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How to Contruct A News Release in Journalism
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CC BY
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This OER will effectively teach the proper ways and formatting of how to cultivate a news or press release in journalism. It is a valuable resource designed to help students master crafting news releases. News releases are essential for communicating newsworthy information to the media and the public. This OER provides a comprehensive overview of the key components, writing techniques, and best practices for creating impactful news releases.Content and exercises will include tips on writing correctly formatted datelines, leads, nutgrafs, body paragraphs, quotes, proper information gathering and more!Navigate through the information in this module and complete the exercise to evaluate your understanding of the material. 

Subject:
Communication
Journalism
Public Relations
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Lecture Notes
Author:
Lauren Tabakin
Date Added:
10/31/2023
Image Composition
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CC BY-SA
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In this assignment, students learn how to identify and perform basic shot types. These shots are the building blocks for any media project. Students will go out and film examples of each of the basic shots. Students will use cameras on their cell phones and individually. Students will spend approximately 1 hour gathering images and uploading the videos to the class Powerpoint project.

Subject:
Communication
Film and Music Production
Journalism
Public Relations
Material Type:
Module
Author:
Erin Barney
Hans Aagard
Michael Kohntopp
Date Added:
05/13/2019
Instruction Guide: Responding to COVID-19
Unrestricted Use
CC BY
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This guide is intended to support you in adapting the State of Innovation’s “Food Chain” Challenge case into a lesson plan to implement with your students. It includes background information on the case, problem solving questions for students to work on, and suggested activities to use with your students. It also explains how you can get support during the Challenge, including helping your students connect with industry leaders throughout the Challenge.

Subject:
Biology
Career and Technical Education
Communication
Engineering
Health, Medicine and Nursing
Journalism
Life Science
Public Relations
Material Type:
Teaching/Learning Strategy
Author:
Julia Reed
Date Added:
11/04/2020
The Law of Mergers and Acquisitions
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CC BY-NC-SA
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This course is designed to give students an introduction to the law-sensitive aspects of Mergers & Acquisitions (M&A). In Module I, we examine the legal implications of key roles and deal structures, and walk through some of the issues that would typically arise in a simple and friendly transaction. We also give a class to the legal issues arising in LBOs and the legal concerns of financial sponsors more generally, and another class to employment-related issues, including those relating to managers facing unsettled circumstances.
In Module II, we look at a variety of complications, including those that arise in the friendly or unfriendly purchase of a publicly-held company; deals involving distressed and hi-tech companies; antitrust concerns; allegations of misconduct by management or board members; and deals involving non-U.S. companies.

Subject:
Business and Communication
Finance
Law
Management
Public Relations
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Akula, John
Date Added:
02/01/2003
Managing Transformations in Work, Organizations, and Society
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CC BY-NC-SA
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The course focuses on skills managers need to adapt to current sweeping changes in the nature of work and the workforce, in business organizations and their roles in society, and in the institutions that interact with work, particularly the labor market, community and family-centered groups. This year's teaching will be the basis for a workshop session at the Sloan School's 50th Anniversary Convocation.
The course will involve a mix of on-campus and off-campus students taking the course via distance learning, and professionals from a variety of organizations who will participate in specific modules of interest to them. One session will be linked to colleagues at Cambridge University in England where a parallel course is being offered.
Managerial issues addressed are associated with managing changes and innovations occurring in the nature of work and organizations and the role of the corporation in society. Topics covered include the changing social contract at work, integrating work and family, managing diversity, managing strategic labor-management partnerships, and managing relations between the firm and its multiple stakeholders. Subject is open to distance learning as well as on-campus students and to industry participants.

Subject:
Arts and Humanities
Business and Communication
Management
Philosophy
Public Relations
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Cutcher-Gershenfeld, Joel
Kochan, Thomas
Orlikowski, Wanda
Date Added:
02/01/2002
Managing and Volunteering In the Non-Profit Sector
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CC BY-NC-SA
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This is a course intended to give students a broad overview of the management challenges of the non-profit sector. It is not a detailed management course but rather is aimed at students who will likely relate to non-profits in a variety of ways (on the boards, as volunteers, as fund-raisers, and occasionally as staff).

