skills
Reading Informational Text
Reading Literature
Speaking and Listening
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/25/2013
American Consumer Culture
Conditional Remix & Share Permitted
CC BY-NC-SA
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This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
World Cultures
U.S. History
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Meg Jacobs
Date Added:
02/16/2011
Critical Media Literacy: Commercial Advertising
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By looking at advertising and mass media critically, students begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture.

Subject:
Language, Grammar and Vocabulary
Reading Foundation Skills
Reading Informational Text
Reading Literature
Speaking and Listening
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/30/2013
Critical Thinking & Health
Only Sharing Permitted
CC BY-NC-ND
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This kit provides teachers and other educators with the materials to help young children begin to understand the purpose of TV commercials (and advertising in general) in terms of selling intent, and to recognize the types of tricks that advertisers may use to make products look better than they really are. Specific lessons focus on foods groups and misleading nutritional messages commonly found in children's TV commercials, especially the "complete breakfast shot" and highly sugared pseudo-fruit snacks and beverages. Lessons are designed to address developmentally appropriate health standards, and many different commercials are provided so that children can discuss and practice what they have learned.

Subject:
Nutrition
Material Type:
Activity/Lab
Diagram/Illustration
Lesson Plan
Teaching/Learning Strategy
Unit of Study
Provider:
Ithaca College
Provider Set:
Project Look Sharp
Author:
Cyndy Scheibe & Jane Koestler
Date Added:
05/08/2013
Decoding the Dystopian Characteristics of Macintosh's "1984" Commercial
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This lesson uses the "1984" Macintosh Commercial to introduce students to dystopian characteristics. Students analyze techniques used in the commercial and identify the comments that it makes about contemporary society.

Subject:
Arts and Humanities
Sociology
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/30/2013
Digital Survival Skills Module 1: My Media Environment
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
5.0 stars

The information revolution of the 21st century is as significant and transformative as the industrial revolution of the 19th century. In this unit, students – and by proxy their families – will learn about the challenges of our current information landscape and how to navigate them. This unit is split into four modules. These modules can be done sequentially or stand on their own, depending on students’ needs and teachers’ timeframes. In this module (1 of 4), students analyze their own use of online social media platforms and learn how filter bubbles and confirmation bias shape the content of their media environment. 

Subject:
Information Science
Journalism
English Language Arts
Material Type:
Module
Unit of Study
Author:
Liz Crouse
Shawn Lee
Date Added:
03/08/2020
Exploring Consumerism Where Ads and Art Intersect
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Some Rights Reserved
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Students add up the effect of images and persuasive language to analyze the art and words in advertisements.

Subject:
Language, Grammar and Vocabulary
Reading Foundation Skills
Reading Informational Text
Reading Literature
Speaking and Listening
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/30/2013
Green Marketing
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Educational Use
Rating
0.0 stars

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Subject:
Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Denise W. Carlson
Jane Evenson
Mindy Schaefer Zarske
Date Added:
10/14/2015
Grocery Store Marketing Tour
Unrestricted Use
CC BY
Rating
0.0 stars

A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Marketing
Economics
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
Grocery Store Scavenger Hunt: Researching Nutrition to Advertise for Health
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Some Rights Reserved
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After researching nutrition and analyzing food advertisements, students work in cooperative groups to create their own advertisements for food products.

Subject:
Arts and Humanities
Nutrition
Material Type:
Activity/Lab
Lesson Plan
Unit of Study
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
08/23/2013
Hemispheric Lateralization: Are You Left- or Right-Brained?
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
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An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Subject:
Business and Communication
Economics
Psychology
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Introduction to Media Studies, Fall 2003
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
4.0 stars

Offers an overview of the social, cultural, political, and economic impact of mediated communication on modern culture. Combines critical discussions with hands-on "experiments" working with different media. Media covered include radio, television, film, the printed word, and digital technologies. Topics include the nature and function of media, core media institutions, and media in transition.

Subject:
Economics
Material Type:
Full Course
Homework/Assignment
Syllabus
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Walsh, Andrea S.
Date Added:
01/01/2003
Introduction to Visual Media Literacy
Conditional Remix & Share Permitted
CC BY-NC
Rating
5.0 stars

This social media literacy unit introduces students to foundational skills in analyzing images and social media posts. It also reenforces critical thinking questions that can be applied to various forms of media. This unit was taught to 9th grade students but is easily adaptible to a range of secondary classrooms. It was also taught in conjunction with another unit focused on social media platforms and content.

Subject:
Graphic Arts
Communication
Marketing
Electronic Technology
Composition and Rhetoric
Reading Informational Text
Material Type:
Assessment
Homework/Assignment
Lesson Plan
Reading
Unit of Study
Author:
Shana Ferguson
Date Added:
12/30/2020
Launch! Advertising and Promotion in Real Time
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CC BY-NC-SA
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Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Amit Nizan
Lisa Cornell
Michael Solomon
Date Added:
01/01/2009
Loaded Words: Vocabulary That Packs a Punch in Persuasive Writing
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Some Rights Reserved
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In this minilesson, students practice identifying and purposefully using vocabulary in persuasive writing that is intended to have an emotional impact on the reader.

Subject:
Language, Grammar and Vocabulary
Reading Foundation Skills
Reading Informational Text
Reading Literature
Speaking and Listening
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
11/25/2013
Media and Food Choice by B. Cullinan & K. Smith (46.WCS)
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

In this unit, students explore and discuss video clips, articles, advertisements, myths, and other relevant information about how media sources affect our food choices.In particular, students learn about the marketing of food to children and adolescents. The unit will culminate with students working in groups of 3 to create a media presentation that can serve as a decision-making guide to inform food choices/decisions.Standards:CCSS English Language Arts (Grades 7-8)Ohio Standards for Technology   

Subject:
Educational Technology
English Language Arts
Material Type:
Lesson Plan
Author:
Cathryn Chellis
Blended Learning Teacher Practice Network
Date Added:
11/08/2018