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Remix
Advertise a Form of Advertising
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CC BY-NC-SA
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Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Subject:
Marketing
Education
Material Type:
Activity/Lab
Lesson
Lesson Plan
Author:
Brittany McPhillips
Date Added:
08/08/2019
Advertising & Sales Promotion I
Conditional Remix & Share Permitted
CC BY-NC
Rating
3.5 stars

Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
BA 101 - Introduction to Business
Unrestricted Use
CC BY
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0.0 stars

This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.

Course Outcomes:
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 223 - Principles of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 275 - Business Quantitative Methods
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CC BY
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0.0 stars

This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.

Course Outcomes:
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
Blended Best Practices: Teaching Logic with Coding (3-5)
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CC BY-NC-SA
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0.0 stars

This resource was created by Brandon Horst in collaboration with Tina Williams as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Unit Plans promoting BlendEd Learning Best Practices. This Unit Plan is designed for Upper Primary Integrated Technology (3-5).

Subject:
Computer Science
Finance
Management
Marketing
Educational Technology
Elementary Education
Measurement and Data
Numbers and Operations
Economics
Material Type:
Activity/Lab
Assessment
Lesson Plan
Simulation
Unit of Study
Author:
Tina Williams
Date Added:
06/06/2020
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
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CC BY-NC-SA
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0.0 stars

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Clickbait - Who's It For?
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CC BY-NC-SA
Rating
3.0 stars

Students will be able to identify what is clickbait, and how it is used once the viewer engages. This lesson is part of a media unit curated at our Digital Citizenship website called "Who Am I Online?"

Subject:
Communication
Marketing
Educational Technology
Material Type:
Activity/Lab
Lesson Plan
Author:
Beth Clothier
John Sadzewicz
Dana John
Angela Anderson
Date Added:
06/13/2020
Remix
Communication Skills
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CC BY-SA
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0.0 stars

This note is an introduction to Unit-I Communication Skills. It makes you understand the various types, ways, kinds of communication along with the knowledge of its process and importance.

Subject:
Business and Communication
Marketing
Material Type:
Primary Source
Textbook
Author:
SHASHI PRABHA VARSHNEY
Date Added:
09/17/2020
Consumer Behavior
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Syllabus for a course that addresses why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. This course uses an open textbook, Consumer Behavior, from the National Programme on Technology Enhanced Learning (NPTEL).

Subject:
Business and Communication
Marketing
Material Type:
Syllabus
Provider:
Springfield Technical Community College
Author:
STCC Library
Date Added:
04/26/2022
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
4.25 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Remix
Could I be an Entrepreneur?
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Could I be an Entrepreneur? Is a lesson for students to identify characterisitcs of an entrepreneur. Then complete self assessments to identify personal characteristics that match those of entrepreneurs.

Subject:
Business and Communication
Management
Marketing
Education
Material Type:
Activity/Lab
Lesson
Lesson Plan
Author:
Tennille Allison
Date Added:
08/08/2019
Create a Company
Unrestricted Use
Public Domain
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0.0 stars

In my Marketing class, I do a project where students work in groups to "create" a company and a product new to the market that they have to "sell" to the school.  The companies have to create an original logo.  In creating their logos, I'd have students check the USPTO database to be sure their logo ideas don't match ones already registered in the database.  Also, I would get students to use the patent classification system to give their new products a unique name using patent "language".

Subject:
Marketing
Material Type:
Primary Source
Provider:
U.S. Patent & Trademark Office
Date Added:
09/15/2017
Digital Age Skills: Direct Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This resource was created by Arielle Levine in collaboration with Kristen Evans as part of the 2019-20 ESU-NDE Digital Age Pedagogy Project. Educators worked with coaches to create Lesson Plans promoting both content area and digital age skills. This Lesson Plan is designed for students in grades 9-12 taking a Business course.   Students will create their three pieces of Direct Marketing (think e-mails or ads you receive in the mail) and then present them. Each of the ads needs to be marketed towards a distinctly different target market.

Subject:
Marketing
Material Type:
Lesson Plan
Author:
Kristen Evans
Date Added:
06/02/2020
Don't Be Fooled By Food Messaging!
Unrestricted Use
CC BY
Rating
4.0 stars

 Description: Don’t be fooled by food messaging is a media literacy embedded health unit that takes the health goals of maintaining a healthy lifestyle and adds some critical thinking skills and communication skills. In food marketing young people are surrounded by persuasive claims meant to influence and manipulate their eating behavior. Students will explore some of the techniques and strategies food marketers use to influence their eating behavior to better understand how it impacts their own food choices. Within the PE program students will discuss how food choices, levels of consumption and physical activity levels influence health and wellness. Body image/healthy weight will be incorporated into this content. The culminating projects require students to work collaboratively to synthesize their new learning while using a variety of strategies to create their own healthy choices messaging production projects.