Subject:
Business and Communication
Management
Political Science
Public Relations
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Osterman, Paul
Date Added:
02/01/2005
Media Mix and the Communication Funnel in a Public Relations Campaign
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CC BY-NC
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Public Relations campaigns are full of strategic communication decisions aimed at communicating with particular publics about particular issues in an effort to move them toward particular outcomes. While many individuals consider how one individual message may be written on one particular channel, campaigns typically involve multi-channel approaches where the movement through the communication funnel (from awareness to acceptance to action) is thoughtfully planned.This reading is an introduction for students to these concepts.

Subject:
Public Relations
Material Type:
Reading
Author:
Julie Walker
Date Added:
11/22/2021
Negotiation and Conflict Management
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CC BY-NC-SA
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Negotiation and Conflict Management presents negotiation theory – strategies and styles – within an employment context. 15.667 meets only eleven times, with a different topic each week, which is why students should commit to attending all classes. In addition to the theory and exercises presented in class, students practice negotiating with role-playing simulations that cover a range of topics. Students also learn how to negotiate in difficult situations, which include abrasiveness, racism, sexism, whistle-blowing, and emergencies. The course covers conflict management as a first party and as a third party: third-party skills include helping others deal directly with their conflicts, mediation, investigation, arbitration, and helping the system change as a result of a dispute.
Learning and grading in 15.667 is based on: readings, simulations and class discussions, four self-assessments, your analysis of the negotiations of others, writing each week in your journal, and writing three Little Papers.

Subject:
Arts and Humanities
Business and Communication
Communication
Management
Philosophy
Public Relations
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Rowe, Mary
Date Added:
02/01/2001
OER Student Advocate Toolkit
Unrestricted Use
CC BY
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This toolkit was created by OER student leaders in the CCC and CSU systems. The toolkit's purpose is to motivate students to get involved in OER advocacy and the Open Education movement, as well as make it known that students can make a difference in their education. Education costs can be cut to a fraction of the price with OER, which would allow for more students to be able to access knowledge and higher education. While this toolkit contains some examples and suggestions specific to California institutions, it can still be helpful for all college students. Thanks to the Michelson 20MM Foundation's financial support students were paid for their work and contributions in creating this document, as well as presenting at conferences.

Subject:
Higher Education
Political Science
Public Relations
Material Type:
Full Course
Primary Source
Reading
Student Guide
Author:
Barbara Illowsky
Ryan Erickson-Kulas
Jenifer Vang
Trudi Radtke
Natalie Miller
Timothy Maldonado
Ashley Chavez
Carlos Espinoza
Laura Cruz
Kelsey Smith
Edwin Hernandez Armenta
Date Added:
04/29/2020
Open Educational Resources
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CC BY
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This Open Educational Resources site will complement textbooks and lectures with obvious information gaps. An extension of regular learning content. For example, you can accompany the text with multimedia materials such as videos. By presenting information in multiple formats, students can more easily learn the material being taught.

Subject:
Accounting
Algebra
Anatomy/Physiology
Applied Science
Architecture and Design
Art History
Arts and Humanities
Biology
Business and Communication
Calculus
Chemistry
Communication
Composition and Rhetoric
Computer Science
Criminal Justice
Culinary Arts
Cultural Geography
Early Childhood Development
Economics
Education
Elementary Education
Engineering
English Language Arts
Environmental Science
Finance
Geology
Geometry
Graphic Arts
Graphic Design
Health, Medicine and Nursing
History
Language Education (ESL)
Law
Literature
Management
Marketing
Mathematics
Numbers and Operations
Nutrition
Performing Arts
Philosophy
Physics
Psychology
Public Relations
Reading Literature
Sociology
Statistics and Probability
U.S. History
World History
Material Type:
Activity/Lab
Case Study
Lecture Notes
Author:
Vanessa Vazquez
Date Added:
09/20/2022
Overviewing the Planning and Implementation Phases of a Public Relations Campaign
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CC BY-NC
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Public Relations Campaigns can be a little difficult to manage, especially when you are just starting out. Often when we get into the minutae of how research is done or what evalution looks like, we miss the big picture overviews of how the planning and implementation phases differ.This short reading overviews some basic concepts in the planning and implementation phases in an effort to keep in mind the small details and the overall purpose of the campaign.

