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46f. A Consumer Economy
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The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Finance
Marketing
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
12/03/2014
Advertising and Promotion (Business 306)
Conditions of Use:
Read the Fine Print
Rating

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Agricultural Marketing Management Module
Conditions of Use:
No Strings Attached
Rating

The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at: Acquainting you with the generic concepts of Marketing Management. Providing you with an overview of marketing of agricultural commodities and products. Making you appreciate the important decisions to take during the management of each element of the marketing mix: product, pricing, place, and promotion. Making you recognise the power and influence of consumers on market segmentation. Imparting you with skills to assess the performance of the marketing systems of agricultural commodities and products.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Makerere University
OER Africa
Date Added:
02/27/2012
American Consumer Culture, Fall 2007
Conditions of Use:
Remix and Share
Rating

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
Marketing
U.S. History
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
A Beginners Guide to Second Life
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Textbook for a Summer School Course about Virtual Worlds at UOC Barcelona.The textbook offers a glimpse into virtual worlds in general and Second Life in particular. Titled “Mundos virtuales. Un paseo por Second Life” (“Virtual worlds. A stroll in Second Life”), the course (and book) covers a range of topics ranging from basic movement and building techniques to some theories on virtual identities.

Subject:
Arts and Humanities
Communication
Marketing
Economics
Material Type:
Textbook
Provider:
Individual Authors
Provider Set:
Individual Authors
Author:
Peter Bihr, Thomas Praus, Max Senges
Date Added:
02/16/2011
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditions of Use:
Remix and Share
Rating

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Cola Brains
Conditions of Use:
Read the Fine Print
Rating

For over fifty years, Coke and Pepsi have spent billions trying to out-market each other. But a new brain study suggests that one brand has much deeper effects. This Science Update explores the affect advertising poses on the consumer's choice.

Subject:
Business and Communication
Marketing
Psychology
Material Type:
Activity/Lab
Lecture
Provider:
AAAS
Provider Set:
Science Netlinks
Date Added:
11/16/2008
Core Concepts of Marketing
Conditions of Use:
No Strings Attached
Rating

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Create a Company
Rating

In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
09/15/2017
Developing New Products and Services
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Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.

A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.

In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
G. Lawrence Sanders
Date Added:
02/17/2015
Einstein Project
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Rating

The “Einstein Project” is a framework that is designed to help you find a solution to an everyday problem that makes you passionate in your thinking and designing. This project is designed to make you think outside of the box as active learners and create solutions in uncommon ways, forget about failing or succeeding and take chances.

Subject:
Architecture and Design
Engineering
Graphic Arts
Visual Arts
Management
Marketing
Agriculture
Electronic Technology
Graphic Design
Manufacturing
Welding
Forestry and Agriculture
Material Type:
Activity/Lab
Student Guide
Author:
Dan Moyer
Date Added:
09/25/2018
Entrepreneurial Marketing, Spring 2002
Conditions of Use:
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Rating

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Farm Milk Production, Marketing and Processing Activities in Kiruhura District:  A Situational Report
Conditions of Use:
No Strings Attached
Rating

The main purpose of the study was for AgShare team from Makerere University to share the agricultural skills and knowledge with Kiruhura farmers, and equip them with better milk handling and marketing skills through experience sharing and feedback meetings. The vision of the project is to contribute to the development of a healthier and a wealthier livestock based community in Africa by disseminating knowledge, skills, and community service through an information loop system for OER-based research, education, and knowledge.The study methodology included desk review of the relevant documents, field visits in Kiruhura district, meetings and informal interviews with stakeholders. In Kiruhura, dairy farms, milk processing places and milk markets were visited.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
Makerere University and OER Africa
OER Africa
Date Added:
02/27/2012
Farmer's Agribusiness Training Course: Module 3 - Entrepreneurship. Lesson 3: Agricultural Enterprise Business Plan and Marketing
Conditions of Use:
No Strings Attached
Rating

This Farmers' Agribusiness training course has been developed to help both farmers and farmer organisations. Its intention is to provide access to provide access to additional skills and knowledge that will allow farmers to move from a 'farm' to a 'firm'.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
OER Africa
United States International University
Author:
Nduati, Gidraph
Date Added:
02/27/2012
Forms of Business Organisation
Rating

The students will know about the various business and their types with the Advantages and Disadvantages which will help them with the Overview of the business for their future.Thistopic is designed to challenge students to learn about the private enterprise system and better understand how organizations operate within that environment. The aim of the topic is to expose the student to many aspects of business. The student will gain a basic understanding of why business organizations exist, how they operate in an environment characterized by uncertainty and the principle activities of a modern business. The topic also aims to expose the student to the multiple career fields in the areas of business. Rather than focusing narrowly on a particular function of an enterprise, provides a broad overview of business-related concepts.