Subject:
Marketing
English Language Arts
Nutrition
Material Type:
Activity/Lab
Game
Lesson
Module
Unit of Study
Author:
Shawn Sheller
Kirsten Lewandowski
Mark Friden
Jill Minkiewitz
Julie Cantrell
Kimberlee Swan
Barbara Soots
Date Added:
04/01/2020
Remix
Don't Be Fooled By Food Messaging!
Unrestricted Use
CC BY
Rating
0.0 stars

 Description: Don’t be fooled by food messaging is a media literacy embedded health unit that takes the health goals of maintaining a healthy lifestyle and adds some critical thinking skills and communication skills. In food marketing young people are surrounded by persuasive claims meant to influence and manipulate their eating behavior. Students will explore some of the techniques and strategies food marketers use to influence their eating behavior to better understand how it impacts their own food choices. Within the PE program students will discuss how food choices, levels of consumption and physical activity levels influence health and wellness. Body image/healthy weight will be incorporated into this content. The culminating projects require students to work collaboratively to synthesize their new learning while using a variety of strategies to create their own healthy choices messaging production projects.

Subject:
Marketing
English Language Arts
Nutrition
Material Type:
Homework/Assignment
Author:
Caspian Larsen
Date Added:
12/08/2021
Remix
Economic Systems
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CC BY-NC-SA
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0.0 stars

This lesson introduces students to the three main types of economic systems, command, market, and mixed. Students work with limited knowledge, not knowing about mixed systems until the very end. This allows students to see the pieces of command systems and market systems that are present in the United States and in their “ideal” economies.

Subject:
Business and Communication
Marketing
Economics
Material Type:
Assessment
Lesson
Lesson Plan
Author:
Kelli Keefer
Date Added:
03/02/2021
Economic Systems - Create a Country Project
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CC BY-NC-SA
Rating
0.0 stars

This lesson introduces students to the three main types of economic systems, command, market, and mixed. Students work with limited knowledge, not knowing about mixed systems until the very end. This allows students to see the pieces of command systems and market systems that are present in the United States and in their “ideal” economies.

Subject:
Business and Communication
Marketing
Economics
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Author:
Arielle Levine
Date Added:
08/06/2020
Economic Systems - Create a Country Project
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This lesson introduces students to the three main types of economic systems, command, market, and mixed. Students work with limited knowledge, not knowing about mixed systems until the very end. This allows students to see the pieces of command systems and market systems that are present in the United States and in their “ideal” economies.

Subject:
Business and Communication
Marketing
Economics
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Lesson Plan
Author:
Arielle Levine
Date Added:
08/06/2020
Einstein Project
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CC BY-NC-SA
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0.0 stars

The “Einstein Project” is a framework that is designed to help you find a solution to an everyday problem that makes you passionate in your thinking and designing. This project is designed to make you think outside of the box as active learners and create solutions in uncommon ways, forget about failing or succeeding and take chances.

Subject:
Architecture and Design
Engineering
Graphic Arts
Visual Arts
Management
Marketing
Agriculture
Electronic Technology
Graphic Design
Manufacturing
Welding
Forestry and Agriculture
Material Type:
Activity/Lab
Student Guide
Author:
Dan Moyer
Date Added:
09/25/2018
Entrepreneurship, Design Thinking, Project Based Learning
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CC BY-NC-SA
Rating
0.0 stars

Are you ready to BUILD? Get ready to launch an engaging community-building Challenge."More than 90% of the students and teachers who have completed our challenge said they would recommend it to others."Watch your students embrace entrepreneurial thinking as they create real-world solutions to today’s challenges. BUILD's Thriving Communities Design Challenge invites youth to use Design Thinking to answer: How might we build powerful, thriving communities where everyone enjoys safety, wellness, and economic freedom.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Career and Technical Education
Graphic Design
Speaking and Listening
Mathematics
Social Work
Material Type:
Interactive
Lesson Plan
Module
Student Guide
Teaching/Learning Strategy
Unit of Study
Author:
Brian Costanzo
Date Added:
01/11/2022
Entrepreneurship for Global Challenges in Emerging Markets
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CC BY-NC-SA
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0.0 stars

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Subject:
Engineering
Marketing
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
Delft University OpenCourseWare
Author:
Dr. Otto J. Kroesen
Ellen van Andel
Esther M. Blom
Date Added:
02/21/2019
Event Management Case Study: Cultivating Stakeholders for Special Events
Unrestricted Use
CC BY
Rating
0.0 stars

Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Date Added:
03/17/2020
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
Unrestricted Use
CC BY
Rating
0.0 stars

In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
03/17/2020
Event Management Case Study: The Case of Aspen Music Festival and School
Unrestricted Use
CC BY
Rating
0.0 stars

Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Subject:
Business and Communication
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of International Front Runners
Unrestricted Use
CC BY
Rating
0.0 stars

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
FARMINFIN Training Platform
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CC BY-NC-SA
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0.0 stars

The learning resources presented here have been developed through an ERASMUS+ project for adult education entitled “FARMINFIN: Farming concepts and innovative funding/financing” (Project Nº: 2019-1-BE01-KA202-050397) carried out between 2019 and 2021.

