Students will talk about news and how they access it. In the main activity, students will make an ad supporting or opposing a certain product, they will have to make their case to the rest of the group.Students will learn how to discuss items and express opinions on items to a group.
The Ad*Access Project presents images and database information advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. This selection of ads is about trains.
Students will be able to identify cognates and false cognates by playing a game of Kahoot and looking at different advertisements in Spanish.
The purpose of 15.840 is to:
Introduce key marketing ideas and phenomena.
Develop students' skills in marketing analysis and planning.
Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.
In this project (made up of 3 90-minute lessons) students will explore the fascinating world of advertising and its relationship with culture. Through a series of lessons, they will learn about different types of advertisements, the history and purpose of advertising, the effectiveness of various advertising strategies, and the cultural elements embedded in advertisements from different cultures. Students will engage in activities such as brainstorming, analysis of advertisements, group discussions, and presentations. They will apply their language skills to express their insights and make connections between advertisements and the cultures they represent/build/appeal to. This project aims to enhance students' critical thinking, cultural awareness, and communication skills while exploring the dynamic field of advertising in both local and global contexts.
This subpage of the Virtual Arabic blog offers realia material (realia is real life material meant to be used to aid language study in classroom situations) regarding food and drink items found in different parts of the world. The items are listed on various Arabic signs and advertisements, and serve as useful examples of how food and drink material are visually and stylistically represented in the restaurant and advertisement industries.