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The 4 Ps of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Here is an excerpt of a chapter form Principles of Marketing. It was modified in style and by adding in a video or the 4 Ps of Marketing. This is for a course in which I am enrolled and not intended for educational or commercial use.

Subject:
Business and Communication
Material Type:
Reading
Author:
Cory Gagnon
Date Added:
11/12/2017
Accountability in Higher Education
Unrestricted Use
CC BY
Rating
0.0 stars

As it is seen in the video, Declining by Degrees: Higher Education at Risk, it is evident that the majority of students graduating from high school prefer to seek for higher education. In the United States of America, it is obvious that if an individual seeks to secure an average life it is vital for them to get a high level education.

Subject:
Accounting
Material Type:
Homework/Assignment
Author:
Dakota Leest
Date Added:
11/16/2018
Advertising & Sales Promotion I
Conditional Remix & Share Permitted
CC BY-NC
Rating
3.5 stars

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
BA 101 - Introduction to Business
Unrestricted Use
CC BY
Rating
0.0 stars

This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.

Course Outcomes:
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 223 - Principles of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 275 - Business Quantitative Methods
Unrestricted Use
CC BY
Rating
0.0 stars

This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.

Course Outcomes:
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
The Business of Food
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

Objectives:
- To explain some of the advertising methods used by the fast food industry.
- To understand the potential consequences of fast food on health.
- To discuss the difference between health food and fast food advertising.

Subject:
Life Science
Nutrition
Material Type:
Activity/Lab
Interactive
Lecture Notes
Provider:
Healthy Planet USA
Date Added:
09/30/2015
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Clickbait - Who's It For?
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Students will be able to identify what is clickbait, and how it is used once the viewer engages. This lesson is part of a media unit curated at our Digital Citizenship website called "Who Am I Online?"

Subject:
Communication
Marketing
Educational Technology
Material Type:
Activity/Lab
Lesson Plan
Author:
Beth Clothier
John Sadzewicz
Dana John
Angela Anderson
Date Added:
06/13/2020
Cola Brains
Read the Fine Print
Rating
0.0 stars

For over fifty years, Coke and Pepsi have spent billions trying to out-market each other. But a new brain study suggests that one brand has much deeper effects. This Science Update explores the affect advertising poses on the consumer's choice.

Subject:
Business and Communication
Marketing
Psychology
Material Type:
Activity/Lab
Lecture
Provider:
AAAS
Provider Set:
Science Netlinks
Date Added:
11/16/2008
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
4.25 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Create a Company
Unrestricted Use
Public Domain
Rating
0.0 stars

In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
09/15/2017
Digital Age Skills: Direct Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This resource was created by Arielle Levine in collaboration with Kristen Evans as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Lesson Plans promoting both content area and digital age skills. This Lesson Plan is designed for students in grades 9-12 taking a Business course.   Students will create their three pieces of Direct Marketing (think e-mails or ads you receive in the mail) and then present them. Each of the ads needs to be marketed towards a distinctly different target market.

Subject:
Marketing
Material Type:
Lesson Plan
Author:
Kristen Evans
Date Added:
06/02/2020
E- Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

“The internet is becoming the town square for the global village of tomorrow'”. – Bill Gates.
The internet and other information technologies have created many interesting and
innovative ways to provide customer value since its inception in 1969. Web sites for
marketing communication and customer support; one-to-one communication to many
different receiving devices; consumer behavior insights based on offline and online data combination; inventory optimization through CRM-SCM integration; a single-minded focus on ROI and associated performance metrics are all important strategies. The social media provide perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life), gave consumers the opportunity to be heard in large numbers, and smart marketers have learned how to tap into these “citizen journalists” for improving products and marketing communication.

Subject:
Business and Communication
Education
Material Type:
Module
Author:
Kazi Sharmin Pamela
Date Added:
01/28/2016
Engineering Ethics
Read the Fine Print
Educational Use
Rating
0.0 stars

Students analyze an assortment of popular inventions to determine whom they are intended to benefit, who has access to them, who might be harmed by them, and who is profiting by them. Then they re-imagine the devices in a way that they believe would do more good for humanity. During the first 90-minute class period, they evaluate and discuss designs in small groups and as a class, examining their decision-making criteria. Collectively, they decide upon a definition of "ethical" that they use going forward. During the second period, students apply their new point-of-view to redesign popular inventions (on paper) and persuasively present them to the class, explaining how they meet the class standards for ethical designs. Two PowerPoint® presentations, a worksheet and grading rubric are provided.