The FARMINFIN project provides farmers with the needed competences for the implementation of innovative financing means tailored adequately for their own farms, entrepreneurial approach and personal circumstances.

FARMINFIN training material is aimed at young farmers taking over the business of their parents or simply aiming at business development. For them it is very important to have a solid financial basis for their agricultural businesses!

FARMINFIN has developed a web-based app where you can access to all the project’s training materials which are available in 7 languages: English, French, German, Spanish, Italian, Czech and Swedish. Through our learning platform you will be able to:

1. Get an overview of the actual situation of innovative financing in family farms in Europe and the available financing tools.
2. Gain knowledge and experience from selected best practices across Europe.
3. Foster professional handling of innovative financing means by farmers.
4. Strengthen economic and socio-economic viability of family farms, and therefore deliver added value to rural development.

The training resources you will find are the following:

SUMMARY REPORT: here you will find an overview of the situation of alternative ways of financing in the farming sector in Europe. The report provides a picture of the common findings across participating project countries, which have been analysed in more detail. You will find also in this section a downloadable annex that graphically shows all the data collected during the development of the report and can be viewed in detail segmented by country.

CATALOGUE: In the catalogue you will find not only a list of the main subsidies’ lines and general financing products, but also the financing products adapted to agriculture and more importantly, a large catalogue of the main products of alternative or innovative financing illustrated with a diagram showing the actors involved and the relationships between them. More specifically, the catalogue has identified:
- 14 of the main lines of subsidies.
- Main general funding products categorised into:
o Public sector (both European and national);
o Short-term private sector (11 tools identified);
o Long-term private sector (8 tools identified).
- Main financing products adapted to agriculture, for the agricultural, livestock and forestry sector.
- Main innovative financing products, where a total of 21 innovative financing tools have been catalogued in detail, including diagrams to illustrate how they work.

BEST PRACTICES: in this section you will find a series of 17 examples of farms across Europe that represent a wide range of best practices in the implementation of innovative financing schemes in the farming sector. Through this section you will learn from real experiences, reading about farmer’s problems related to financing and how they solved them. Learning from existing experiences will surely inspire you.

TRAINING MODULES: learning materials plenty of tips and suggestions on how to deal with relevant topics around the financing of your farm. In addition to the prepared contents of the modules, there is an opportunity to self-test your initial knowledge before taking the module and there is also a test at the end of the module to see whether you understood the contents. The modules also include useful templates, canvas and tools to be used in your learning pathway as well as in your professional activity.

For all components of the learning platform, information is provided in a comprehensive and user-friendly design and the materials can also be downloaded in PDF format.

Subject:
Finance
Management
Marketing
Agriculture
Material Type:
Case Study
Full Course
Reading
Date Added:
11/16/2021
Forms of Business Organisation
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

The students will know about the various business and their types with the Advantages and Disadvantages which will help them with the Overview of the business for their future.Thistopic is designed to challenge students to learn about the private enterprise system and better understand how organizations operate within that environment. The aim of the topic is to expose the student to many aspects of business. The student will gain a basic understanding of why business organizations exist, how they operate in an environment characterized by uncertainty and the principle activities of a modern business. The topic also aims to expose the student to the multiple career fields in the areas of business. Rather than focusing narrowly on a particular function of an enterprise, provides a broad overview of business-related concepts.

Subject:
Business and Communication
Marketing
Material Type:
Lesson Plan
Author:
Pooja Gupta
Date Added:
10/13/2016
Future Trends in Clothing (FTC) - Materials on the moodle platform of the project
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

The freely accessible moodle platform offers a number of insights into past proejct work as well as a documentation of the results that were achieved in the course of the project.

Subject:
Computer Science
Information Science
Languages
Marketing
Career and Technical Education
Higher Education
Material Type:
Data Set
Diagram/Illustration
Author:
Stefanie Boss
Date Added:
03/07/2021
Global Spin Corporate Learning Tool
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

This is a free, online tool aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses and to improve their global talent management. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.  Authors are the seven project partners:CCS Digital Education (Greece)University of Patras (Greece)Advancis Business Services, Lda. (Portugal)Vaasa University of Applied Sciences Finland)Promimpresa srl (Italy)Inova Consultancy (United Kindom)Fundación General Universidad de Granada Empresa (Spain)

Subject:
Accounting
Communication
Finance
Management
Marketing
Public Relations
Material Type:
Module
Author:
Carmen Osuna
Date Added:
03/05/2019
Grocery Store Marketing Tour
Unrestricted Use
CC BY
Rating
0.0 stars

A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Marketing
Economics
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
HBCU OER Academic Librarian Project TBTG Lincoln University of Pennsylvania Syllabus
Unrestricted Use
CC BY
Rating
0.0 stars

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.  

Subject:
Communication
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Author:
Courtney Haywood
Date Added:
05/14/2021