Subject:
Business and Communication
Marketing
Material Type:
Lesson Plan
Author:
Pooja Gupta
Date Added:
10/14/2016
Fulbright Economics Teaching Program OpenCourseWare (FETP)
Conditions of Use:
Remix and Share
Rating

Inspired by the Massachusetts Institute of Technology’s OpenCourseWare Initiative (OCW) , the Fulbright School has begun to publish its teaching and research materials online. FETP OpenCourseWare is not a long distance learning project, rather it is a resource for people working or studying in policy-related fields to increase their knowledge and explore new approaches to learning and curriculum development. Instructors are encouraged to adopt FETP’s curricular materials for use in their own courses. Students may use FETP’s materials to guide independent study. Course syllabi, lecture notes, reading lists and problem sets used in many one-year mid-career program and executive education courses are already available online and over time FETP OpenCourseWare will include all Fulbright School materials (subject to copyright law). The Fulbright School participates with other academic institutions in Vietnam to promote the use of innovative long-distance learning activities.

Subject:
Accounting
Marketing
Economics
Material Type:
Full Course
Provider:
Fulbright School
Date Added:
04/25/2013
Global Entrepreneurship Lab: Asia-Pacific, Fall 2010
Conditions of Use:
Remix and Share
Rating

Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Communication
Finance
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Global Entrepreneurship Lab: Latin America, the Middle East, and Africa, Fall 2010
Conditions of Use:
Remix and Share
Rating

Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Communication
Finance
Management
Marketing
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
HIV/ AIDS resources for teachers
Rating

This website contains educational resources that are based on the UNESCO-recognised HIV and AIDS collections held by Lothian Health Services Archive (LHSA).

Rather than being complete lesson plans in themselves, these resources provide a range of suggested activities based on the collection items.

The resources are linked to the Curriculum for Excellence (S2 and S3) and are intended for use by teachers, youth groups and educational professionals.

The site contains resources, audio-visual material and images linked to the following subject themes: Expressive Arts, Social Studies, and Health and Wellbeing.

Subject:
Health, Medicine and Nursing
Graphic Arts
Marketing
History
Material Type:
Activity/Lab
Case Study
Primary Source
Author:
Lothian Health Services Archive
University of Edinburgh
Date Added:
06/20/2017
How to Create an Automotive Dealership Marketing plan
Rating

Market analysis is a combination of four pieces of research. You need to know your own product and approach to business. You need to know your competition and how you are different from them. You need to know your potential customers, and you need to know your online marketing.

Subject:
Marketing
Material Type:
Reading
Author:
Chris Hickman
Date Added:
12/24/2018
How to Make an Infographic with Easel.ly
Conditions of Use:
Read the Fine Print
Rating

Infographics can be useful tools whenever you are trying to convey information with a strong visual approach. Infographics are especially good at making numerical data easy to see and understand. By creating an infographic, your information can take on a life, tell a story, and make a more persuasive argument, which is why you encounter infographics in all kinds of situations from advertising and marketing to educational presentations and publications. Learn how to create an infographic with this video from KQED. ***Access to Teacher's Domain content now requires free login to PBS Learning Media.

