In my Marketing class, I do a project where students work in …
In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school. The companies have to create an original logo. In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database. Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".
This is a short description of the differences in business between cost …
This is a short description of the differences in business between cost and price, as well as consumer and business customer. These terms are often confused.
This resource was created by Arielle Levine in collaboration with Kristen Evans as …
This resource was created by Arielle Levine in collaboration with Kristen Evans as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Lesson Plans promoting both content area and digital age skills. This Lesson Plan is designed for students in grades 9-12 taking a Business course. Students will create their three pieces of Direct Marketing (think e-mails or ads you receive in the mail) and then present them. Each of the ads needs to be marketed towards a distinctly different target market.
The Internet has transformed how businesses conduct their activities and how consumers …
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
This project is a fun way for students to think about the …
This project is a fun way for students to think about the four elements of the marketing mix through research of a product/service and breaking it down to examine each element.
Description: Don’t be fooled by food messaging is a media literacy embedded …
Description: Don’t be fooled by food messaging is a media literacy embedded health unit that takes the health goals of maintaining a healthy lifestyle and adds some critical thinking skills and communication skills. In food marketing young people are surrounded by persuasive claims meant to influence and manipulate their eating behavior. Students will explore some of the techniques and strategies food marketers use to influence their eating behavior to better understand how it impacts their own food choices. Within the PE program students will discuss how food choices, levels of consumption and physical activity levels influence health and wellness. Body image/healthy weight will be incorporated into this content. The culminating projects require students to work collaboratively to synthesize their new learning while using a variety of strategies to create their own healthy choices messaging production projects.
Description: Don’t be fooled by food messaging is a media literacy embedded …
Description: Don’t be fooled by food messaging is a media literacy embedded health unit that takes the health goals of maintaining a healthy lifestyle and adds some critical thinking skills and communication skills. In food marketing young people are surrounded by persuasive claims meant to influence and manipulate their eating behavior. Students will explore some of the techniques and strategies food marketers use to influence their eating behavior to better understand how it impacts their own food choices. Within the PE program students will discuss how food choices, levels of consumption and physical activity levels influence health and wellness. Body image/healthy weight will be incorporated into this content. The culminating projects require students to work collaboratively to synthesize their new learning while using a variety of strategies to create their own healthy choices messaging production projects.
EcoCircle's competence framework aims to define the required set of knowledge, skills …
EcoCircle's competence framework aims to define the required set of knowledge, skills & attitudes needed for a sustainable digital business growth and creation, thanks to the understanding and incorporation of targeted Circular Economy’s fundamentals, which will enable individuals and organizations to navigate successfully the global digital economy. Finally each of the identified competences, within the Framework correspond to the different e-learning modules of our platform and e-game levels of our application (download on: AppStore or Playstore).The framework is also available in Dutch, Finnish, French, Italien, Slovenian & Spanish here https://ecocircleproject.com/results/
This lesson introduces students to the three main types of economic systems, …
This lesson introduces students to the three main types of economic systems, command, market, and mixed. Students work with limited knowledge, not knowing about mixed systems until the very end. This allows students to see the pieces of command systems and market systems that are present in the United States and in their “ideal” economies.
This lesson introduces students to the three main types of economic systems, …
This lesson introduces students to the three main types of economic systems, command, market, and mixed. Students work with limited knowledge, not knowing about mixed systems until the very end. This allows students to see the pieces of command systems and market systems that are present in the United States and in their “ideal” economies.
This lesson introduces students to the three main types of economic systems, …
This lesson introduces students to the three main types of economic systems, command, market, and mixed. Students work with limited knowledge, not knowing about mixed systems until the very end. This allows students to see the pieces of command systems and market systems that are present in the United States and in their “ideal” economies.
The “Einstein Project” is a framework that is designed to help you …
The “Einstein Project” is a framework that is designed to help you find a solution to an everyday problem that makes you passionate in your thinking and designing. This project is designed to make you think outside of the box as active learners and create solutions in uncommon ways, forget about failing or succeeding and take chances.
This course clarifies key marketing concepts, methods, and strategic issues relevant for …
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:
Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses?
Specifically, this course is designed to give students a broad and deep understanding of such topics as:
What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting?
Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general.
This course outlines the practical and tactical ins and outs of how …
This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship.
Are you ready to BUILD? Get ready to launch an engaging community-building …
Are you ready to BUILD? Get ready to launch an engaging community-building Challenge."More than 90% of the students and teachers who have completed our challenge said they would recommend it to others."Watch your students embrace entrepreneurial thinking as they create real-world solutions to today’s challenges. BUILD's Thriving Communities Design Challenge invites youth to use Design Thinking to answer: How might we build powerful, thriving communities where everyone enjoys safety, wellness, and economic freedom.
This course will introduce you to entrepreneurship for global challenges in emerging …
This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.
As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.
You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.
After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.
Cultivating stakeholders is a critical part of event management. This application activity …
Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.
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