Subject:
Career and Technical Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Alex Mejia
Amy A. Wilson
Christina Sias
Date Added:
02/17/2017
English Language Arts, Grade 11
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

The 11th grade learning experience consists of 7 mostly month-long units aligned to the Common Core State Standards, with available course material for teachers and students easily accessible online. Over the course of the year there is a steady progression in text complexity levels, sophistication of writing tasks, speaking and listening activities, and increased opportunities for independent and collaborative work. Rubrics and student models accompany many writing assignments.Throughout the 11th grade year, in addition to the Common Read texts that the whole class reads together, students each select an Independent Reading book and engage with peers in group Book Talks. Students move from learning the class rituals and routines and genre features of argument writing in Unit 11.1 to learning about narrative and informational genres in Unit 11.2: The American Short Story. Teacher resources provide additional materials to support each unit.

Subject:
English Language Arts
Material Type:
Full Course
Provider:
Pearson
Date Added:
10/06/2016
English Language Arts, Grade 11, American Dreamers
Rating
0.0 stars

In this unit, students will take a look at the historical vision of the American Dream as put together by our Founding Fathers. They will be asked: How, if at all, has this dream changed? Is this dream your dream? First students will participate in an American Dream Convention, acting as a particular historical figure arguing for his or her vision of the American Dream, and then they will write an argument laying out and defending their personal view of what the American Dream should be.

ACCOMPLISHMENTS

Students read and annotate closely one of the documents that they feel expresses the American Dream.
Students participate in an American Dream Convention, acting as a particular historical figure arguing his or her vision of the American Dream.
Students write a paper, taking into consideration the different points of view in the documents read, answering the question “What is the American Dream now?”
Students write their own argument describing and defending their vision of what the American Dream should be.

GUIDING QUESTIONS

These questions are a guide to stimulate thinking, discussion, and writing on the themes and ideas in the unit. For complete and thoughtful answers and for meaningful discussions, students must use evidence based on careful reading of the texts.

What has been the historical vision of the American Dream?
What should the American Dream be? (What should we as individuals and as a nation aspire to?)
How would women, former slaves, and other disenfranchised groups living during the time these documents were written respond to them?

BENCHMARK ASSESSMENT: Cold Read

During this unit, on a day of your choosing, we recommend you administer a Cold Read to assess students’ reading comprehension. For this assessment, students read a text they have never seen before and then respond to multiple-choice and constructed-response questions. The assessment is not included in this course materials.

Subject:
English Language Arts
Reading Informational Text
Reading Literature
Speaking and Listening
Material Type:
Unit of Study
Provider:
Pearson
English Language Arts, Grade 11, American Dreamers, Meeting the Players, American Dream Convention
Conditional Remix & Share Permitted
CC BY-NC
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0.0 stars

In this lesson, students will meet in groups, read some background information about characters, and create a shared page for the character they will represent at the American Dream Convention.

Subject:
English Language Arts
Material Type:
Lesson Plan
Provider:
Pearson
Date Added:
09/21/2015
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
Unrestricted Use
CC BY
Rating
0.0 stars

In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
03/17/2020
Food Packaging
Read the Fine Print
Educational Use
Rating
4.0 stars

This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or aid in the physical and chemical changes that can take place in a food, and identify a food appealingly. Then, in the associated activity, the students will have the opportunity to become packaging engineers by designing and building their own food package for a particular type of food.

Subject:
Architecture and Design
Engineering
Material Type:
Activity/Lab
Lesson Plan
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Chloe Mawer
Date Added:
09/18/2014
Fundamentals of Business: Canadian Edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Date Added:
06/28/2019
Green Marketing
Read the Fine Print
Educational Use
Rating
0.0 stars

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Subject:
Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Denise W. Carlson
Jane Evenson
Mindy Schaefer Zarske
Date Added:
10/14/2015
Grocery Store Marketing Tour
Unrestricted Use
CC BY
Rating
0.0 stars

A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Marketing
Economics
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
How to Make an Infographic with Easel.ly
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Educational Use
Rating
0.0 stars

Infographics can be useful tools whenever you are trying to convey information with a strong visual approach. Infographics are especially good at making numerical data easy to see and understand. By creating an infographic, your information can take on a life, tell a story, and make a more persuasive argument, which is why you encounter infographics in all kinds of situations from advertising and marketing to educational presentations and publications. Learn how to create an infographic with this video from KQED. ***Access to Teacher's Domain content now requires free login to PBS Learning Media.