Subject:
Arts and Humanities
Visual Arts
Marketing
Material Type:
Lecture
Provider:
PBS
Provider Set:
PBS Learning Media Teacher's Domain
Date Added:
06/25/2014
Introducing Marketing
Conditions of Use:
No Strings Attached
Rating

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Faculty Reviewed Open Textbooks
Author:
John Burnett
Date Added:
01/07/2015
Legal Aspects of Marketing and Sales
Conditions of Use:
Remix and Share
Rating

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Subject:
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Daniel Warner
Don Mayer
George Siedel
Jethro Lieberman
Date Added:
11/08/2018
MARKETING
Rating

LEARNING OBJECTIVESAfter studying this chapter, you shoud be able to:explain the meaning of‘marketing’; distinguish between ‘marketing’and ‘selling’;list out important functions of marketing;examine the role of marketing in the development of an economy in a firm, to the society and to consumers;explain the elements of  marketing-mix; classify products into different categories; analyse the factors affecting price of a product;list out the types of channels of distribution; and  explain the major tools of promotion, viz. advertising, personal selling, salespromotion and publicityWHERE DO COMPANIES DO THEIR BUSINESS?In the Markets or in the Society?It is an undisputed fact that a company’s survival does not depend upon its consumers alone, but a diverse set of stakeholders like the government, religious leaders, social activists, NGOs, media, etc. Hence, earning the satisfaction of these segments is also as imperative as they add to the power of the brand by word of mouth.The social concern adds to the strength of the brand. Corporates that embraced the deepest social values, have been successful in building powerful brand, and, eventually, robust customer relationship. The area of corporate social justice fall under two broad categories. The issues such as the nutrition of children, child care, old-age homes, amelioration of hunger, offering aid to those affected by naturalcalamities, etc. needing instant attention with humanitarian perspective, comes under the first category.“Business is not financial science, it’s about trading, buying and selling. It’s about creating a product or service so good that people will pay for it.” — Anta Roddick“Marketing takes a day to learn. Unfortunately it takes time to master.”WHAT IS A MARKETIn the traditional sense, the term ‘market’ refers to the place where buyers and sellers gather to enter into transactions involving the exchange of goods and services. It is in this sense that this term is being used in day today language, even today. The other ways in which this term is being used is in the context of a product market(cotton market, gold or share market), market (national and international market), type of buyers(consumer market and industrial market) and the quantity of goods transacted (retail market and wholesale market).WHAT IS MARKETINGThe term marketing has been described by different people in different ways. Some people believe that marketing is same as ‘shopping’. Whenever they go out for shopping of certain products or services, they describe it as marketing.There are some other people who confuse marketing with ‘selling’ and feel that marketing activity starts after a product or service has been produced. Some people describe it to mean ‘merchandising’ or designing aproduct. All these descriptions may be partly correct but marketing is a much broader concept.1. Needs and Wants:The process of marketing helps individuals and groups in obtaining what they need and want. Thus, the primary reason or motivation for people to engage in the process of marketing is to satisfy some of their needs or wants. In other words, the focus of the marketing process is on satisfaction of the needs and wants of individuals and organisations.A need is a state of felt deprivation or feeling of being deprived of something. If unsatisfied, it leaves a person unhappy and uncomfortable.For example, on getting hungry, we become uncomfortable and start looking for objects that are capable ofsatisfying our hunger. Needs are basic to human beings and do not pertain to a particular product. Wants, on the other hand, are culturally defined objects that are potential satisfiers of needs. In other words, human needs shaped by such factors as culture, personality and religion are called wants. A basic need for food,for example, may take various forms such as want for dosa and rice for a South Indian and chapatti and vegetables for a North Indian person.2. Creating a Market Offering:On the part of the marketers, the effort involves creation of a ‘market offering. Market offering refers to a completeoffer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at agiven outlet or location and so on. Let us say the offer is for a cell phone, available in four different versions, onthe basis of certain features such as size of memory, television viewing, internet, camera, etc., for a given price,say between Rs. 5,000 and Rs. 20,000 (depending on the model selected), available for sale at say firm’s exclusiveshops in and around all metropolitan cities in the country. A good ‘market offer’ is the one which is developed afteranalysing the needs and preferences of the potential buyers.3. Customer Value:The process of marketing facilitates exchange of products and services between the buyers and the sellers. The buyers, however, make buying decisions on their perceptions of the value of the product or service in satisfying theirneed, in relation to its cost. A product will be purchased only if it is perceived to be giving greatest benefit or valuefor the money. The job of a marketer, therefore, is to add to the value of the product so that the customers preferit in relation to the competing products and decide to purchase it.4. Exchange Mechanism:The process of marketing works through the exchange mechanism. The individuals (buyers and sellers) obtain what they need and want through the process of exchange. In other words, the process of marketing involves exchange of products and services for money or something considered valuable by the people. Exchange refers to the processthrough which two or more parties come together to obtain the desired product or service from someone,offering the same by giving something in return.For example, a person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food.