Subject:
Public Relations
Material Type:
Reading
Author:
Julie Walker
Date Added:
11/22/2021
PBM 110 - Communication in Practical Business Management
Unrestricted Use
CC BY
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In this course students will develop oral and written communication skills that will allow a business professional to communicate effectively with customers, clients, and employees. Students will develop and deliver effective presentations using presentation software, learn negotiating skills, and practice extemporaneous speaking. Students will craft effective emails, product descriptions, resumes, and other business-related writing and oral communication skills. Students will practice skills needed to effectively apply and interview for jobs.

Course Outcomes:
1. Communicate effectively in customer service situations and with vendors.
2. Concisely and professionally document agreements.
3. Deliver effective presentations that utilize charts or visual aids in presentation software.
4. Write effective text aimed at customers using a variety of formats (e.g. emails, blog posts, social media, and printed promotional material).
5. Write effective job application materials and employ effective oral communication in an interview.

Subject:
Business and Communication
Public Relations
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
People and Organizations
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CC BY-NC-SA
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15.668 People and Organizations examines the historical evolution and current human and organizational contexts in which scientists, engineers and other professionals work. It outlines today's major challenges facing the management profession. The course uses interactive exercises, simulations and problems to develop critical skills in negotiations, teamwork and leadership. Students will be introduced to concepts and tools to analyze work and leadership experiences in optional undergraduate fieldwork projects.

Subject:
Business and Communication
Management
Public Relations
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Kochan, Thomas
Date Added:
09/01/2010
Project Management for a Changing Climate
Unrestricted Use
CC BY
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Adapting to a changing climate will involve governments, businesses, societies and other organizations with diverse perspectives, mandates and capacities. Project managers, through their effective direction of complex projects, occupy a critical role and must ensure that their projects consider the implications of a changing climate. This course will help you recognize climate change factors that could affect successful outcomes for your project and formulate strategies you can use to address them.  You can expect to leave this course better prepared to add a climate change lens to your project planning.

Subject:
Applied Science
Business and Communication
Environmental Science
Environmental Studies
Life Science
Management
Public Relations
Material Type:
Case Study
Full Course
Module
Reading
Author:
Adaptation Learning Network ALN
Date Added:
11/04/2020
Public Relations
Unrestricted Use
CC BY
Rating
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This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.

Subject:
Business and Communication
Public Relations
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
08/28/2013
Responding to Claims about Alien UFOs:  A Brief List of Resources on the Web
Unrestricted Use
CC BY
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For decades, the media have given enormous attention to sensational claims that vague lights in the sky are actually extra-terrestrial spacecraft. Recently, there has been a flurry of misleading publicity about UFOs on military photographs. A sober examination of these claims reveals that there is a lot LESS to them than first meets the eye: when there is enough evidence, UFO claims can be explained by terrestrial or celestial phenomena (including lights from human craft and re-entering space junk). This up-to-date guide provides key resources available free on the Web, to help scientists, educators, students, and journalists learn about the skeptical perspective (and the background stories) behind these claims.

Subject:
Astronomy
Business and Communication
Physical Science
Public Relations
Material Type:
Lecture Notes
Primary Source
Reading
Author:
Andrew Fraknoi
Date Added:
05/20/2021
Restorative Practices
Unrestricted Use
CC BY
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This OER combined lesson plans have been written by Brooke MacKenzie and RJ Avery. The purpose is to institute restorative practices within the classroom, espcially with collaborative group work.

Subject:
Educational Technology
Public Relations
Material Type:
Activity/Lab
Game
Lesson
Lesson Plan
Teaching/Learning Strategy
Author:
Brooke MacKenzie
Date Added:
03/25/2022
Rise 360: Interview Training Process
Unrestricted Use
Public Domain
Rating
0.0 stars

With this tutorial, I want to make everyone confident and prepared into an interview room ( a virtual interview room, if necessary). I know you have the talent and skills necessary for the position you applied for; I know you will be the best fit for the position; the preparation you complete before and during your interview will ensure that the employer knows this.

Subject:
Business and Communication
Communication
Education
Higher Education
Public Relations
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Date Added:
10/20/2021