Subject:
Arts and Humanities
Visual Arts
Marketing
Material Type:
Lecture
Provider:
PBS
Provider Set:
PBS Learning Media Teacher's Domain
Date Added:
06/25/2014
Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as effective foundation for holistic marketing, writing effective online copy, successful email marketing campaigns, online advertising, search engine optimisation, social media, measurability and performance indicators, mobile marketing, and developing a holistic plan for success.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Cape Town
Provider Set:
UCT OpenContent
Author:
Alex Trengove Jones
Anna Malczyk
Justin Beneke
Date Added:
07/26/2011
Introduction To Business (BUS 101)
Unrestricted Use
CC BY
Rating
0.0 stars

This introduction to business course covers five modules including: The Context of Business; Entrepreneurship and Legal Forms of Business; Marketing; Accounting, Finance, and Banking; Management.

Subject:
Business and Communication
Material Type:
Assessment
Full Course
Reading
Syllabus
Provider:
Washington State Board for Community & Technical Colleges
Provider Set:
Open Course Library
Date Added:
10/31/2011
Introduction to Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.

Subject:
Marketing
Material Type:
Full Course
Provider:
North Shore Community College
Author:
Dianne McDermott Cerasuolo
Date Added:
05/14/2019
Media and Food Choice by B. Cullinan & K. Smith (46.WCS)
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

In this unit, students explore and discuss video clips, articles, advertisements, myths, and other relevant information about how media sources affect our food choices.In particular, students learn about the marketing of food to children and adolescents. The unit will culminate with students working in groups of 3 to create a media presentation that can serve as a decision-making guide to inform food choices/decisions.Standards:CCSS English Language Arts (Grades 7-8)Ohio Standards for Technology   

Subject:
Educational Technology
English Language Arts
Material Type:
Lesson Plan
Author:
Cathryn Chellis
Blended Learning Teacher Practice Network
Date Added:
11/08/2018
Mercancía: Club de Fútbol
Unrestricted Use
CC BY
Rating
0.0 stars

This three-part activity is designed for college-level intermediate Spanish classes with specific reference to Spanish-English bilinguals. Section one facilitates a review of Spanish grammar (e.g., article-noun agreement, accent and spelling/pronunciation rules), while also raising cultural awareness (e.g.,  stereotypes). Section two situates the lesson in business marketing themes and vocabulary by addressing slogans and logos. The student is asked to create their own design and to avoid grammatical errors and stereotypes. Finally, in section three, the student will compose a formal email to the "marketing manager" in order to discuss the shortcomings of the design of the original merchandise and to introduce their own design improvements. 

Subject:
Languages
World Cultures
Business and Communication
Marketing
Material Type:
Homework/Assignment
Author:
Joshua Frank
Date Added:
11/17/2021
Nutrition 3: Got Broccoli?
Read the Fine Print
Rating
0.0 stars

This Science NetLinks lesson encapsulates what students have learned about nutrients, their different forms, and their importance for particular tasks in the body. It works in conjunction with Why We Need Food and Good Food, Good Health, which are Science NetLinks lessons on the digestive system and how vitamins and minerals help the body function, respectively. In this lesson, students are asked to look critically at the advertising claims of foods they eat, recognizing those that ascribe unrealistic, emotional, or psychological benefits to foods, rather than nutritional benefits.

Subject:
Marketing
Anatomy/Physiology
Ecology
Forestry and Agriculture
Nutrition
Material Type:
Lesson Plan
Teaching/Learning Strategy
Provider:
AAAS
Provider Set:
Science Netlinks
Date Added:
10/21/2005
Package Those Foods!
Read the Fine Print
Educational Use
Rating
0.0 stars

Student groups are challenged to create food packages for specific foods. They focus on three components in the design of their food packages; the packages must keep the food clean, protect or aid in the physical and chemical changes that can take place in the food, and present the food appealingly. They design their packaging to meet these requirements.

Subject:
Architecture and Design
Engineering
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Chloe Mawer
Date Added:
10/14/2015
The Power of Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
4.0 stars

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Kimberly Richmond
Date Added:
01/01/2010
A Primer on Sustainable Business
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

As you read A Primer on Sustainable Business, we challenge you to not think of sustainability as a program, an initiative, or an activity. Rather, sustainability is a mind-set, a philosophy, and worldview. Throughout each chapter, you are challenged to alter the way you view your job, the workplace, the business, and the world. Whether you are an executive, an entrepreneur, or an employee, A Primer on Sustainable Business will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Date Added:
11/26/2019
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Author Removed At Request Of Original Publisher
Date Added:
05/28/2019
Principles of Marketing
Read the Fine Print
Rating
4.5 stars

Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
03/31/2016