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History and Purpose of Copyright Infographic
Unrestricted Use
CC BY
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Copyright can be a tricky area of law. However, understanding the basis of copyright law, what it protect, and copyright's limitations helps make sure we do not violate copyright law and the creators it protects.

Subject:
Business and Communication
Communication
Marketing
Public Relations
Material Type:
Reading
Author:
Julie Walker
Date Added:
10/17/2021
How I Did It: Successful Indie Authors Share How They Create Books
Only Sharing Permitted
CC BY-NC-ND
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Short Description:
How I Did It: Successful Indie Authors Share How They Create Books compiles the stories of self-publishing indie authors, publishers and other organizations who publish that have successfully created their books and streamlined the costly, difficult parts of book production by using the simple rapid publishing system Pressbooks.com.

Long Description:
How I Did It: Successful Indie Authors Share How They Create Books compiles the stories of self-publishing indie authors, publishers and other organizations who publish that have successfully created their books and streamlined the costly, difficult parts of book production by using the simple rapid publishing system Pressbooks.com.

In addition to file conversion and book design, these authors share their secrets to successful self-publishing and marketing for books as well as insights on the writing, editing and other parts of the process of book publishing.

Word Count: 10517

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Subject:
Arts and Humanities
Business and Communication
Composition and Rhetoric
English Language Arts
Literature
Marketing
Material Type:
Textbook
Provider:
Pressbooks
Date Added:
02/08/2024
How to Develop "Breakthrough" Products and Services
Conditional Remix & Share Permitted
CC BY-NC-SA
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To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subject:
Applied Science
Business and Communication
Engineering
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
von Hippel, Eric
Date Added:
02/01/2004
Indigenous Businesses in the BC Interior: Case Studies in Marketing
Conditional Remix & Share Permitted
CC BY-NC
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This compilation of Indigenous Business Case Studies, focusing on the BC Interior, explores marketing challenges and approaches of a variety of indigenous-owned businesses. The authors had the opportunity to have conversations with the business owners and feel honoured to have been trusted with information and data to put this collection together.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Thompson Rivers University
Date Added:
03/04/2024
Indigenous Peoples in Education: A Stock Photo Collection – An Image SPLOT
Conditional Remix & Share Permitted
CC BY-NC-SA
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The team at Thompson Rivers University created the Indigenous Education Stock Photos collection due to a lack of open-source photos of Indigenous students for use in OER. The spirit of the photo collection is to allow educators to represent Indigenous peoples in their OER so that Indigenous students can see themselves reflected in their learning materials.

This project was funded jointly by BCcampus and the TRU OER Development Grant and developed in consultation with the TRU Office of Indigenous Education and a TRU community stakeholder session. TRU production and media teams and the TRU Open Press assisted in producing the content.

All photos have a CC BY NC SA license:

- You may use, adapt, and share them, but you must attribute the photographer and link back to the collection

- You may not use the photos for commercial purposes

- You must distribute any created derivatives under the photo’s original license

Subject:
Business and Communication
Communication
Ethnic Studies
Marketing
Social Science
Material Type:
Diagram/Illustration
Author:
TRU Press
Thompson River University
Date Added:
02/15/2024
An Insight Into Marketing (Promotion)
Conditional Remix & Share Permitted
CC BY-NC-SA
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This project aims to teach college students, who have English as a second language with a B2 level, about marketing strategies and promotion. The content objectives focus on developing students' understanding of marketing strategies, promoting their ability to write effective promotions, and enabling them to create interactive websites or social media campaigns for promoting products or services. Additionally, the language objectives aim to enhance students' marketing and advertising vocabulary, practice summarizing guidelines for successful marketing using appropriate language, and deliver presentations to the class using clear and concise marketing language. Throughout the project, students will engage in hands-on activities to apply their knowledge and skills in the field of marketing.

Subject:
Marketing
Material Type:
Lesson Plan
Author:
Gohar I Nayab Zahid
Date Added:
07/14/2023
Intellectual Property
Conditional Remix & Share Permitted
CC BY-NC-SA
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This lesson plan goes over the basics of intellectual property rights and laws that protect intellectual property. There are some links to real world examples in the presentation as well. This lesson plan includes a presentation, worksheet, and a key. 

Subject:
Management
Marketing
Material Type:
Homework/Assignment
Lesson Plan
Author:
Brittney Patterson
Date Added:
07/06/2023
Interview Process Training
Unrestricted Use
Public Domain
Rating
0.0 stars

With our tutorial, we want to send everyone into the interview room (or potentially virtual interview room) prepared and confident. You know you have skills and talents to offer to the employer, you know you are the best fit for the position, so now the preparation you complete for that interview will ensure the employer knows it too.We break down the four phases of an interview process: Preparation, What to Wear, How to Present Your Best Self, and How to Follow Up.

