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Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
- Subject:
- Business and Communication
- Material Type:
- Textbook
- Provider:
- The Saylor Foundation
- Provider Set:
- Saylor Textbooks
- Author:
- G. Lawrence Sanders
- Date Added:
- 02/17/2015