Subject:
Marketing
Material Type:
Lesson Plan
Author:
Sachin Salate
Date Added:
04/07/2017
The Market-Led Organization
Conditions of Use:
Remix and Share
Rating

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.

Subject:
Marketing
Material Type:
Activity/Lab
Reading
Syllabus
Provider:
The Open University
Provider Set:
Open University OpenLearn
Date Added:
09/11/2007
Marketing Communications as a Strategic Function
Conditions of Use:
Remix and Share
Rating

Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognize the autonomy and unpredictability of consumers.

Subject:
Marketing
Material Type:
Activity/Lab
Reading
Syllabus
Provider:
The Open University
Provider Set:
Open University OpenLearn
Date Added:
09/11/2007
Marketing Management, Fall 2010
Conditions of Use:
Remix and Share
Rating

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Mizik, Natalie
Date Added:
01/01/2010
Marketing, Microchips and McDonalds: Debating Globalization, Spring 2004
Conditions of Use:
Remix and Share
Rating

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media & information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.

Subject:
World Cultures
Marketing
Anthropology
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Walley, Christine
Date Added:
01/01/2004
Marketing "Song of Roland--The Movie"
Conditions of Use:
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Rating

This enrichment and review lesson ties the French epic poem "Song of Roland" to workforce development marketing skills. It allows students to imagine themselves as entrepreneurs engaged in marketing schemes for "Song of Roland--the Movie" as they read the epic in English world literature class.

Subject:
Marketing
Material Type:
Lesson Plan
Provider:
University of North Carolina at Chapel Hill School of Education
Provider Set:
LEARN NC Lesson Plans
Author:
Betty Eidenier
Date Added:
06/21/2000
Marketing Strategy, Spring 2003
Conditions of Use:
Remix and Share
Rating

Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Wernerfelt, Birger
Date Added:
01/01/2003
Media Awareness: Helping a Product Cross the Finish Line
Conditions of Use:
Read the Fine Print
Rating

Students will complete their advertisements, adding in details (such as color and symbols) and background/foreground space on the picture plane.

Subject:
Arts and Humanities
Business and Communication
Marketing
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
Kennedy Center ARTSEDGE
Provider Set:
ARTSEDGE
Author:
Tonya Abari
Date Added:
10/10/2010
Media Awareness: Key Concepts in Advertising
Conditions of Use:
Read the Fine Print
Rating

In this second of three lessons, students will continue their exploration of concepts in advertising.

Subject:
Arts and Humanities
Business and Communication
Marketing
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
Kennedy Center ARTSEDGE
Provider Set:
ARTSEDGE
Author:
Helen Robertson
Date Added:
10/10/2010
Media Awareness: The Basics of Advertising
Conditions of Use:
Read the Fine Print
Rating

In the first of these three lessons, students will develop a general understanding of marketing and its influence.

Subject:
Arts and Humanities
Business and Communication
Marketing
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
Kennedy Center ARTSEDGE
Provider Set:
ARTSEDGE
Author:
Tonya Abari
Date Added:
10/10/2010
The New Mad Men
Conditions of Use:
Read the Fine Print
Rating

“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.

Subject:
Marketing
Material Type:
Lesson Plan
Provider:
Southern Poverty Law Center
Provider Set:
Teaching Tolerance
Date Added:
11/28/2016
Nutrition 3: Got Broccoli?
Conditions of Use:
Read the Fine Print
Rating

This Science NetLinks lesson encapsulates what students have learned about nutrients, their different forms, and their importance for particular tasks in the body. It works in conjunction with Why We Need Food and Good Food, Good Health, which are Science NetLinks lessons on the digestive system and how vitamins and minerals help the body function, respectively. In this lesson, students are asked to look critically at the advertising claims of foods they eat, recognizing those that ascribe unrealistic, emotional, or psychological benefits to foods, rather than nutritional benefits.

Subject:
Marketing
Anatomy/Physiology
Ecology
Forestry and Agriculture
Nutrition
Material Type:
Lesson Plan
Teaching/Learning Strategy
Provider:
AAAS
Provider Set:
Science Netlinks
Date Added:
10/21/2005