Subject:
Communication
Marketing
Material Type:
Activity/Lab
Assessment
Interactive
Lesson
Student Guide
Author:
Sarah Sandoval
Casey Herko
Terri Kelly
Coleen Morris
Date Added:
10/01/2020
Introducing Marketing
Unrestricted Use
CC BY
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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Available as PDF.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
John Burnett
Date Added:
12/13/2022
Introduction to Business Administration
Unrestricted Use
CC BY
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0.0 stars

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance.
Chapter 1: Understanding Economic Systems and Business
Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
Chapter 3: Competing in the Global Marketplace
Chapter 4: Forms of Business Ownership
Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
Chapter 6: Management and Leadership in Today's Organizations
Chapter 7: Designing Organizational Structures
Chapter 8: Managing Human Resources and Labor Relations
Chapter 9: Motivating Employees
Chapter 10: Achieving World-Class Operations Management
Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
Chapter 12: Distributing and Promoting Products and Services
Chapter 13: Using Technology to Manage Information
Chapter 14: Using Financial Information and Accounting
Chapter 15: Understanding Money and Financial Institutions
Chapter 16: Understanding Financial Management and Securities Markets

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Affordable Learning LOUISiana
Author:
Braden Watson (Editor)
Brain Sherman (Editor)
Elisabeth Cason (Editor)
LOUIS: The Louisiana Library Network
Nicole Ortloff (Editor)
Philippe Lannelongue (Editor)
Date Added:
01/14/2023
Introduction to Consumer Behaviour
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.

Word Count: 106723

ISBN: 978-1-77420-116-9

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Finance
Management
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/25/2021
Introduction to Consumer Behaviour Ancillary Resources
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

Word Count: 21527

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Finance
Management
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/25/2021
Introduction to Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
North Shore Community College
Author:
Dianne McDermott Cerasuolo
Date Added:
05/14/2019
Introduction to Marketing II 2e (MKTG 2005)
Unrestricted Use
CC BY
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0.0 stars

2nd EDITION

Short Description:
Part II of NSCC's Introduction to Marketing. Part 1: Introduction to Marketing I 2e (MKTG 1010). Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Send an email to request access. Supplementary Teaching Resources Available.

Long Description:
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Word Count: 159000

ISBN: 978-1-990641-19-0

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
NSCC
Author:
Barb Powers
Deirdre Evans
Di Best
George Swaniker
Jules Fauteux
Lumen Learning
NSCC
Rankin MacMaster
Date Added:
08/01/2021
Introduction to Marketing II (MKTG 2005)
Unrestricted Use
CC BY
Rating
0.0 stars

There is a newer edition of this book.

Short Description:
Newer 2021 Edition. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Supplementary Teaching Resources Available. Send an email to request access.

Long Description:
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Word Count: 148428

ISBN: 978-1-990641-11-4

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
08/04/2020
Introduction to Visual Media Literacy
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This social media literacy unit introduces students to foundational skills in analyzing images and social media posts. It also reenforces critical thinking questions that can be applied to various forms of media. This unit was taught to 9th grade students but is easily adaptible to a range of secondary classrooms. It was also taught in conjunction with another unit focused on social media platforms and content.

Subject:
Communication
Composition and Rhetoric
Electronic Technology
Graphic Arts
Marketing
Reading Informational Text
Material Type:
Lesson
Author:
Sarah Burden
Shana Ferguson
Date Added:
12/08/2021
Introduction to Visual Media Literacy
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This social media literacy unit introduces students to foundational skills in analyzing images and social media posts. It also reenforces critical thinking questions that can be applied to various forms of media. This unit was taught to 9th grade students but is easily adaptible to a range of secondary classrooms. It was also taught in conjunction with another unit focused on social media platforms and content.

Subject:
Communication
Composition and Rhetoric
Electronic Technology
Graphic Arts
Marketing
Reading Informational Text
Material Type:
Activity/Lab
Homework/Assignment
Lecture Notes
Author:
Lauren Denning
Date Added:
11/22/2021
Introduction to Visual Media Literacy
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This social media literacy unit introduces students to foundational skills in analyzing images and social media posts. It also reenforces critical thinking questions that can be applied to various forms of media. This unit was taught to 9th grade students but is easily adaptible to a range of secondary classrooms. It was also taught in conjunction with another unit focused on social media platforms and content.

Subject:
Communication
Composition and Rhetoric
Electronic Technology
Graphic Arts
Marketing
Reading Informational Text
Material Type:
Assessment
Homework/Assignment
Lesson Plan
Reading
Unit of Study
Author:
Shana Ferguson
Date Added:
12/30/2020
Intro to Social Media
Unrestricted Use
CC BY
Rating
0.0 stars

Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Education
Higher Education
Marketing
Social Science
Sociology
Material Type:
Textbook
Provider:
Oklahoma State University
Author:
Cheryl Lawson
Date Added:
06/23/2022