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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
- Subject:
- Business and Communication
- Material Type:
- Textbook
- Provider:
- The Saylor Foundation
- Provider Set:
- Saylor Textbooks
- Author:
- Cornelis de Kluyver
- Date Added:
- 02/17/2015